Meta has quietly rolled out Instagram for TV to Samsung Smart TVs across the US, and if you’ve got a 2020 model or newer, you’re already eligible.

Meta started testing Instagram on TV a while back on Amazon Fire TV and Google TV. Samsung owns the biggest slice of the US smart TV market, so this expansion finally puts Instagram in front of the audience that actually matters. Combined with those earlier platforms, Instagram now covers most connected TV devices in the country.

Starting today, Instagram for TV is available on Samsung Smart TVs in the US, including 2020 model year TVs and newer. Combined with Amazon Fire TV and Google TV, Instagram is now available across the majority of connected TV devices in the US.

The features landing today go beyond just porting the app to a bigger screen. There are channels organized by interest, comedy, sports, and creator content.

Stories are now viewable without five people leaning over someone’s phone. Horizontal video gets its own dedicated space, which, honestly, should have existed from the start.

You can cast Reels from your phone directly to the TV. Found something worth sharing? A few taps and it’s up on the big screen. It’s currently live on Google TV and Fire TV, with Samsung presumably coming shortly.

Meta is exploring longer-form creator content, episodic series, and live broadcasts built specifically for the TV environment. These aren’t available yet, but Meta wants Instagram to compete directly with YouTube.

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