Samsung is one of the biggest smartphone companies in the world, and every new phone, mainly the S and F series, gets a lot of attention. According to a report by Counterpoint Research, the Samsung Galaxy S26 series started with strong sales, but its growth is now slowing down after a few weeks in the market.

The report explains that in the first six weeks after launch, the Galaxy S26 series sold about 15% more units compared to the Galaxy S25 series during the same time last year. This shows that the new model had a better start than the older one.

At the same time, Samsung’s total smartphone sales also increased by around 5% globally. It means the company overall performed well.

The Galaxy S26 series did very well in developed markets like the United States, South Korea, and Europe. In these places, many people bought the new phones, mainly the Galaxy S26 Ultra model.

Image via Counterpoint

Europe showed strong demand because users liked its premium features, improved design, and stable pricing compared to the previous version. These factors encouraged more people to upgrade their phones.

However, the performance was not the same everywhere. In countries like China and Japan, sales were weaker. These markets are very sensitive to price, and local smartphone brands are very strong. Due to this, Samsung faced tough competition and lower demand in those regions.

Experts from Counterpoint Research also shared an important point. They said that although the Galaxy S26 series started very well, its sales began to slow down after the sixth week. In some comparisons, the older Galaxy S25 even performed better during that time.

The Galaxy S26 started with good success, but it is now facing challenges in keeping that strong sales momentum going.

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