Washington state Gov. Bob Ferguson is threading the needle when it comes to artificial intelligence.

Ferguson made a brief appearance at the opening reception for Seattle AI Week on Monday evening, speaking at AI House on Pier 70 about his approach to governing the consequential technology.

“I view my job as maximizing the benefits and minimizing harms,” said Ferguson, who took office earlier this year.

Ferguson called AI one of the “top five biggest challenges” he thinks about daily, both professionally and personally.

In a follow-up interview with GeekWire, the governor said AI “could totally transform our government, as well as the private sector, in many ways.”

His comments came just as Amazon, the largest employer in Washington state, said it would eliminate about 14,000 corporate jobs, citing a need to reduce bureaucracy and become more efficient in the new era of artificial intelligence.

Ferguson told the crowd that the future of work and “loss of jobs that come with the technology” is on his mind.

The governor highlighted Washington’s AI Task Force, created during his tenure as attorney general, which is studying issues from algorithmic bias to data security. The group’s next set of recommendations arrives later this year and could shape upcoming legislation, he said.

States are moving ahead with their own AI rules in the absence of a comprehensive federal framework. Washington appears to sit in the pragmatic middle of this fast-moving regulatory landscape — using executive action and an expert task force to build guidelines, while watching experiments in states such as California and Colorado.

Seattle city leaders also getting involved. Seattle Mayor Bruce Harrell last month announced a “responsible AI plan” that provides guidelines for Seattle’s use of artificial intelligence and its support of the AI tech sector as an economic driver.

Ferguson said he’s aware of how AI can “really revolutionize our economy and state in so many ways,” from healthcare to education to wildfire detection.

But he also flagged his concerns — both as a policymaker and parent. The governor, who has 17-year-old twins, said he worries about the technology’s impact on young people, referencing reports of teen suicides linked to AI chatbots.

Despite those concerns, Ferguson maintained an upbeat tone during his remarks at Seattle AI Week, citing the region’s technical talent and economic opportunity from the technology.

He noted that the state, amid a $16 billion budget shortfall this year, kept $300,000 in funding for the AI House, the new waterfront startup hub that hosted Monday’s event.

“There is no better place anywhere in the United States for this innovation than right here in the Northwest,” he said.

Related: A tale of two Seattles in the age of AI: Harsh realities and new hope for the tech community

Meta plans to lay off more than 100 employees in Washington state as part of a broader round of cuts within its artificial intelligence division.

A new filing with the state’s Employment Security Department shows 101 employees impacted, including 48 in Bellevue, 23 in Seattle, and four in Redmond, along with 23 remote workers based in Washington.

The filing lists dozens of affected roles across Meta’s AI research and infrastructure units, including software engineers, AI researchers, and data scientists. Meta product managers, privacy specialists, and compliance analysts were also affected.

Meta is cutting around 600 positions in its AI unit, Axios reported last week. The company is investing heavily in AI and wants to create a “more agile operation,” according to an internal memo cited by Axios. Meta has just under 3,000 roles within its superintelligence lab, CNBC reported.

The separations at Meta in Washington take effect Dec. 22, according to the Worker Adjustment and Retraining Notification (WARN) notice filed Oct. 22.

Meta employs thousands of people across multiple offices in the Seattle region, one of its largest engineering hubs outside Menlo Park.

The latest reductions mark another contraction for Meta’s Pacific Northwest footprint following multiple rounds of layoffs over the past several years.

The company’s rapid expansion in Seattle over the past decade made it one of the emblems of the region’s tech boom, coinciding with Microsoft’s resurgence and Amazon’s rise.

Among the Bay Area titans, Google was among the first to establish a Seattle-area engineering office, way back in 2004. However, it was Facebook’s decision to open its own outpost across from Pike Place Market in 2010 that really got the attention of their Silicon Valley tech brethren.

In the decade that followed, out-of-town companies set up more than 130 engineering centers in the region.

However, more recently Meta has made moves to trim its Seattle-area footprint.

Apple earlier this year took over a building previously occupied by Meta in Seattle’s South Lake Union neighborhood, near Amazon’s headquarters. CoStar reported in April that Meta listed its other Arbor Blocks building for sublease.

Meta previously gobbled up much of the planned office space at the Spring District, a sprawling development northeast of downtown Bellevue, including a building that was originally going to be a new REI headquarters. But it has subleased some of the space since then to companies such as Snowflake, which recently took an entire building from Meta at the Spring District.

Meta’s office in Redmond, near Microsoft’s headquarters, is focused on its mixed reality development.

GeekWire has reached out to the company for an updated Seattle-area headcount.

Meta’s cuts come amid reported layoffs at Amazon that could impact up to 30,000 workers.

Tech companies have laid off more than 128,000 employees this year, according to Layoffs.fyi. Last year, companies cut nearly 153,000 positions.

Follow-up: Amazon confirms 14,000 corporate job cuts, says push for ‘efficiency gains’ will continue into 2026

Original story: Amazon is preparing to lay off as many as 30,000 corporate employees in a sweeping workforce reduction intended to reduce expenses and compensate for over-hiring during the pandemic, according to a report from Reuters on Monday.

GeekWire has contacted Amazon for comment.

Layoff notifications will start going out via email on Tuesday, according to Reuters, which cited people familiar with the matter. One employee at Amazon told GeekWire the workforce is on “pins and needles” in anticipation of cuts.

Bloomberg reported that cuts will impact several business units, including logistics, payments, video games, and Amazon Web Services.

Amazon’s corporate workforce numbered around 350,000 in early 2023. It has not provided an updated number since then.

The company’s last significant layoff occurred in 2023 when it cut 27,000 corporate workers in multiple stages. Since then the company has made a series of smaller layoffs across different business units.

Fortune reported this month that Amazon planned to cut up to 15% of its human resources staff as part of a wider layoff.

Amazon has taken a cautious hiring approach with its corporate workforce, following years of huge headcount growth. The company’s corporate headcount tripled between 2017 and 2022, according to The Information.

The reported cuts come as Amazon is investing heavily in artificial intelligence. The company said earlier this year it expects to increase capital expenditures to more than $100 billion in 2025, up from $83 billion in 2024, with a majority going toward building out capacity for AI in AWS.

Amazon CEO Andy Jassy also hinted at potential workforce impact from generative AI earlier this year in a memo to employees that was shared publicly.

“We will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs,” he wrote. “It’s hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.”

Amazon reported 1.54 million total employees as of June 30 — up 3% year-over-year. The majority of the company’s workforce is made up of warehouse workers.

Amazon employs roughly 50,000 corporate and tech workers in buildings across its Seattle headquarters, with another 12,000 in Bellevue.

The company reports its third quarter earnings on Thursday afternoon.

Fellow Seattle-area tech giant Microsoft has laid off more than 15,000 people since May as it too invests in AI and data center capacity. Microsoft has cut more than 3,200 roles in Washington this year.

Last week, The New York Times cited internal Amazon documents and interviews to report that the company plans to automate as much as 75% of its warehouse operations by 2033. According to the report, the robotics team expects automation to “flatten Amazon’s hiring curve over the next 10 years,” allowing it to avoid hiring more than 600,000 workers even as sales continue to grow.

GeekWire reporter Kurt Schlosser contributed to this story.

Pioneer Square Labs has launched more than 40 tech startups and vetted 500-plus ideas since creating its studio a decade ago in Seattle.

Now it’s testing whether its company-building expertise and data on successful startup formulas can be codified into software — with help from the latest AI models.

PSL just unveiled Lev, a new project that aims to be an “AI co-founder” for early stage entrepreneurs.

Developed inside PSL and now rolling out publicly, Lev can evaluate ideas, score their potential, and help founders develop them into companies.

Lev grew out of an internal PSL tool that used PSL’s proprietary rubric to score startup ideas. The studio decided to turn it into a product after outside founders who tested early versions wanted access for themselves.

Here’s how it works:

• Users start by entering an idea (along with any associated information/background) and selecting “venture” or “bootstrap.”
• Lev walks founders through milestones from solution to customer discovery, go-to-market, and product build.
• It can generate “assets” like interview scripts, outreach templates, competitive maps, pricing models, brand palettes, customer personas, landing pages, potential leads, and even product specs.

“We’re mapping a lot of the PSL process into it,” said T.A. McCann, managing director at PSL.

Lev’s structured workflow sets it apart from generic chatbots, said Shilpa Kannan, principal at PSL.

“The sequencing of these components as you go through the process is one of the biggest value-adds,” she said.

Lev joins a growing number of startups leveraging AI to act as an idea validation tool for early-stage founders, though its precise approach makes it stand out.

Upcoming features will add team-building and fundraising modules and let users trigger actions — such as sending emails or buying domains — directly from within the platform.

McCann envisions Lev eventually connecting to tools like Notion and HubSpot to serve as a “command center” for running a company — integrating tools, drafting investor updates, tracking competitors, and suggesting priorities. There are several competitors in this space offering different versions of “AI chief of staff” products.

On a broader level, Lev raises an existential question for PSL: what happens when a startup studio teaches an AI to do the things that make a startup studio valuable?

“In some ways, this is ‘Innovators Dilemma,’ and you have to cannibalize yourself before someone else does it,” McCann said, referencing Clayton Christensen’s concept of technology disruption.

PSL also sees Lev as a potential funnel for entrepreneurs it could work with in the future. And it’s a way to expand the studio’s reach beyond its focus on the Pacific Northwest.

“It’s scaling our knowledge in a way that we wouldn’t be able to do otherwise,” McCann said.

Kannan and Kevin Leneway, principal at PSL, wrote a blog post describing how PSL designed the backbone of Lev and how the firm generated its own startup ideas at higher volumes with lower cost.

“As we see more and more individuals become founders with the support of AI, we are incredibly excited for the potential increase in velocity and successful outcomes from methodologies like ours that focus on upfront ideation and validation,” they wrote.

Kannan told GeekWire that PSL is prioritizing founders’ privacy and intellectual property. “We are making intentional product and technical decisions to ensure Lev is designed from the ground up to safeguard ideas and founder data, including guardrails on data we collect and our team can access,” she said.

For now, PSL is targeting venture-scale founders — people in tech companies or accelerators with ambitions to build fast-growing startups. But McCann believes Lev could eventually empower solo operators running multiple micro-businesses.

Lev is currently free for one idea, $20 per month for up to five ideas, and $100 per month for 10 ideas and advanced features. It’s available on a waitlist basis.

Lev also offers a couple fun tools to help boost its own marketing, including a founder “personality test” and an “idea matcher” that produces startup concepts based on your interests and experience.

— Deb Hall Lefevre, the longtime tech exec who was most recently CTO at Starbucks, announced her retirement on Sunday in a LinkedIn post.

Hall Lefevre resigned from Starbucks last month, according to a Sept. 26 report from Reuters, which cited a memo sent to staff about her departure.

The move came amid layoffs and various tech-related changes at the Seattle coffee giant.

“After an incredible journey leading technology and digital transformation across some of the world’s most iconic brands, including Starbucks, Circle K/Couche Tard and McDonald’s, it’s time to step into retirement,” Hall Lefevre said in her LinkedIn post.

“As I turn the page, I look forward to more time with family, continuing my tech and board work, and cheering on the next generation of leaders shaping the future,” she added.

Hall Lefevre, who was also an executive vice president, joined Starbucks in 2022. She previously spent more than 16 years at McDonald’s, where she was a corporate vice president and CIO, leading the fast food giant’s technology and digital commerce strategy. She was also EVP and CTO at Circle K Stores.

Ningyu Chen, who was senior vice president of global experience technology, is now interim chief technology officer at Starbucks.

Starbucks last month announced plans to lay off around 900 non-retail employees and close underperforming stores mainly in the U.S. and Canada. Starbucks previously cut 1,100 corporate workers in February.

Under the leadership of CEO Brian Niccol, the former Chipotle CEO who joined the company last year, Starbucks is making a bevy of technology tweaks as it tries to curb slumping sales.

— Lindo St. Angel, vice president of hardware for Amazon’s Lab126 devices group, is departing at the end of the month. Reuters first reported the news.

St. Angel joined Lab126 in 2010. The business unit, based in Silicon Valley, launched in 2004 and helped develop Amazon devices such as the Kindle Fire, Fire TV, Amazon Echo, and other hardware.

— Mark Jewett joined New York City health data company Komodo Health as chief marketing officer. Jewett was previously a senior vice president at Informatica and CMO at SmartRecruiters. He also was a SVP and co-interim CMO at Tableau, and spent 15 years at Microsoft in various leadership roles.

Founded in 2014, Komodo Health reached a $3.3 billion valuation in 2021. The company helps healthcare stakeholders integrate data and generate insights related to treatment, research, and more.

— Nancy Mounir joined Oracle Cloud Infrastructure as a vice president leading security programs and platforms.

Mounir previously spent more than 12 years at Microsoft, most recently as a senior director and chief of staff overseeing the company’s Secure Future Initiative.

In a LinkedIn post, Mounir said she is “looking forward to a great journey of learning, innovation and growth with the Security Platform team!”

She added: “Extremely grateful for my time at Microsoft and could not be more proud of what we accomplished together over the years!”

Mounir initially worked at Microsoft from 2012 to 2015 in supply chain, and left to spend a year at Amazon working on advertising and accounting teams. She returned to Microsoft in 2016.

— Priya Vaidyanathan took a new role at Microsoft as director of product and design for Microsoft’s AI skilling platform. Vaidyanathan returned to Microsoft in 2020 after two previous stints and was most recently a group product manager. She previously founded a mealkit startup called SnapCurry and was a senior technical product manager at Amazon.

“This next chapter is about helping people everywhere gain the skills and confidence to grow with AI, creating opportunity, resilience, and impact at every level,” she wrote on LinkedIn.

— Jim Chi was named executive director of Oregon Startup Center, which is going through a relaunch, according to Portland Business Journal. Chi is also president of Oregon Sports Angels and is a longtime product management leader.

“It is here, it is real, it is happening,” said play-by-play announcer Ian Eagle. “The NBA on Prime.”

And with that, Amazon’s foray into live streaming NBA games tipped off.

Amazon marked a major milestone with its growing sports portfolio on Friday, broadcasting its first-ever live NBA game around the world. The matchup — Celtics vs. Knicks — was part of an 11-year deal that gives Amazon exclusive rights to select regular season and playoff games.

We watched the game via Prime Video — accessible with a $139/year Prime subscription — and came away impressed.

The stream ran seamlessly across Fire TV, iPhone, and MacBook. The quality was crisp, load times near-instant, and there wasn’t a hint of lag — at least on a home WiFi connection. Amazon’s 1080p HDR video and 5.1 surround sound were a slam dunk.

The broadcast looked and felt like a traditional national telecast. The graphics mirrored what fans expect from ESPN or TNT, the commentary came from familiar voices — Eagle and Stan Van Gundy — and the pregame show from featured a slick set with former NBA stars at Amazon MGM Studios.

But under the surface, Amazon quietly tested a new frontier: in-stream sports betting.

The most noticeable new feature was the FanDuel integration, Amazon’s latest experiment in blending live sports and interactive technology.

Fans watching on Fire TV could log into their FanDuel accounts through Prime Video to view real-time betting information and track wagers directly within the broadcast.

You can’t make actual bets on Prime Video — not yet, at least— but it marks a subtle yet significant shift in how live sports may evolve on streaming platforms.

And it comes at a fascinating moment: the NBA is dealing with a major betting scandal that made headlines this week and involves the FBI.

I was surprised when NBA Commissioner Adam Silver joined the broadcast for a live interview. Sideline reporter Cassidy Hubbarth opened by asking about the scandal.

Silver said he was “deeply disturbed” upon hearing the news.

“There’s nothing more important to the league and its fans than the integrity of the competition,” he said.

Silver also praised Amazon’s coverage: “I should have started [by saying] how excited we are to be on Amazon,” he said. “I guess I wouldn’t have predicted that my first interview on Amazon would be about sports betting.”

The interview underscored how Amazon’s coverage didn’t shy away from real-time news relevance — adding a traditional journalistic layer within a tech-powered broadcast.

It was also a surreal moment: the NBA’s top official discussing a sports betting scandal during the league’s debut on a platform now integrating betting tools into its stream.

Amazon has other new tech-fueled features including advanced NBA stats powered by Amazon Web Services — but I didn’t notice that during Friday’s broadcast.

One of the only stumbles for me came on the Fire TV user experience, which feels clunky compared to mobile or desktop. Navigation wasn’t intuitive, and the remote’s button mapping made simple actions harder than expected.

But overall, the whole experience felt less like a tech demo and more like a finished product.

Amazon’s sports strategy is crystalizing: use live sports to drive Prime signups and boost engagement across its ecosystem. The broadcast was promoted on Amazon’s homepage and apps. Live sports also helps fuel Amazon’s growing advertising business.

Bloomberg reported that Amazon is paying $1.8 billion annually for the NBA rights.

As more people cut the cord, sports leagues are increasingly partnering with tech companies as their existing deals with traditional cable providers expire. Companies like Amazon, Apple, and Netflix are hungry for valuable content such as live sports to draw more subscribers to their respective platforms.

Amazon also aired the Timberwolves vs. Lakers game on Friday evening. It will stream 66 regular season games this year, along with some playoff games.

The company also separate deals to air the NFL’s Thursday Night Football, WNBA, and Premier League, among other sports-related programming on its Prime Video platform.

The NBA debut on Friday was a reminder of Amazon’s approach to live sports: combine the reliability of broadcast TV with subtle tech layers — such as betting, data, and e-commerce — built on its AWS cloud infrastructure and Prime membership model.

The prime crew nails it again 👏

More of this and fewer hot takes! https://t.co/G3IN2BOyFO pic.twitter.com/swHUtlVXXN

— Oh No He Didn't (@ohnohedidnt24) October 25, 2025

Alaska Airlines already tried to shore up its IT infrastructure after an outage in July forced the Seattle-based company to ground flights across the country.

Apparently, it wasn’t enough.

Alaska was hit with another major outage on Thursday, leading to a ground stop that lasted eight hours and resulted in more than 400 flights canceled across Alaska Airlines and its subsidiary Horizon Air.

In a new update Friday afternoon, the company said more than 49,000 passengers had their travel plans disrupted.

The outage was severe enough to postpone the company’s scheduled quarterly earnings call Friday. Shares were down more than 6%.

Alaska said it was still working to normalize operations.

The company has blamed the outage on a failure at its primary data center. It was not due to a cybersecurity incident.

“Following a similar disruption earlier this year, we took action to harden our systems, but this failure underscores the work that remains to be done to ensure system stability,” the company said in its latest update. “We are immediately bringing in outside technical experts to diagnose our entire IT infrastructure to ensure we are as resilient as we need to be. ”

It added: “The reliability of our technology is fundamental to our ability to serve guests and get them to where they need to be.”

Alaska said its July outage was caused by a failure of a “critical piece of hardware” at its data centers.

The airline operates a hybrid infrastructure, blending its own data centers with third-party cloud platforms, according to an interview last year with Vikram Baskaran, Alaska’s vice president of IT.

Alaska began migrating workloads to Microsoft Azure around 2015 and continues to maintain its own data centers for critical workloads, according to the interview.

The company last year partnered with Google Cloud on a generative AI-powered search experience.

The impact of this week’s outage was evident at Sea-Tac Airport on Thursday evening, where long lines wrapped around the concourse and a maze of suitcases piled up in the baggage claim area.

Alaska said Friday it does not have an estimate of the financial impact of the outage. The company’s Hawaiian Airlines subsidiary was not affected.

Alaska said the July outage was expected to reduce earnings by about $0.10 per share, or roughly $12 million.

The company on Thursday reported third quarter revenue of $3.8 billion, up 1.4% year-over-year, while profit dropped 69% to $123 million.

Follow-up: Alaska Airlines will ‘diagnose our entire IT infrastructure’ after latest outage disrupts 49,000 passengers

Alaska Airlines is still working to restore operations following a major outage that forced the Seattle-based company to cancel more than 360 flights on Alaska and its subsidiary Horizon Air.

The outage began Thursday around 3:30 p.m. PT. Alaska grounded planes across the U.S. as it addressed what it described as a “significant IT outage.”

In a statement, Alaska said a “failure occurred at our primary data center.” The outage was not a cybersecurity incident, according to the company.

“The IT outage has impacted several of our key systems that enable us to run various operations, necessitating the implementation of the ground stop to keep our aircraft in position,” Alaska said. “The safety of our flights was never compromised.”

The ground stop was lifted at 11:30 p.m. PT Thursday, but the company is still actively addressing operational impacts that resulted from the disruption.

The company canceled its planned third quarter earnings call on Friday. “We do not yet have an estimate of the financial impact of the operational disruption on our fourth quarter results,” Alaska said in a regulatory filing. The company reported revenue of $3.8 billion, up 1.4% year-over-year, while profit dropped 69% to $123 million.

The impact of the outage was evident at Sea-Tac Airport on Thursday evening, where long lines wrapped around the concourse and a maze of suitcases piled up in the baggage claim area.

The company’s Hawaiian Airlines subsidiary was not affected.

Alaska encouraged customers to check their flight status before heading to the airport, and flagged its flexible travel policy.

It’s Alaska’s second outage in three months. The Seattle-based airline grounded flights after an IT outage in July that lasted about three hours.

When Tim Chen tried to break into venture capital six years ago, multiple firms in Seattle turned him down. “Nobody wanted to hire me,” he recalled in an interview with GeekWire. “I was too technical, they said. Too nerdy.”

Chen, a University of Washington graduate and infrastructure engineer who had just sold a startup, decided to launch his own firm.

Six years later, Chen’s investors — known as limited partners, or LPs — line up to give him money before he even opens a pitch deck.

Chen recently raised $41 million for a fourth fund at Essence VC, his venture firm that backs infrastructure startups. His LPs include institutional investors such as Andreessen Horowitz’s Martin Casado and Cendana Capital’s Michael Kim.

TechCrunch described Chen as “one of the most sought-after solo investors,” highlighting how investors preempted the latest fund.

“I had no deck, no memo — I hadn’t even started raising,” Chen told GeekWire. “The LPs just all came in.”

Chen used AngelList to raise $1 million for his first fund in 2019, focusing on developer tools and infrastructure — categories he knew inside out. The experiment quickly snowballed: he raised $5 million for Fund II and $27 million for Fund III.

A dozen companies from the Essence portfolio have been acquired, including Tabular, a data management startup that sold to Databricks last year for a reported $2.2 billion.

What started as rejection has become a calling for Chen — and an unconventional venture capital success story.

After studying computer science at the UW, Chen worked at Microsoft and VMware, helped launch open-source cloud startup Mesosphere, and later founded Hyperpilot, an “AIOps” company acquired by Cloudera.

Chen’s experience as a software engineer and operator has become his edge in VC — especially amid the AI boom. He’s able to make faster decisions and gain respect from founders.

“Tim asked the hardest, most interesting questions about how we were going to build what we said we were going to build,” said Jordan Tigani, CEO of Seattle startup MotherDuck. “From a founder perspective, this let me trust that he actually believed in what we were doing and was coming to his decisions on his own.”

Seattle entrepreneur Patrick Thompson raised capital from Chen twice — with his previous startup Iteratively, which was acquired, and his current company Clarify. “He’s one of the most technically-minded people, but also super humble and easy to work with,” Thompson said.

The combination of engineering depth and empathy has helped Chen win competitive early-stage deals. He’s built a niche around helping technical founders translate research and code into products and go-to-market strategies.

“I’m looking for people that have a deep enough background, with high intensity, and huge flexibility on learning,” he said.

Essence’s portfolio spans across the U.S. and beyond. LPs ask Chen why he hasn’t moved to the Bay Area yet.

Chen is staying in Seattle, where he’s lived since high school. He believes Seattle’s tech scene is under-networked but brimming with talent.

“There’s so much great engineering talent with great iconic companies here,” he said.

Essence plans to make around 40 investments out of its fourth fund. Seattle is certainly on Chen’s radar.

“Of course,” he said. “I’m meeting people here, like UW PhDs. I like technical people. The nerdier, the geekier, the better.”

Updated at 8:40 p.m. Pacific.

Alaska Airlines said it’s recovering from an IT outage and “actively restoring operations” as of 7 p.m. Thursday after grounding flights across the U.S. for about three hours.

In a statement sent to GeekWire, Alaska said the outage began around 3:30 p.m. PT with a failure at the company’s primary data center.

“The IT outage has impacted several of our key systems that enable us to run various operations, necessitating the implementation of the ground stop to keep our aircraft in position,” the company said. “The safety of our flights was never compromised.”

The outage was not a cybersecurity event or related to other events, according to Alaska.

Flights are resuming but passengers at some airports are facing long delays as they await inbound planes.

During the outage, passengers on Reddit reported that some planes were sitting on the tarmac or de-boarding. Customers also reported issues with the company’s app and website.

It was Alaska’s second outage in three months. The Seattle-based airline grounded flights after an outage in July that lasted about three hours.

Alaska Airlines is experiencing an IT outage affecting operations. A temporary ground stop is in place. We apologize for the inconvenience. If you're scheduled to fly tonight, please check your flight status before heading to the airport.

— Alaska Airlines News (@AlaskaAirNews) October 23, 2025

100 fewer Alaska Airlines aircraft in the air now compared to last week as the airline is experiencing an IT outage this evening. Some flights are now departing, but a delays will be felt for some time to come. pic.twitter.com/zIkJTTETiz

— Flightradar24 (@flightradar24) October 24, 2025

Hanging out with my Alaska homies on the tarmac at SEATAC
byu/DripIntravenous inAlaskaAirlines

Seattle Mayor Bruce Harrell has a message for his city’s tech giants: it’s time to reinvest in the community.

Harrell, speaking at an event Wednesday hosted by the Fremont Chamber of Commerce, said Seattle’s large companies have a “moral obligation to give back.”

The mayor specifically called out Microsoft and Amazon, citing their annual profits. “Microsoft … they made $88 billion last year … they have an obligation to give back to society, as does Amazon,” he said.

Harrell also described Seattle as a “city of innovation,” and one that has become a “great launching pad and fertile grounds for large companies.”

“That’s a good thing,” he said. “That’s not a bad thing.”

His comments reflect a delicate balance faced by Harrell and other city leaders — ensuring that Seattle’s global tech corporations continue to bolster the economy and tax base, while addressing the ripple effects on housing, transportation, and communities.

Harrell has delivered a similar message since taking office in 2022.

“What I’ve tried to do as mayor is to say, without ambiguity, that we value their jobs,” he said of Amazon, Seattle’s largest employer, in an interview with GeekWire earlier this year. “We also believe in a culture of accountability.”

During an appearance at the GeekWire Summit in 2022, Harrell urged the business and tech industry to get more involved in civic life to help make improvements in the city.

“There’s just plenty of opportunities for you all to engage,” he said, “and I’m just a call away to facilitate that engagement.”

Harrell, a former attorney in the telecom industry, is seeking re-election next month. He’s facing off against Katie Wilson, a progressive community organizer who won nearly 51% of the vote in the August primary.

The race is drawing national attention, in part due to the contrasting profiles and campaigns between the incumbent and challenger.

Wilson was inspired to run after Seattle voters earlier this year approved a measure creating a publicly funded social housing developer, financed by a 5% tax on salaries above $1 million paid to employees working in the city.

Harrell supported an alternative funding mechanism for social housing in Seattle. The proposed ordinance received financial support from Amazon and Microsoft.

The debate over who should pay for city services — and how much — underscores a broader tension between Seattle’s progressive tax ambitions and its reliance on the tech industry’s prosperity.

Harrell briefly spoke about taxes during Wednesday’s event, noting how the city “lost 10,000 jobs from Amazon” following years of friction over tax policy in Seattle. “That’s not a sustainable strategy, just to tax people,” he said.

However, Harrell earlier this year supported a proposal that would shield smaller companies from paying Seattle’s business & occupation tax — while increasing rates for larger companies.

Harrell was city council president in 2018 when lawmakers approved — and then repealed — a controversial per-employee “head tax” on big businesses. The council in 2020 later passed the “JumpStart” payroll tax, which Wilson helped craft.

Speaking to GeekWire last month, Wilson — whose platform is focused on raising more revenue “from the wealthiest corporations” — said she aims to have a working relationship with Amazon and other tech companies, calling them “very important players in our city and our economy.”

While tech dominates the Seattle economy, Wilson is interested in diversifying that focus. In a recent post on Reddit, she cautioned that a heavy reliance on the tech sector could pose problems for Seattle down the road.

“We’ve really been blithely riding the tech wave for the past 15 years and I don’t think we can just assume that will continue,” she wrote.

At the event Wednesday, Harrell also discussed public safety and the city’s new high-tech operations center designed to help officers fight crime in real time.

The Real Time Crime Center (RTCC) pulls live footage and data from surveillance cameras and other sources into a centralized command room staffed by analysts up to 20 hours a day.

Critics, including Wilson, have raised concerns about the federal government using surveillance footage to target immigrants.

Seattle Police Department Captain James Britt said earlier this year that data requests from outside agencies — including federal law enforcement — are screened and must comply with state and local laws. “We control where all of our data goes,” Britt said at a press event in July touting the RTCC.

Harrell reiterated the point on Wednesday, saying that third parties cannot obtain footage. He also noted other cities that have similar systems in place.

“We have actually caught criminals because of the technology,” he said.

Harrell last month announced a “responsible AI plan” that provides guidelines for Seattle’s use of artificial intelligence and its support of the AI tech sector as an economic driver.

Hyphen AI, a new Seattle-based startup using generative AI to help developers deploy cloud applications, raised $5 million in a seed round led by Unlock Venture Partners.

The company’s product, Hyphen Deploy, aims to make cloud infrastructure setup as simple as describing what an app should do.

The product automates complex DevOps processes — replacing YAML files, Dockerfiles, and Terraform modules with natural language prompts and business rules. Developers can describe service goals such as latency, scale, or compliance, and the platform automatically generates production-ready cloud infrastructure across providers such as AWS, Google Cloud, Azure, and Cloudflare.

“Today infrastructure automation typically takes weeks to setup and configure and then monthly maintenance on those configurations — Deploy reduces it to minutes,” Jared Wray, CEO and founder at Hyphen AI, said in a statement.

Wray previously founded Tier 3, a Seattle-area enterprise cloud startup acquired by CenturyLink (now Lumen Technologies) in 2013. He spent two years as an exec at CenturyLink and was later CTO at streaming company iStreamPlanet and clean tech startup Palmetto.

Hyphen joins a growing number of startups using generative AI to automate infrastructure work, including fellow Seattle startup Pulumi.

Unlock Ventures partner Andy Liu, who is based in Seattle, said the market “desperately needs” a “truly developer-first operations platform.”

“Deploy returns software development to the promise of developers leading the way with no infrastructure overhead, just focus on code,” Liu said in a statement.

Wray declined to disclose the company’s revenue metrics. He said customers have been using the platform for the past five months. Hyphen employs 10 people, including Jim Newkirk, who is serving as a fractional COO and was also an exec at CenturyLink and Tier3.

Seattle-based venture capital firm Ascend also participated in the seed round.

A new Seattle startup is betting that artificial intelligence can take marketing off the plate of small business owners.

Omada.ai, founded earlier this year by longtime tech entrepreneur Pete Christothoulou, officially launched Tuesday with what it describes as an “AI marketing team” designed to handle the day-to-day digital marketing tasks for small and midsize business owners.

Backed by Crosslink Capital, HubSpot Ventures, and Seattle-based firm Ascend, the startup says its platform can plan, create, and optimize marketing campaigns automatically for less than $9 per day.

Instead of developing a single marketing “copilot” or dashboard, Omada’s approach is a set of coordinated AI agents — a marketing assistant, social media manager, designer, video producer, and more — that collaborate like a virtual team. Users interact through a simple chat interface, and the system handles tasks such as posting content, running ads, responding to customers, and tracking performance.

“Their agent-based architecture delivers a truly autonomous and proactive system that gives small business owners the access to capabilities and marketing expertise they’ve never had access to before,” Adam Coccari, managing director at HubSpot Ventures, said in a statement.

Omada’s pitch is that it acts less like another app and more like a full-service team — a “do-it-for-me” model rather than “do-it-yourself.” Its agents are built on proprietary infrastructure that coordinates specialized AI models for language, vision, and audio tasks. The company says the system learns each business’s tone and goals over time, continuously optimizing campaigns.

Omada enters an increasingly competitive space. A growing number of startups use generative AI to help businesses create content and automate tasks — including Seattle-area companies Gradial, Adora, and Forum3. Larger companies such as HubSpot, Canva, and Adobe have also embedded AI marketing tools into their small business offerings.

Christothoulou co-founded Omada with Siva Muthukumarasamy, a longtime engineering leader who was CTO at Peel Technologies, as well as Andrew Miller, a veteran marketing exec who worked at Xembly as head of user acquisition.

Omada marks Christothoulou’s latest foray into applying automation and data intelligence to the marketing world. He previously co-founded and ran Marchex, a Seattle-based advertising analytics company that went public in 2004 and helped pioneer digital call tracking for marketers.

Christothoulou served as CEO at Marchex until 2016 and later launched Xembly, a Seattle startup that developed an “AI chief of staff” to automate productivity tasks. The company shut down its consumer service last year.

Amazon’s e-commerce customers are experiencing unusual delivery delays following the Amazon Web Services outage on Monday — suggesting that the cloud glitch has impacted the company’s own operations more than previously reported.

Customers posting on Reddit and X reported Amazon orders that were scheduled for Monday delivery but did not arrive. Some of the comments:

• “I received a delay email on everything due today. Coming tomorrow and I’m fine with that.”
• “I have 4 items that are suppose to be delivered today as well and they haven’t even left the facility. So I’m sure it’s the outage.”
• “My amazon fresh order was cancelled at 5:15PM.”

Amazon workers posting on the “r/AmazonFC” Reddit community cited downtime at fulfillment centers.

• “Today was the first day I’ve experienced an entire day of downtime, and not as a shutdown for maintenance. Very odd feeling to maintain a constant state of readiness for 10 hours in case the system comes back at any moment.”

We reached out to Amazon for details about delayed deliveries.

Amazon’s package fulfillment systems run atop AWS infrastructure — so disruptions in key AWS services can ripple directly into its retail and logistics network.

Amazon’s logistics arm processes about 17.2 million delivery orders per day, according to Capital One.

The fallout from delayed deliveries could lead to increased costs due to potential refund obligations and additional labor needs.

The outage started shortly after midnight Monday and lasted for about three hours, but the aftershock effects were felt by Amazon’s cloud customers for much of the day. The company blamed a DNS resolution issue with its DynamoDB service in US-EAST-1 region, it oldest and largest digital hub. Major outages originating from this same region also caused widespread disruptions in 2017, 2021, and 2023.

The outage impacted everything from sites including Facebook, Coinbase, and Ticketmaster, to check-in kiosks at LaGuardia Airport. Amazon’s own retail site, its Prime Video streaming service, and its Ring subsidiary were also affected.

Despite the major outage, Amazon’s stock was up Monday and in early Tuesday trading.

Veeam Software, the data backup and recovery company that recently moved its headquarters to the Seattle area, announced plans to acquire Securiti AI for $1.725 billion.

Securiti AI, based in San Jose, Calif., helps enterprises manage data security posture, privacy, and compliance across cloud and software platforms. The deal aims to integrate Securiti’s Data Security Posture Management (DSPM) and “AI trust” technologies with Veeam’s core data resilience tools, giving companies a single platform to manage, secure, and recover their data while safely deploying artificial intelligence systems.

“We’ve entered a new era for data. It’s no longer about just protecting data from cyber threats and unforeseen disasters; it’s also about identifying all your data, ensuring it’s governed and trusted to power AI transparently,” Veeam CEO Anand Eswaran said in a statement.

Rehan Jalil, Securiti’s CEO and a cybersecurity entrepreneur, will join Veeam as president of security and AI once the deal closes, expected in the fourth quarter.

Securiti, founded in 2019, raised a $75 million Series C round in 2022.

Veeam, which reached a $15 billion valuation earlier this year, relocated its headquarters from Columbus, Ohio, to the Seattle area in 2024, citing the region’s deep technical talent pool. The company employs about 6,000 people globally and protects data for more than 550,000 customers, including two-thirds of the Global 2000.

Veeam moved its headquarters from Switzerland to the U.S. following its March 2020 acquisition by private equity firm Insight Partners — a deal that valued the company at $5 billion at the time.

Veeam CEO Anand Eswaran, who joined the company in December 2021, previously worked in the Seattle area as the corporate vice president of Microsoft Enterprise. He was most recently president at RingCentral.

The effects of the massive AWS outage reached the sports world on Monday.

Ticketmaster was dealing with ticket management issues as a result of the outage, according to messages shared by several sports teams hosting games on Monday, including the Toronto Blue Jays and Seattle Seahawks.

The Blue Jays, facing off against the Seattle Mariners in a Game 7 MLB playoff bout at Rogers Centre in Toronto, posted a statement earlier Monday about the outage and advised fans to “hold off on managing your tickets as we work through this.”

A few hours later, the team said ticket management was returning to normal.

>World Series appearance on the line
>AWS outage sends Ticketmaster down
>Blue Jays fans can't access Game 7 tickets
>Blue Jays opponent…Seattle
>Amazon headquarters…Seattle https://t.co/OYjjDj5cdf pic.twitter.com/rbNnwKYegG

— Morning Brew ☕️ (@MorningBrew) October 20, 2025

The Seahawks, which are hosting the Houston Texans for Monday Night Football in Seattle, issued a statement about the outage “that may impact access to Ticketmaster, Seahawks Account Manager, and the Seahawks Mobile App.”

The Detroit Lions, hosting their own Monday Night Football game, also had ticketing impacted.

The outage effects went beyond just ticketing. The Premier League said its VAR tech system, used to determine offside calls in soccer, would not be available for Monday’s match between West Ham and Brentford.

Amazon’s outage began shortly after midnight Pacific in Amazon’s Northern Virginia (US-EAST-1) region, which is AWS’s oldest and largest cloud region, a popular nerve center for online services.

In an initial update, AWS said the outage was related to a DNS resolution issue with its DynamoDB product, meaning the internet’s phone book failed to find the correct address for a database service used by thousands of apps to store and find data.

Amazon later said the root cause of the outage was an “underlying internal subsystem responsible for monitoring the health of our network load balancers.”

By 3 p.m. PT, the company said all AWS services had returned to normal operations.

Major sites and services including Facebook, Snapchat, Coinbase and Amazon itself were impacted — reviving concerns about the internet’s heavy reliance on the cloud giant.

The outage suggests that many sites have not adequately implemented the redundancy needed to quickly fall back to other regions or cloud providers in the event of AWS outages.

Previously:

• AWS outage was not due to a cyberattack — but shows potential for ‘far worse’ damage
• AWS outage hits major apps and services, resurfacing old questions about cloud redundancy