The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite scrolling and algorithmic recommendations.

CEO Steve Huffman said the move was designed to let users know when they’re talking to a person and when they’re not.

New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to provide more posting options in third-party platforms.

The platform first said it would give more weight to impressions from a user’s home region before owner Elon Musk canceled the plan following user dissent.

The landmark ruling found the social media giant liable for failing to protect children from online predators, according to Reuters.

The platform lowered the follower threshold from 1,000 to 500, allowing more creators to earn sales commissions from video links.

The company announced a range of new in-app shopping updates at ShopTalk 2026.

Augmented reality developers will be able to create their own effects and integrate those clips into their Lenses using a closed-prompt approach.

The platform said the number amounts to about 3.8 million Snaps per minute, although the app’s overall momentum appears to be stalling.

Advertisers will be able to include shoppable tiles and promotional overlays, which can help them reach the platform’s growing community of high-intent shoppers.

The app introduced Total Snap Takeovers and is developing a Snap-specific promotional option in an effort to win more marketing dollars.

The updated premium placement promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.

The new option will offer creators and brands a flexible budget option to showcase content and reach more of the platform’s 619 million active users.

New elements are designed to improve ad performance and engagement tracking, as well as assist in campaign setup.

The platform is merging creator and advertising elements into a single space to facilitate collaboration opportunities and streamline affiliate marketing.

The platform is helping brands reach its more than 1 billion podcast listeners and connect with audiences during and after games.