NinjaOne announced a $12.3 billion valuation following more than $400 million in Series C extensions. The extensions included participation from Wellington Management, Teachers’ Venture Growth (TVG), BDT & MSD Partners’ affiliated funds, Sequoia Capital, ICONIQ, Hedosophia, NEA, Washington Harbour Partners, CapitalG, and Pinegrove Opportunity Partners.

“We’re in a rare position to collaborate with some of the most forward-thinking investors in the world, and those partnerships are shaping how we bring AI into every layer of our business, from our platform roadmap and market expansion to our internal operations. This will fundamentally accelerate how we build and scale for our customers and partners, and will ensure our growth is not just intentional, but inevitable,” said Sal Sferlazza, CEO and co-founder at NinjaOne. “NinjaOne is well positioned to be the control plane for unified IT – rooted in a powerfully simple platform, our automation DNA, and our relentless focus on making customers and partners successful.”

“By 2030, over 50% of digital workplace tasks will be automated via digital workplace operations automation platforms, an increase from less than 5% in 2026,” according to Gartner. Nearly 40,000 organizations in 140+ countries use the NinjaOne Unified IT Operations Platform to unify IT and simplify work for everyone. The cloud and multi-tenant native platform manages, protects, and supports endpoint and IT operations workflows in a single console that delivers intelligent automation and efficiency at scale. This combination of modern architecture, automation at scale, market and use case coverage, and results delivers significant return on investment to our customers and partners. IDC Research** found NinjaOne customers on average enjoy:

• 720% three-year return on investment
• 4-month payback on investment
• $1M in annual benefits per 5,000 endpoints managed

NinjaOne remains founder-led and controlled. Co-founders Sal Sferlazza and Chris Matarese are still the largest equity holders in the company and have majority control of the Board of Directors and the company’s voting power. NinjaOne has nearly 40,000 customers, including Arc’teryx, Audi Revolut F1 Team, Birkenstock, Carnival Cruise Line, Deloitte, Executech, GoFundMe, Hyundai, Kawasaki, Mitsubishi, PGA Tour, Porsche, TeamLogic, and UCLA – Anderson School of Management.

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Tareq Masoud, Country Manager, UAE, Snowflake, explains how developers are evolving into strategic decision-makers as AI and low-code tools expand their influence, while citizen developers emerge, reshaping collaboration, productivity, governance, and innovation across business and technology teams.

The role of developers is undergoing a fundamental shift. No longer confined to traditional back-end responsibilities, developers are becoming central to strategic business decision-making. Today, 62% of developers influence purchasing decisions, with nearly a third selecting their own tools independently, showing just how much autonomy and impact they now hold.

As AI becomes embedded into the core of business operations, the line between technical and commercial teams is blurring. Business users are no longer passive recipients of technology; they’re requesting specific outcomes, getting closer to the data, and expecting more from digital tools. This has led to the rise of ‘citizen developers’: technically inclined individuals within business teams who are now building apps and automations themselves, forging the business-technology link even further.

Developers are uniquely positioned to solve cross-functional problems and build scalable, governed solutions to business obstacles and goals. In the AI era, where companies are under pressure to deliver smarter, faster, and more tailored customer experiences, developers are at the heart of innovation. AI’s contribution to the region’s economy is accelerating fast, with expected annual growth rates between 20% and 34%; a clear signal of the technology’s role in future growth.

In this landscape, developers who can speak both the language of code and commercial value are becoming indispensable assets. Citizen developers will help carry that momentum forward, easing the load on traditional teams. But as this community grows and evolves, so too must the way businesses and technology providers engage with it. This is no longer a niche group; it’s a critical driver of transformation.

Rethinking the developer toolbox
One of the catalysts for this change is open source. As a key foundation for developers, open source enables faster innovation by offering ready-made tools and collaboration. Open source’s vibrant community also offers a crucial way for developers to learn, share knowledge, and solve problems together.

Likewise, AI is offering a helping hand to developers in the form of coding assistants and other generative tools. Developers are not going to be ‘replaced by AI’, though they are not writing as much code as they once did. By streamlining repetitive tasks, AI tools give developers the room to experiment and focus on higher-value tasks for the business, thus boosting overall productivity.

However, AI must, of course, be used with the appropriate guardrails. Having oversight of the end-to-end workflow from data sources to the end-user is crucial for avoiding issues around governance and security. So, while there are positives, there is also caution; business leaders must remain close to this transformation.

Empowering coders outside IT
Given the pace and demands of change, businesses are looking beyond traditional dev roles and empowering a new class of creators. With 81% of employees in the region having used generative AI at work in 2023, compared to just 61% globally, a clear signal that the appetite and readiness for new tools are already there. Citizen developers combine a ‘can-do’ attitude with enough technical aptitude to get to grips with low-code and AI-powered coding tools. This is changing the way organisations approach problems, with business leaders able to accelerate innovation independently, especially when it comes to departmental or domain-specific needs.

The growth of Python has also enabled citizen developers to get to grips with more complex problems. Python is widely accessible and has a robust ecosystem of tools and resources to support citizen developers, without requiring them to write complex boilerplate code. Enterprise platforms are also combining programming languages with AI in ways that make coding far easier with techniques such as text-to-SQL, helping drive business productivity.

While they can share the weight of work often handled by their conventional counterparts, citizen developers also introduce new challenges. Tech platforms and IT teams must ensure that resources and support are there to ensure high levels of software quality and performance.

DevRel as a business lever
A key way to support both professional developers and citizen developers is through modern, fluid DevRel (Developer Relations) strategies. As DevRel builds relationships between organisations and the developer community, as a function, it must adjust to centre on developers who are fluent in open-source and also highly AI-literate.

The growth in citizen developer numbers especially reinforces the need to be flexible. DevRel strategies have to work to support both professional developers who build and maintain secure infrastructure and less experienced citizen developers who will benefit from templates, training, and guardrails. Organisations must work to enable both groups to collaborate, share insights, and innovate safely in a unified environment, consolidating disparate approaches and creating the foundation of future success.

This will foster stronger relationships between businesses and developers and help developers advocate for certain tools and innovations. Developer feedback will become crucial for identifying what can be improved, and will fuel innovation over time. As citizen developers are also very much the users as well as the builders, their feedback specifically can become a goldmine.

From code silos to collaborative creation
The future of software development isn’t just being shaped by open-source tools, AI models, or the growing accessibility of development platforms. While these are all powerful forces, what will ultimately define success is how well businesses foster collaboration between professional developers and citizen developers.

We’re no longer in a world where coding is confined to one team or function. Traditional developers now operate in an environment that demands speed, agility, and constant alignment with business priorities. Citizen developers can help fill this gap. They bring rapid experimentation and frontline insight, while developers bring the depth of knowledge needed to build reliable, scalable systems.

When companies learn to combine these strengths, the benefits go beyond reducing IT backlogs or alleviating talent shortages. They unlock new potential: faster product cycles, smarter decision-making, and the ability to adapt quickly in an environment that’s only getting more complex.

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At InfoComm 2026, HP introduced AI-powered communication and collaboration solutions designed to transform how work gets done. As organizations operate across increasingly distributed environments, HP is advancing its collaboration ecosystem — powered by the HP Workforce Experience Platform (WXP) — to deliver better experiences focused on connecting people, workspaces, and solutions.

“Organizations don’t want more tools. They want to adopt intelligent collaboration solutions that not only deliver reliable meeting experiences, but that are easier to deploy, manage, and scale,” said Carles Farre, Division President, HP Collaboration Solutions.“With innovations across HP devices, meeting room solutions, and platform capabilities, we’re helping organizations create more seamless, engaging collaboration experiences for employees.”

Unified Insights and IT Management
HP is giving IT teams unified visibility and control across collaboration spaces, compute, and print solutions through a single pane of glass with the integration of HP Poly Lens and WXP Collaboration (formerly Vyopta) into the HP Workforce Experience Platform (WXP). This expanded offering provides greater visibility across workspaces through an interactive digital replica of the environment called HP Poly Lens Room Visualizer AI.

With these expanded collaboration focused experience analytics and room management capabilities, WXP is transforming isolated data points into actionable insights that empower IT to improve performance, optimize spaces, and enhance employee productivity.

Future-Proof Video Collaboration and Multi-Camera Experiences
HP is future-proofing meeting rooms of all sizes with its next-gen Windows-based collaboration engine, HP Poly Studio Room Compute, for Microsoft Teams Rooms and for Zoom Rooms. As the first collaboration compute solution powered by the latest third-generation Intel Core Ultra processors with integrated NPUs, this solution is built to support emerging AI-assisted collaboration experiences while enabling long lifecycle support and streamlined room deployments.

The HP Poly Studio 5 and 7 Room Compute will be certified for Microsoft Teams Rooms and Zoom Rooms. These solutions are designed to simplify setup with color-coded ports, dedicated PoE port for the Poly TC10 touch controller, automatic pairing, quick magnetic mounting and can be easily managed with Poly Lens as part of the HP Workforce Experience Platform. The Poly Studio Room Compute devices are made up of at least 60% post-consumer recycled (PCR) plastics.

HP Poly VideoOS 5.1 delivers an elevated hybrid meeting experience while simplifying management for HP Poly’s next-gen video conferencing solutions. Designed to make hybrid collaboration feel more natural and engaging, Poly DirectorAI multi-camera technology intelligently switches between cameras to capture the best view of in-room participants. By capturing the right perspective, remote attendees feel more connected to those in the room, resulting in conversations that flow more freely across distributed teams.

HP Poly VideoOS 5.1 also delivers simplified setup and connectivity for Microsoft Teams Rooms on Android with HP Touch Controller Direct Connect, reducing complexity and helping organizations keep rooms up and running. Plus, a redesigned WebUI offers a modern,unified admin experience, making it easier to monitor and manage devices.

Immersive Audio and Productivity Tools for Hybrid Work
HP’s latest product innovations are purpose-built across the ecosystem, designed to work seamlessly together and deliver a consistent experience across every touchpoint. The new HP Poly Focus 6 Series Bluetooth headsets provide an immersive audio experience powered by Acoustic Fence 2.0, hybrid active noise cancellation (ANC), and spatial audio to help users stay focused throughout the day, across work environments.

The HP Poly Focus 6 Series offers up to 25 hours of talk time with ANC on, and wireless charging capabilities. Plus, the HP Poly Focus 6 Series is available in a sleek, foldable version for even greater flexibility and portability throughout your day. The HP Poly Focus 6 Series is certified for Google Meet, Google Voice, Microsoft Teams, Open Office, and Zoom.  Bluetooth Direct certifications with Microsoft Teams and Zoom ensure full functionality without a dongle.

To extend product life, the HP Poly Focus Series offers replaceable batteries and ear cushions for improved shelf-life and sustainability. The HP Poly Focus 6 Series headsets are TCO 10 certified to meet a wide scope of sustainability criteria, covering both environmental and social responsibility in the supply chain and throughout the product life cycle.

The HP Collaboration Keyboard, the world’s first programmable collaboration wireless keyboard with adjustable tilt, enhances productivity and control throughout the day. This device features dedicated keys for microphone mute, camera control, and screen sharing, plus customizable shortcuts and cross-platform compatibility provide greater flexibility. This keyboard is made with up to 75% post-consumer recycled plastic by total plastic weight.

Designed for the Future of Work
HP is empowering organizations by providing a seamless, unified collaboration experience across its ecosystem of personal devices, room solutions, productivity tools, and platforms — allowing people to connect and do their best work.

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