Samsung has announced a special fan event, Samsung Galaxy x BTS WORLD TOUR ‘ARIRANG, in Las Vegas from May 20 to May 31. The event is being held with HYBE, the company behind BTS, and gives fans a fun way to enjoy BTS-themed activities while trying the new Samsung Galaxy S26 Ultra smartphone.

The event takes place at Allegiant Stadium and includes six different activity areas for fans. Each area is designed to show off the phone’s camera and smart features in a creative and exciting way. Fans can take photos with BTS-inspired backgrounds, including scenes that look like music videos or concert moments such as crowd surfing.

Image via Samsung

The most exciting feature is Samsung’s Photo Assist tool, which helps users edit and improve their photos easily. Fans can also use the Interpreter feature on the Galaxy S26 Ultra to send messages to BTS in different languages. This makes the experience more personal and interactive.

People attending the event can also take mirror selfies with the BTS logo and receive printed souvenir photos to keep as memories. Samsung is also offering a special gift for the first 500 visitors who complete a short survey. They will receive a limited-edition Samsung and BTS collectible bag.

The Las Vegas event is part of BTS THE CITY, a larger project that brings together music, technology, and fan experiences. Through this partnership, Samsung wants fans to enjoy new technology, express themselves creatively, and make unforgettable memories connected to BTS and Galaxy devices.

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