John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes.

The post Google’s Mueller Flags A Case On Why LCP Fixes Miss the Target appeared first on Search Engine Journal.

Google Search now takes searchers directly to a domain's AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.

The post Google Ends Cache-Served AMP Pages In Search appeared first on Search Engine Journal.