Samsung TV Plus just got a lot more interesting for anyone who’s ever wished they could catch a live musical without booking a flight to Seoul or fighting for a decent seat.

The company’s free ad-supported streaming service is now hosting full musical theater productions, and the first one out of the gate is Maybe Happy Ending.

It premieres Sunday at 7 PM on STN, the Samsung-exclusive channel baked into TV Plus, and it’ll keep airing weekly through mid-August. Samsung isn’t stopping there either, with Hero landing on Liberation Day, telling the story of independence fighter Ahn Jung-geun, and Crash Landing on You getting a Chuseok slot in late September.

Additionally, the K-drama is getting the musical treatment, and honestly, that alone might pull in viewers who’ve never sat through a stage production in their life.

Crash Landing on You will ship with Multi-Cam, letting viewers pick their own camera angle mid-scene instead of accepting whatever the director decided was important.

Samsung TV Plus – Eclipsa Spatial Audio

Then there’s Eclipsa Audio, built on the IAMF spatial audio standard, which is doing the heavier lifting here. It’s meant to separate dialogue and vocals cleanly while still rendering the room itself, crowd noise, hall acoustics, that sense of space you lose the second a performance gets flattened into a TV speaker.

“Eclipsa Audio” is a spatial audio technology based on IAMF (Immersive Audio Model and Formats); it delivers actors’ dialogue and vocals with exceptional clarity while three-dimensionally reproducing the atmosphere of the venue, such as the cheers of the audience.

It could be the more meaningful upgrade of the two, since audio is usually where streamed live performances fall apart.

Lee Gwi-ho, Vice President of the Visual Display Business at Samsung Electronics, stated, “Through Samsung TV Plus, we have brought the moving experience of the theater into the living room, putting the power of choice in the hands of the audience.”

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