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Yesterday β€” 24 June 2026Tech

Apple Inflated The Price Of Its Highest-End iPhone By 60% Over The Past Decade, While The US CPI Basket Grew By Just 37%, And Yet It’s Playing The Victim Now

24 June 2026 at 21:27

Apple CEO warns that it may be forced to increase prices of iPhones due to the DRAM shortage

It's hard to feel sorry for Apple these days even if its margins are in a vise-like squeeze, courtesy of the relentless increase in the price of memory chips. After all, over the past decade, Apple inflated the price of its flagship iPhone model by 60 percent, when the average CPI basket grew by just 37 percent. Memory makers are only giving Apple a taste of its own medicine Apple used to secure memory chips via 1-year or even longer contracts, winning hefty discounts relative to the prevailing market price of the time. Now, however, Apple negotiates memory prices quarterly, […]

Read full article at https://wccftech.com/apple-inflated-the-price-of-its-highest-end-iphone-by-60-over-the-past-decade-while-the-us-cpi-basket-grew-by-just-37-and-yet-its-playing-the-victim-now/

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