Samsung Denies NAND Flash Exit as Sapphire PR Manager Calls for Calm
16 December 2025 at 09:20
The gaming hardware industry has been in a bit of a state of late as a result of increased demand for DRAM causing a supply shortage and massive price hikes. As a result of the aforementioned issues, Samsung has been rumored to be converting some of its HBM3E and NAND production capacity to DRAM in order to meet demand. The ensuing rumors claimed that Samsung was planning an exit from the NAND, and thus SATA SSD market, as a result of the shift in focus. Micron's recent exit from the consumer space, and the closure of its Crucial memory and SSD brand, lent credence to these rumors, however, these rumors have recently been addressed by a Samsung spokesperson directly in a response to Wccftech. The spokesperson simply said "The rumor regarding the phasing out of Samsung SATA or other SSDs is false," apparently declining to expand any further. However, this is just one indication that the DRAM crisis may not be as long-lived as some have claimed.
Around the same time, in an interview with Hardware Unboxed, Edward Crisler, the PR manager for Sapphire, cautioned PC gamers and potential buyers against panic buying, saying that, "the good news is, I don't think the real pain, that we're suffering now and for the next six months or so, is going to last much longer than that," although he goes on to say that the actual issue at hand is uncertainty of the situation. The implication is that the market will eventually begin to stabilize within the next six to eight months. The implication isn't necessarily that DRAM prices will return to normal, but rather that DRAM supply will eventually catch up to supply. It could also be the case that the massive AI and datacenter boom currently causing the shortages will slow in the coming months, which would also help to stabilize things somewhat. Crisler is careful to note that DRAM prices may still remain somewhat elevated after the market stabilizes, but he seems to be convinced that the sky-high prices we're seeing for consumer memory will fall to some degree and that the gaming industry will adapt to whatever the end result is of the market shake-up.
Around the same time, in an interview with Hardware Unboxed, Edward Crisler, the PR manager for Sapphire, cautioned PC gamers and potential buyers against panic buying, saying that, "the good news is, I don't think the real pain, that we're suffering now and for the next six months or so, is going to last much longer than that," although he goes on to say that the actual issue at hand is uncertainty of the situation. The implication is that the market will eventually begin to stabilize within the next six to eight months. The implication isn't necessarily that DRAM prices will return to normal, but rather that DRAM supply will eventually catch up to supply. It could also be the case that the massive AI and datacenter boom currently causing the shortages will slow in the coming months, which would also help to stabilize things somewhat. Crisler is careful to note that DRAM prices may still remain somewhat elevated after the market stabilizes, but he seems to be convinced that the sky-high prices we're seeing for consumer memory will fall to some degree and that the gaming industry will adapt to whatever the end result is of the market shake-up.
