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Yesterday — 6 June 2026Yahoo! Sports - News, Scores, Standings, Rumors, Fantasy Games

Dave Hyde: Open your wallet or just binge watch the World Cup’s coming fun

Here are two words for anyone in America still complaining — on the verge of the World Cup —  about stratospheric ticket prices or get-off-my-lawn dismissing a sport where 1-0 can be framed an insurmountable lead:

Stop it.

Here are two more words:

Enjoy it.

The World Cup an event to binge watch starting with Thursday’s opening game. Forty-eight countries. One-hundred-and-four matches. Sixteen stadiums across three countries, including seven games at Hard Rock Stadium — er, Miami Stadium, as it’s being called for the tournament, due to the rules against sponsorship unless the ruling soccer federation FIFA gets the money.

You don’t have to appreciate the business of this tournament. You don’t even have to recognize the athletic brilliance that will be on display, understand the cultural clashes among countries or anticipate the sheer political drama that could arise across 38 days of play (one possibility: the United States and Iran advance and meet in the second round).

To understand the fun that’s coming just look at Norway’s pre-tournament team photo. They dressed as Vikings!

No, not Minnesota Vikings.

Real, unsmiling, circa-1400 Vikings like Eric the Red and Hagar the Horrible. There’s Erling Haaland, perhaps the world’s best player, with sword and wooden shield beside similarly dressed teammates in front of a longboat under the caption, “The Vikings Are Coming!”

They’re all coming. Favorites like Spain and France. Just-glad-to-be-here-underdogs like Curacao and Cabo Verde. There’s Lionel Messi trading Inter Miami’s pink for Argentina’s blue and white, and Takefusa Kubo coming as “The Japanese Messi.”

America is a more sophisticated soccer land than the last time the World Cup was here in 1994. That doesn’t mean the U.S. soccer team is projected to do much damage in the tournament, except maybe to the pocketbook, considering the cheapest ticket to the opener on Friday in Los Angeles is $947 on Ticketmaster.

American soccer has brought two things to the world futbol scene that will be noticeable coming up:

1.Soccer. The word. The sport. Hey, world, football already was taken. Get over it. The truth is soccer isn’t even our word. It originated in England in the late-1800s when the game was called “Association Football,” which was shortened over time to “Association,” then to “Assoc.” The final iteration came because of a fad adding an “-er” ending to words made it “assoc-er.” You can take it from there. That’s what came through Ellis Island.

2. The secondary ticket market. Capitalistic creep is overtaking live events. Sports, leagues, concerts — everyone’s using publicly built stadiums to use sites like Ticketmaster to soak the public. Then again, no one’s forced to pay $2,283 for the cheapest ticket to the Brazil-Scotland match on June 24 at Hard Rock Sta- … er, Miami Stadium.

This has brought some understandable pre-tournament rage. Every big event has that leading up to events. The most inexpensive ticket to Game 3 of the NBA Finals in New York’s Madison Square Garden was more than $8,000 on the secondary market.

Such events quit being for the common fan a while ago. What happens once the game starts is for the fan, though. The Olympics are a web of corruption until a 14-year-old does a triple axel over a sheet of ice and the conversation changes.

It will be the same with the World Cup once a goal is scored, an upset made or an international hero crowned. Maybe that happens in South Florida. Maybe then some appreciation goes to those who brought the games here, going all the way back to original Miami Dolphins owner Joe Robbie, who had the initial vision to build a stadium to host a World Cup.

You don’t have to appreciate soccer to appreciate the coming event. My first view of the World Cup came in 1982 while backpacking through Italy. The Italians won the World Cup and all-night parties were held in the streets of Rome as well as its historic fountains. I didn’t understand the game’s details. I understood celebrations, though.

The Italians won’t win this World Cup. They didn’t qualify. They’re left outside the country, looking in, a reminder for all of us here: Enjoy it.

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