Halo: Campaign Evolved Lead Responds to Criticisms of AI Use
28 October 2025 at 09:28
News recently broke in a Rolling Stones interview that Halo Studios had relied on AI in the development of Halo: Campaign Evolved, with the game director, Greg Hermann, commented about "how integrated AI is becoming" in the "tooling" of the studio's development pipeline. Following this and other comments that implied AI was being heavily used in the remake of Halo: Combat Evolved, fans started assuming that varying degrees of the creative workload involved in the development of Campaign Evolved was being handled by generative AI. This comes after EA and Krafton both announced an increase in their reliance on generative AI in both the game development process and overall corporate management processes.
More recently, however, an Xbox representative responded directly to Rolling Stones, clarifying that "There is no mandate to use generative AI in our game development, and that includes Halo: Campaign Evolved," contrary to the situation facing many EA workers, who have allegedly been facing pressure to use AI tools for over a year. This response echoed the game director's prior insistence that generative AI is being used merely as a tool by the developers to improve general workflows, and that game development "really is about that creative spark that comes from people." Mentions of generative AI in video games are only becoming more frequent, and many online discussions surrounding AI indicate that it is fuelling an erosion of trust in game studios and developers.
More recently, however, an Xbox representative responded directly to Rolling Stones, clarifying that "There is no mandate to use generative AI in our game development, and that includes Halo: Campaign Evolved," contrary to the situation facing many EA workers, who have allegedly been facing pressure to use AI tools for over a year. This response echoed the game director's prior insistence that generative AI is being used merely as a tool by the developers to improve general workflows, and that game development "really is about that creative spark that comes from people." Mentions of generative AI in video games are only becoming more frequent, and many online discussions surrounding AI indicate that it is fuelling an erosion of trust in game studios and developers.
