The PC gaming landscape has changed dramatically in the last handful of years. We've seen the slow and steady move away from native (purely rasterized) performance and onto the crutch of AI-powered upscaling technology. Whether Nvidia DLSS, Intel XeSS, or FSR 4, Multi-Frame Generation, or "fake frames", have become a core part of the experience.

It doesn't really matter how powerful the best graphics cards are anymore, as AI-powered upscaling has shifted the playable performance expectations across the board. We see this as standard in the system requirements for today's demanding PC games; it's a huge asterisk that developers use to claim otherwise unheard of FPS in intensive software.

Are the likes of Nvidia DLSS, Intel XeSS, and AMD FSR just a failsafe to make up for poor software optimization? That's part of the story, sure, but it's far more nuanced than that. As computing components become more expensive, and AI muscles its way into the territory in a more aggressive manner, the two, which used to go hand in hand, have now become inherently parasitic in a wanton race to the bottom if things are not course-corrected. Here's what AI-powered upscaling means for the future of PC gaming.

Nvidia DLSS 5 is the first symptom of a wider issue

I've been a champion of DLSS for many years, primarily for how it can boost weaker graphics cards to give users playable framerates. It's an ever-evolving AI-powered tech that's continuing to improve and deepen. Some of its best features include Ray Reconstruction, which makes Path Tracing more viable, Frame Generation/MFG, and DLAA for smoother anti-aliasing. When used as an assist to your hardware, it can be the difference between smooth and stuttering, but DLSS 5 is where things simply went too far.

Instead of being a supporting tool, as with DLSS 4.5's Dynamic MFG, the only thing people can take away from DLSS 5 is how AI is actively impacting image quality, and not for good reasons. Described as a "breakthrough in visual fidelity for games", and said to bridge the "cinematic gap", this upcoming AI model uses an algorithm to re-color and overlay motion vectors.

DLSS 5's showcase of results is troubling to say the least. At best, it slightly improves the lighting in EA FC, and at worst, it completely overwrites the distinct visual art style of PC games like Starfield, Resident Evil Requiem, and Hogwarts Legacy. Sure, the lighting is a little better, but it comes at the cost of a flat and artificial-looking brightness of the entire scene, making everything (ironically) look far more lifeless and void of personality.

Nvidia tends to be the frontrunner that AMD and Intel later catch up to. With the DLSS 5 release date still unconfirmed, but claimed to be coming in the autumn of 2026, we (likely) won't see the full ramifications of this on the wider gaming industry until next year, but when this glorified AI-filter drops, it's likely to become an ingrained option in many flagship titles. There's a reason why Team Green started by showing off some of the largest games from the most well-known publishers and developers in the business; if you enforce it at the top, the rest will follow for fear of being left behind.

The frightening reality of how expensive new graphics cards could be

It's no exaggeration to say that 2026 is one of the worst times on record to build a custom gaming PC. DDR4 and DDR5 RAM prices have skyrocketed due to the global supply of memory modules being drained en masse to build data centers, and the less said about what's happened to flash memory found in the best SSDs, the better. While these individual components doubling in price overnight is already troubling, there are even worse consequences for graphics cards, made all the more infuriating by the fact that it's a self-destructive cycle with (seemingly) no end in sight.

Graphics cards rely on VRAM to have enough bandwidth to perform properly. For Nvidia's current-generation RTX 50 series, that's the superfast, denser GDDR7, whereas AMD and Intel are still using the slower, older GDDR6 standard. As memory modules are becoming scarcer, it massively drives up the price for core components, such as the Samsung, Micron, and SK hynix memory modules needed to build the video cards in the first place.

Put simply, graphics cards will become more expensive because manufacturers are too busy building data centers with the components, meaning the end consumer ends up paying considerably more. We've already seen countless examples of this, such as the Steam Machine's overpriced nature, the Steam Deck's price increase, and even how it's made the PS5 and Xbox Series X more expensive six years in than at launch.

We've seen prices of graphics cards increase massively since the semiconductor shortage, which plagued the RTX 30 series launch. You paid more, you got less, and now the manufacturers know they can overcharge you. In a computing landscape where components can shoot up anywhere from 20 to 50% overnight, it puts the reinforced focus on DLSS, XeSS, and FSR as a necessity rather than an optional helping hand.

The future of AI-powered upscaling is a necessity

While we're heading towards more expensive graphics cards that rely on AI upscaling tech just to keep up, we can also look at what the future of DLSS, XeSS, and FSR will need to do to keep up. We've already established that DLSS 5 made a contentious call with its AI art filter, but what about real-world, practical uses in 2027 and beyond?

Intel XeSS 3 launched with Multi-Frame Generation, which was rolled out to both its Alchemist and Battlemage graphics cards, even bringing true MFG to handhelds like the MSI Claw 8 EX AI+ and Acer Predator Atlas 8. To look positively at AI-upscaling tech in this regard, its major benefit will be to make handheld gaming PCs, such as a Steam Deck or Lenovo Legion Go S successor, more competitive.

The most recent update to AMD's AI-powered upscaling tech, FSR 4 Redstone, still trails behind DLSS 4.5, which means Team Red will need to strike back with FSR 5 to have a chance at dethroning Nvidia while it is down. AMD's image quality is far better than it used to be, even though its frame pacing leaves a lot to be desired. Based on the track record, from what I've seen from Intel and AMD, XeSS and FSR look to continue to iterate on the core fundamental technologies, whereas Nvidia is looking to do its own thing in counter to what was expected.

The future of AI upscaling tech becomes two-fold. Ideally, enabling any of these settings should be as normal and natural as turning on TAA (temporal anti-aliasing) and forgetting about it. It's easy to forget that there was a time when such a setting was contentious, and now it's almost universally used across the board. It's a similar story to when Nvidia's PhysX SDK was pushed so heavily, as it's now a default setting that's enabled within game engines as standard.

So, AI-powered upscaling is best when it's not noticeable. If you're playing a game and you're noticing smooth performance and a high average FPS, then it's doing its job properly. Problems only really arise when that tech tries to overtake the core experience rather than in support of it, and chiefly as a symptom of a wider problem that we're still experiencing. AI-trained algorithms need data servers; we're making more of those, which means taking away the resources to build graphics cards, meaning you'll pay more for them when the Nvidia RTX 60 series, Intel Celestial, and AMD RDNA 5 eventually roll out.

Will native performance ever be relevant again?

I mentioned above about the asterisk of estimated performance when a game's benchmarks and recommended system requirements go live. Oftentimes, these developer/publisher-approved tables promise 30-60 FPS as standard, and try to discreetly hide that DLSS, FSR, and XeSS are needed to hit that cap. It's something that Valve is just as guilty of with its somewhat questionable claims of 4K60, which was walked back when using FSR.

When the biggest and most well-known entity in PC gaming makes a move like this, the gaming world takes notice, particularly with who Valve was targeting in the first place. If FSR is essential for playable framerates, then it becomes non-negotiable; a forced standard, an excuse for developers to rush out unoptimized games, which have plagued countless PC ports over the last five years.

We find ourselves at a crossroads then. AI-powered upscaling does just as much harm as it does good; it is simultaneously the answer to (and cause of) a fair amount of the problems we're currently experiencing as PC gamers, as the benefits and cons constantly battle out for pole position. It looks as though AMD and Intel are on the right track, even if Nvidia is pacing its own trail, one that (hopefully) isn't followed by its competition. If we're already expected to pay four figures for a "mid-range" GPU, let us hope that it can perform decently enough.

Asus ProArt RTX 5090: Two-minute review

The Asus ProArt GeForce RTX 5090 32GB GDDR7 OC Edition is a specialised flagship GPU built for a niche audience and isn’t going to appeal to those looking for a premium upgrade for a gaming build. It’s aimed at creators, AI users and compact workstation builders who want full RTX 5090 performance without the bulk of larger 3.5 or 4 slot coolers.

The ProArt uses the normal RTX 5090 spec: 21,760 CUDA cores, 32GB of 28Gbps GDDR7 on a 512-bit bus and PCIe 5.0 support. The card has a 2482MHz default clock and a 2512MHz OC mode, and a 1000W power supply is recommended.

The 32GB of VRAM helps when rendering, running larger AI models or heavily modded 4K games would exceed the memory available on lower-tier cards. The ports — HDMI 2.1b, DisplayPort 2.1b and USB-C — give excellent monitor setup flexibility.

The 304 x 140 x 50mm, 2.5-slot SFF-ready design is a key selling point, as most flagship RTX 5090 cards are much chunkier, while the slimmer ProArt leaves more room for nearby expansion cards, side-panel clearance and power-cable routing.

Installation is straightforward: a 1-to-4 adapter is included and the 16-pin socket on the card is angled back for easy cable routing, plus the included adjustable GPU support can be used to help prevent sag.

Build quality is top-notch, with no obvious flex, and the GPU avoids gamer-style RGB lighting in favour of a subdued creator/workstation look with brown wood-patterned laminate trim and subtle ProArt gold markings.

Cooling is provided by two large Axial-tech fans, a vapour chamber, liquid metal on the GPU and a double-vented backplate. In OC mode, the GPU peaked at 76°C and memory at 86°C, with a 36dB peak sound level, which is reasonable for a slimmer RTX 5090 cooler. Unfortunately there was noticeable coil whine under heavy loads, and at times it was louder than the fans.

Standard mode was about 5% cooler and 6% quieter, but most importantly, barely slower, while Quiet mode was about 7% cooler and 6% quieter than OC mode, but gave around 2% less performance.

Overall performance is excellent, as expected from an overclocked RTX 5090. OC mode was about 3% faster than a stock RTX 5090, around 45% to 50% ahead of the RTX 5080 in compute loads, and up to 60% in gaming. The improvement is most obvious at 4K, in ray tracing and compute-heavy workloads.

The coil whine is frustrating given this is a card designed for creators, though it’s not so bad that you’d hear it outside a well-designed closed case.

Otherwise, the ProArt RTX 5090 OC Edition does a difficult job well. Yes, it’s expensive and specialised, but its slimmer design, quiet fans, 32GB of GDDR7 and top-end performance make it a capable choice for creators and high-end builders who can use what it offers.

That said, unless you can find it at a compelling price, it faces stiff competition from slim RTX 5090 cards that use AIO water cooling.

Asus ProArt RTX 5090: Price & availability

• How much is it? It retails for about $4,099 / £3,799 / AU$6,499
• When can you get it? The Asus ProArt RTX 5090 is available now
• Where is it available? You can buy it in the US, UK, and Australia

The Asus ProArt RTX 5090 is available now, retailing for about $4,099 / £3,799 / AU$6,499 depending on the region and retailer. That makes it around the typical price for a premium RTX 5090, though it sits above many cheaper air-cooled cards with the same spec.

While the ProArt would always be an expensive card, AI data centre demand has really pushed up prices, so it’s a tough sell unless you really need the features.

The premium price mostly gets you the compact ProArt design rather than a big performance uplift. You still get the full RTX 5090 spec, a mild factory overclock, 32GB of GDDR7, USB-C display output, a slimmer 2.5-slot cooler and a three-year warranty.

The main competition is from other RTX 5090 cards, and if you don’t need the SFF-ready form factor, cheaper air-cooled models will get you very similar core performance for less, while larger premium or all-in-one (AIO) water-cooled RTX 5090 cards may offer lower temperatures, less noise or more overclocking headroom for similar money.

If the compact creator-focused GPU is perfect for your next build, the ProArt may be a compelling buy. If you just want the cheapest route to RTX 5090 performance, wait for the price to come down a little, or look at alternatives.

• Value: 3.5 / 5

Asus ProArt RTX 5090: Specs

• Full RTX 5090 spec and 32GB of GDDR7
• Slimmer SFF-ready 2.5-slot design

• Specs: 4 / 5

Asus ProArt RTX 5090: Design

• Slimmer than most flagship RTX 5090 cards
• SFF-ready

The ProArt design is the main reason to choose this particular RTX 5090 over a more conventional option. Asus has kept the card to 304 x 140 x 50mm (12.0 x 5.5 x 2.0in) and a 2.5-slot thickness, which is much easier to work with than the very large 3.5-slot and 4-slot RTX 5090 designs.

It’s also SFF-ready, which means it fits Nvidia’s size guidelines for small-form-factor enthusiast builds rather than just being smaller than average. That doesn’t make it a tiny GPU, but it does mean the ProArt is built to work in more compact cases that support SFF-ready graphics cards, as well as larger systems where you want more room for other expansion cards or easier airflow.

Visually, it avoids the usual gaming-card look. The brown wood-patterned laminate trim and small ProArt gold details give it a more subdued workstation feel, and there’s no RGB lighting to worry about.

Cooling is handled by two large Axial-tech fans, a vapor chamber, liquid metal on the GPU and a double-vented backplate. That’s a decent cooling setup for a thinner RTX 5090, though the slimmer cooler does mean it has less heatsink volume than some of the much larger cards.

The card includes a dual BIOS switch for Performance and Quiet modes, a solid backplate and an adjustable GPU holder in the box. The 16-pin power connector is angled back toward the end of the card, which helps cable routing, but you’ll still need to be careful with bend clearance, especially in smaller cases.

Overall, the design feels practical, premium and nicely understated, but it only really makes sense if you specifically need a thinner RTX 5090.

• Design: 4.5 / 5

Asus ProArt RTX 5090: Performance

• About 3% faster than a stock RTX 5090
• Excellent cooling and low fan noise
• Very noticeable coil whine

The Asus ProArt RTX 5090 is at its best when you look beyond gaming and treat it as a compact high-end creator card. In Geekbench 6 Compute and Blender, it performs at the level expected for a tuned RTX 5090, with small but useful gains over the stock RTX 5090.

The gap is much bigger against older or lower-tier cards. Across the compute tests, the ProArt was about 50% ahead of the RTX 5080 on average, and around 40% ahead of the RTX 4090. The RTX 4090 is still a very capable GPU, but the ProArt’s combination of 32GB of faster GDDR7 and Blackwell architecture gives it a clear advantage in compute workloads and makes it a worthwhile upgrade.

While not the focus, gaming is still excellent, as you’d expect from an RTX 5090. Cyberpunk 2077 reached 98fps at 4K using Ultra Ray Tracing and balanced scaling, while Black Myth: Wukong hits 88fps at 4K with ray tracing, Cinematic settings and 50% upscaling. So while not the point of the ProArt, it’s a very capable gaming card.

Thermals are quite good for a slim RTX 5090. The ProArt peaked at 75°C, which is much warmer than larger 5090s with aftermarket cooling, which typically run about 10°C cooler. The VRAM reached 86°C, which is again higher than most 5090s but not in any way problematic.

Fan noise was also very low, with the ProArt peaking at just 36dB in my testing. That’s about the same as 5090s with big coolers.

All in all, Asus has done a good job tuning the ProArt to keep performance high and fan noise under control, even if that means letting temperatures sit a little higher than some larger cards. That trade-off is perfectly fine for a 2.5-slot RTX 5090, and the GPU and VRAM temperatures stay well within reasonable limits.

The catch is coil whine, which is an electrical buzz caused by components vibrating under heavy power load, rather than the fans themselves. In fact, most of the time it's louder than the fans themselves.

Some coil whine isn’t unusual on very high-power graphics cards, but it’s still disappointing on a premium creator-focused model where low noise is a key selling point.

Cyberpunk 2077: Ultra Ray Tracing, balanced scaling
Black Myth: Wukong: Ray Tracing, Cinematic, 50% upscaling

• Performance: 4 / 5

Should you buy the Asus ProArt RTX 5090?

Buy the Asus ProArt RTX 5090 if...

Don't buy it if...

How I tested Asus ProArt RTX 5090

• I spent about a week testing the Asus ProArt RTX 5090
• I ran synthetic, compute and gaming benchmarks
• I compared it against the stock RTX 5090, 4090 and the Asus ROG Astral RTX 5080 OC

I spent about a week with the Asus ProArt RTX 5090, testing it in OC mode and comparing it against other high-end cards. The main comparisons were stock RTX 5090 and RTX 4090 performance and the Asus ROG Astral RTX 5080 OC.

I used 3DMark for synthetic performance, Geekbench 6 Compute and Blender for creator workloads, and games including Cyberpunk 2077 and Black Myth: Wukong for real-world gaming results.

• Originally reviewed June 2026