After Verizon's "Simplicity" and AT&T's "Build-A-Plan," T-Mobile was also expected to come up with innovative and low-cost plans at a time when consumers are becoming increasingly cost-conscious. Yet, the telecom giant appears to have polar opposite ambitions, as illustrated by its decision to graduate customers from legacy plans to "modern" ones that entail material price hikes. T-Mobile is retiring its Simple Choice, ONE, ONE Plus, and the Magenta family of plans that collectively span around 1,100 distinct billing codes T-Mobile's COO, Jon Freier, sent a company-wide email earlier today, one that CNET got hold of in due course. As per […]

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