With Samsung’s Galaxy Unpacked event just a few days away on July 22 in London, fresh leaks are giving us a clearer picture of what to expect from the next-generation foldables.

The standard Galaxy Z Fold 8 (256GB) is expected to start at around $1,899 in the US, while the higher-end Galaxy Z Fold 8 Ultra (same storage) could begin at $2,099. That’s roughly a $100 increase for the Ultra compared to last year’s Z Fold 7. Prices are still being finalized, so they could shift a bit before the official reveal.

European pricing leaks give us a better look at the storage tiers. The regular Fold 8 is reportedly set at €1,999 (256GB), €2,199 (512GB), and €2,599 (1TB). The Ultra version jumps to €2,199, €2,399, and €2,799 respectively.

The clamshell Galaxy Z Flip 8 is expected to start at €1,299 (256GB) and €1,499 (512GB). On the wearables side, the Galaxy Watch Ultra 2 LTE could begin around €749, with the regular Watch9 models at €409 (40mm) and €459 (44mm).

The standard Galaxy Z Fold 8 packs a 7.6-inch inner screen that has a more square 4:3 aspect ratio and a 5.5-inch outer screen (16:10 ratio). It’s impressively thin at just 4.5mm when unfolded and 9.7mm to 9.8mm when folded, weighing around 201 grams. The Ultra model, on the other hand, is sticking with the more traditional narrow, elongated shape and will serve as the true premium option.

Both phones are expected to be powered by the Snapdragon 8 Elite Gen 5 for Galaxy chipset. Camera setups will differ: the standard Fold 8 gets a dual 50MP rear system, while the Ultra is expected to retain the Z Fold 7’s triple-camera array, including the 200MP main sensor. The base model is said to include a 4,800mAh battery, while the Ultra is expected to get a slightly larger 5,000mAh battery pack, a notable upgrade over the 4,400mAh battery in the predecessor.

The price increases are mainly being blamed on rising costs of components like memory (DRAM and NAND). Demo units have already shown up in Samsung stores in South Korea, with color options like light blue for the Fold 8 and black for the Ultra and Flip 8. The Fold8 also features a distinctive black decorative strip on the hinge.

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(Sources: SE Daily | WinFuture)

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Samsung’s latest Galaxy Unpacked infographic wasn’t just a look back at previous launch events. Alongside a timeline of host cities from Seoul to London, Samsung quietly showed off the “Unfold Ultra” branding, adding another official Unpacked hint that its next premium foldable could arrive under the Galaxy Z Fold 8 Ultra name.

Unfold Ultra in Galaxy Unpacked history infographic

Samsung is no stranger to hiding clues in plain sight, and the latest Galaxy Unpacked infographic is another example.

The Korean tech giant published an infographic celebrating the journey of Galaxy Unpacked, revisiting the cities that have hosted its flagship mobile event over the past four years.

Seoul opened a new chapter in 2023, followed by Paris in 2024, Brooklyn in 2025, and now London in 2026, where Samsung is preparing to unveil its latest Galaxy devices.

At first glance, the graphic is exactly what you’d expect from a retrospective. It reflects on how each city helped shape the identity of Galaxy Unpacked through local landmarks, themed experiences, and product showcases.

Then there’s the detail Samsung clearly wanted people to notice.

Among the visuals sits the phrase “Unfold Ultra.” It isn’t presented as the headline of the infographic, yet it isn’t hidden either. Anyone following Samsung’s recent teasers will recognize it immediately.

That’s significant because Samsung has used the branding for the first time in official promotional material. A single appearance can be dismissed as clever marketing. Repeating it starts to look intentional.

Companies rarely build marketing campaigns around wording they have no intention of using. That’s what makes this latest teaser more interesting than the infographic itself.

For an infographic that was supposed to celebrate Unpacked’s journey from Seoul to London, the biggest talking point ended up being “Unfold Ultra.” Sometimes that’s exactly how Samsung likes to build anticipation.

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Samsung is reportedly finalizing the US prices for its Galaxy Z Flip 8, Z Fold 8, and Z Fold 8 Ultra. Rising component costs are set to hurt consumers this year, as a credible report sheds light on the potential price hike.

According to SEDaily, Samsung is increasing prices for Galaxy Z Fold 8 and Z Fold 8 Ultra in the US. While a final confirmation is awaited, the possible price hike could weigh $100 for the base 256GB storage variant.

Galaxy Z Fold 8 Ultra may start at $2,099 in the US. This is the first time a foldable phone from Samsung could surpass the $2,000 range. Over the past years, the company’s foldables kept the starting price at $1,999.

The wide Galaxy Z Fold 8 could bring a price tag of $1,899. This is a new entrant, so there’s no natural predecessor for price comparison. However, it’s $100 cheaper than the Z Fold 7, and $200 cheaper than the Fold 8 Ultra.

256GB version is seeing a $100 increase, but the bigger storage variants could be even pricier. RAM and storage are grabbing a significant portion in BoM. As costs continue to jump, Samsung can no longer absorb the full crunch.

Market research firm Omdia reported that the share of memory costs within the total production cost of premium smartphones priced above $800 rose from 11 percent in Q3 2025 to 26 percent in Q1 2026.

A price hike seems unavoidable, so Samsung has focused more on software-driven advancements. The aim is to offer an experience never seen before, with One UI 9 and Gemini Intelligence playing a major role in this goal.

• How to watch July 22 Unpacked and what to expect from Samsung
• Samsung reservation offers $30 credit and up to $1,230 savings

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Samsung has officially locked in the date for its next Galaxy Unpacked event, ending months of speculation around its upcoming flagship announcements. Alongside the confirmation, the company has also opened early registrations, giving interested buyers access to exclusive pre-order benefits before the event begins.

Galaxy Unpacked heads to London on July

Samsung has confirmed that Galaxy Unpacked will take place in London on July 22. The event is scheduled to begin at 2:00pm BST and will be streamed live through Samsung’s official website, Samsung Newsroom, and YouTube channel. The company says the presentation will introduce the latest additions to the Galaxy portfolio, with a strong focus on foldable smartphones and AI-powered experiences designed to deliver more personalized interactions.

Ahead of the launch, Samsung has started accepting reservations in several markets. Customers who register before the keynote can receive $30 Samsung Credit during the pre-order period, depending on regional availability. The company is also running a promotional sweepstake where a limited number of participants can win one of ten $500 Samsung gift cards. Registration requires basic details such as a name and email address, while submitting a mobile number remains optional.

Although Samsung has not officially confirmed the product lineup, industry rumours suggest the event could introduce the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, and Galaxy Z Flip 8. Reports also indicate that Samsung may unveil new Galaxy Watch models and offer an early look at its first smart glasses, which are expected to bring Galaxy AI features into a wearable form factor.

Samsung’s invitation highlights “A New Shape Unfolds”, hinting at further advancements in foldable hardware. Earlier leaks have suggested refinements such as a wider foldable design and a less noticeable display crease, though these details remain unofficial until the launch event.

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A new industry report reveals the Korean prices and release date of Samsung’s upcoming Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, and Galaxy Z Flip 8.

According to Bloter, Samsung will unveil its next-generation foldable phones on July 22 in London. Pre-orders in Korea could start on July 28 and run through August 3. Early-bird sales begin on August 4, followed by a general release.

Earlier, a retailer listing revealed that the launch will happen on July 22 and sales could begin on August 5. However, the Korean release dates are different, with public sale reportedly set to start on Friday, August 7.

Galaxy Z Flip 8, Fold 8 and Fold 8 Ultra Korean prices leak

The Bloter report also sheds light on the potential prices. Being a new entrant, the Galaxy Z Fold 8 (Wide) is away from the price increase debate. Meanwhile, the Z Flip 8 and Z Fold 8 Ultra could be seeing a price bump in Korea.

Galaxy Z Fold 8 Wide

• 256GB: 2,278,000 KRW (~$1,485)
• 512GB: 2,531,000 KRW (~$1,650)
• Around 101,300 KRW (~$66) cheaper than the Galaxy Z Fold 7 (256GB).

Galaxy Z Fold 8 Ultra

• 256GB: 2,577,000 KRW (~$1,681)
• 512GB: 2,830,000 KRW (~$1,846)
• Around 197,700 KRW (~$129) more expensive than the Galaxy Z Fold 7 (256GB).

Galaxy Z Flip 8

• 256GB: 1,683,000 KRW (~$1,097)
• 512GB: 1,936,000 KRW (~$1,262)
• Around 198,000 KRW (~$129) more expensive than the Galaxy Z Flip 7 (256GB).

Converted from KRW to USD using an exchange rate of $1 = 1,533.51 KRW.

Recently, a credible source revealed European pricing information. The upcoming foldables may come with increased prices. The Z Flip 8 base version could be around $100 pricier, while the 1TB model of Z Fold 8 Ultra could be $300 more expensive.

Samsung’s new foldables arriving with Snapdragon 8 Elite Gen 5 chip, Android 17-based One UI 9, advanced Agentic AI, Gemini Intelligence and plenty of new features.

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