As Mediterranean tourism continues to thrive in 2025, French Riviera, Mykonos, Santorini, and Tivat are seeing significant increases in visitors, thanks to a rise in private jet bookings. Travelers looking for exclusive experiences have made these destinations the top choice for their summer getaways. According to AXIS Aviation, a leading European charter company, the summer months of June through September saw an uptick in demand for these high-end locales, signaling a promising future for Mediterranean tourism.
The French Riviera, long a favorite of the rich and famous, has once again proven to be a major draw. Known for its glamorous Nice, Toulon-Hyères, and Saint-Tropez, the region attracts those seeking luxury, culture, and history. Despite challenges such as new taxes, the region’s appeal remains intact. The French Riviera has earned its reputation as an ultimate hotspot, offering stunning views of the Mediterranean Sea, exclusive shopping, and world-class culinary experiences. This influx of high-end travelers reinforces its position as a key player in the luxury tourism sector.
Further east, Mykonos and Santorini continue to dominate the Greek Islands tourism scene. With their iconic white-washed buildings, blue waters, and rich cultural heritage, these islands never lose their charm. Mykonos, famous for its vibrant nightlife, draws party-goers and those seeking an energetic holiday. Santorini, on the other hand, attracts those looking for more peaceful, romantic getaways, with its breathtaking sunsets and quiet charm. The demand for private jets to these two destinations has surged, underscoring their strong hold on the luxury tourism market. The ability to bypass crowded airports and enjoy a seamless travel experience further elevates the allure of these idyllic islands.
On the Adriatic coast, Tivat, Montenegro’s burgeoning tourism gem, has also seen a rise in visitors. With its pristine beaches and growing infrastructure, Tivat is gaining recognition as an up-and-coming destination for travelers looking for less crowded alternatives to the more traditional Mediterranean spots. Located in the stunning Bay of Kotor, Tivat combines natural beauty with historical significance, making it an increasingly popular choice among private jet passengers. This rise in demand is helping boost Tivat’s tourism and position it as a luxury destination in its own right.
The AXIS Aviation report highlights a growing trend towards one-way charter bookings, especially for transatlantic flights to destinations like New York, Miami, and the Bahamas. The flexibility these options offer travelers shows a shift in the way people approach luxury vacations. Instead of round-trip travel, people are increasingly looking for bespoke travel experiences that can be tailored to their personal preferences. This trend is not only reshaping the aviation industry but also driving growth in the tourism sector as destinations like French Riviera, Mykonos, Santorini, and Tivat cater to these needs.
Private jet passengers have shown a clear preference for long-range jets such as the Gulfstream G650 and Gulfstream G550. These jets offer the comfort and convenience required for long flights to far-flung locations. As a result, high-net-worth individuals are more inclined to book trips to destinations that provide a high level of service, beauty, and exclusivity. This directly benefits Mediterranean tourism, as these travelers tend to spend significantly more on accommodations, dining, and local experiences.
Despite the global challenges posed by political and economic factors, charter demand for these Mediterranean destinations remains strong. The growing trend of customized, high-end travel experiences shows no sign of slowing down. People are prioritizing unique and memorable vacations, leading to an economic boost for the tourism sector. Both well-established destinations like the French Riviera and newer entrants like Tivat are benefiting from this shift in traveler behavior.
Looking ahead, the future of Mediterranean tourism appears bright, with Mykonos, Santorini, Tivat, and the French Riviera continuing to draw attention from affluent travelers around the world. As private jet traffic remains on the rise, these locations are well-positioned to maintain their status as key hubs for luxury travel. The rise in tourism brought about by the surge in private jet bookings shows just how influential this segment of the travel industry is in shaping the future of Mediterranean tourism.
The Mediterranean’s allure remains as strong as ever, and destinations like French Riviera, Mykonos, Santorini, and Tivat are reaping the benefits of this new era in luxury tourism. As more travelers seek exclusive, customized experiences, these spots will continue to be top choices for those looking to enjoy the best the Mediterranean has to offer. The ongoing growth in private aviation and tourism highlights the importance of offering not just a destination, but a truly unforgettable experience.
China, Japan, and the U.S. are set to play a pivotal role in boosting South Korea’s tourism as the Korea Tourism Organization (KTO) partners with Amorepacific in a groundbreaking K-Beauty travel campaign. This innovative collaboration merges the global appeal of Korean beauty with travel, creating an exciting opportunity for tourists from these major markets to explore South Korea like never before. With increasing interest in Korean culture, K-pop, and K-beauty, the campaign promises to drive a surge in visitors, especially from China, Japan, and the U.S., who are already top contributors to South Korea’s thriving tourism sector. Through this partnership, South Korea is poised to offer an unparalleled travel experience, combining beauty, wellness, and culture, making it an unmissable destination for travelers worldwide.
China, Japan, and the U.S. Set to Boost South Korea’s Tourism as KTO Partners with Amorepacific in Groundbreaking K-Beauty Travel Campaign
South Korea is experiencing a promising increase in tourism as the Korea Tourism Organization (KTO) joins Amorepacific, the largest Korean cosmetic company, to integrate the K-Beauty and K-Beauty travel industries. KTO Amorepacific’s first cross-industry campaign will target South Korea’s largest tourism markets: China, Japan, and the U.S. This campaign will elevate the travel experience to include beauty and wellness, while the South Korea tourism sector will continue to rally integrated culture tourism wheels.
China’s Influence on South Korea’s Tourism Growth
China is still one of the largest source markets for Korea’s tourism. Diplomatically induced travel triggers have provided a correction in the recent tourism to Korea by Chinese passport holders. More than 500.000 Chinese passport holders entered Korea in September 2025, a 16.4% increase on the year. This is no doubt driven by the Korean Wave of ‘Hallyu’ and K-Beauty.
The KTO-Amorepacific campaign highlights this interest by inviting travelers to come to South Korea not only to visit its historical landmarks, but its beauty and wellness offerings as well. This partnership is likely to increase the demand for flights from China to South Korea, allowing travelers to visit the country’s picturesque landscapes and urban centers, and enjoy its Korean skincare products and other beauty products.
Japan is still an important contributor to the tourism growth South Korea is experiencing. In the first five months of 2023, over 11 million passengers traveled between the two countries. Given the geographical, historical, and cultural proximity between the two countries, there is a constant flow of Japanese tourists. Growing demand for K-beauty products in Japan is also helping to drive this tourism growth.
With the collaboration of KTO and Amorepacific, Japanese clientele will enjoy tourism packages that integrate cultural tourism with beauty and wellness treatments. Japanese carriers, such as ANA and Japan Airlines, increasingly expanding their flights to South Korea, with direct routes from Tokyo and Osaka to Seoul. K-beauty tourism boom will probably provide better and more frequent flights to Japanese clientele wanting beauty treatments as well as other adventures.
With South Korea’s unique fusion of modern and traditional, the United States constitutes a growing market for South Korean tourism, with many visitors drawn to K-beauty, K-dramas and K-pop. According to the Korea Tourism Organization, over a million Americans visited South Korea during the year 2024, with many of those visitors travelling to South Korea to experience the beauty and cultural tourism dynamic firsthand.
The Amorepacific and KTO collaboration welcomes the combination of beauty and wellness tourism and cultural experience to be offered to American travelers. Airlines such as Delta and Korean Air are strengthening their connections with South Korea and now provide direct flights from important centers, including New York, Los Angeles, and San Francisco. With affordable tickets and more traveling possibilities, American tourists can now more conveniently enjoy South Korea’s beauty and cultural riches.
The KTO-Amorepacific Campaign and its Benefits to the Hospitality Industry
The Amorepacific and KTO collaboration will also benefit the hospitality industry, as international tourists start to visit South Korea. Hotels, resorts, and South Korean spas will increase their reservations, especially in Seoul, Jeju, and Busan. Tourists will be able to enjoy the South Korean hospitality industry, which integrates South Korean boutique hotels and luxury chains such as the Four Seasons. Tourists will appreciate the combination of cultural immersion with their beauty treatments.
An example of this would be The Shilla Seoul and Grand Hyatt Seoul which offer special K-beauty packages with exclusive treatments using Amorepacific products. This gives clients an opportunity to relax and engage with K-beauty routines, which is a big attractor to international clientele.
Wellness tourism is more popular now, and South Korean hotels will be expected to expand these offerings with more yoga retreats, skincare workshops, and experiences with Korean traditional medicine. This will provide tourists with South Korea’s revitalizing cultural heritage.
South Korea’s Tourism Growth from the Airline Industry
Korean Air and Asiana Airlines, which provide direct flights to several international cities, are the main two players in South Korea’s airline industry. They are also expanding their services to meet the demand from tourists coming to South Korea for K-beauty products. This is helping to further increase South Korea’s tourism growth.
Travel to South Korea is expected to become more convenient with more direct flights being added from China, Japan, and the U.S. Joint cooperation between airlines and travel agencies is expected to improve the pricing of travel. Korean Air, for example, is adding flights from San Francisco and New York to Seoul to cater to more American tourists. The airline is also providing integrated experiences for tourists, offering packages that include guided tours to popular Korean beauty spots.
More international visitors coming to South Korea for K-beauty will likely entice other regional airlines, including ANA, Asiana Airlines, and Peach Aviation, to also add flights to South Korea. This will, in turn, encourage the growth of tourism and the economy of the various regions of South Korea.
Flight Information and Recommendations for Tourists
More airlines are offering direct flights to South Korea. Here are the most important travel details for prospective tourists.
Flights from China: China Eastern and Air China provide every day direct flights from Beijing, Shanghai, and Guangzhou to Seoul’s Incheon International Airport. The flights are only 3.5 to 4 hours and therefore, Chinese tourists will find this direct flights easy and fast.
Flights from Japan: Japan Airlines (JAL) and ANA provide numerous direct flights to Seoul from Tokyo, Osaka, and Fukuoka. With flights lasting about 2.5 hours, this option is very convenient for Japanese tourists interested in brief vacations in South Korea.
Flights from the United States: Major U.S. airlines, including Delta, United, and American Airlines, in addition to Korean Air, provide direct flights from New York, Los Angeles, and San Francisco. The flight duration from New York to Seoul is about 14 hours. Flights from Los Angeles are slightly shorter, lasting around 11 hours.
Travel Pointers for Tourists in South Korea:
Optimal Visiting Period: Spring (April to May) and autumn (September to November) offer mild weather and the country’s natural beauty is at its peak. This is the ideal time to satisfy your travel needs in South Korea.
Travel Currency: South Korea operates on the South Korean Won (KRW). Even though most places accept credit cards, especially in South Korea bigger Won bills, smaller town areas, and local market places offer better valuation in cash, plan for local travel in cash.
Transport System: Without doubt, South Korea has one of the best transport systems in the word. The price of the advanced transport system is subsidised by the transport cards (buses and subway). Even for tourists, the T-money card is a must, it offers discounts on transport and is accepted for purchase at most convenience shops.
Communication: Korean is the official language. However, in tourist areas like Seoul and Busan, English is usually understood. Having some Korean phrase book, or a cell phone translator app, is a great way to offer some respect in Korean and offer a great travel experience for yourself.
Cultural Behavior: With the mosaic of cultures, South Korea Kohwun is for. South Korean cultures Kohwun and traditions of the rome and as in the South Korean mosaic cultures. In the South Korean mosaic, Korea has traditions of the rome and.6. Wellness and Beauty: South Korea is well-known for its wellness and spa services. Hotels and spas provide and K-beauty packages and offer visitors the opportunity to experience and participate in Korean beauty routines. This is a trip must-do.
Local Cuisine: You can’t visit South Korea and not try the bulgogi, kimchi and bibimbap. All Korean dishes are worth trying. Street food is a very big aspect of the food culture, and so local markets should be your target for great treats.
China, Japan, and the U.S. are set to drive a significant tourism surge to South Korea as the KTO partners with Amorepacific in a pioneering K-Beauty travel campaign. This collaboration merges the allure of Korean beauty with the country’s rich cultural and scenic offerings, enticing global travelers.
The Future of South Korea’s Tourism
Cooperation between the KTO and Amorepacific is first establishing K-beauty and gradually enhancing its tourism possibilities. K-beauty and culture paired with South Korean hospitality will be available to tourists coming from China, Japan, and the U.S. South Korea is preparing for a boost in its tourism industry with new airline routes, marketing strategies, and hospitality innovations. The blend of modern beauty, ancient beauty, and beauty treatments will provide tourists with the experience of a lifetime.
K-beauty tourism is just one of the many wonders South Korea has to offer.
Villa Le Blanc Gran Meliá Menorca, Nido Corfu, and Elounda Peninsula Lead the Way as Luxury Hotels Drive Tourism Growth in Spain, Greece, and France with Qatar Airways and Emirates. Spain, Greece, and France are experiencing a renaissance in luxury tourism, driven by the emergence of high-end hotels like Villa Le Blanc Gran Meliá in Menorca, Nido by Mar-Bella Collection in Corfu, and Elounda Peninsula in Crete. These establishments are redefining the travel experience, offering unparalleled comfort, sustainability, and cultural immersion. Their rise is complemented by strategic airline expansions from Qatar Airways and Emirates, enhancing connectivity and attracting a global clientele. This synergy between luxury hospitality and aviation is not only elevating the travel experience but also significantly boosting the tourism sectors of these countries.
Luxury Hotels Driving Tourism Growth In Spain, Greece, and France: A Travel Guide
Luxury tourism is in a growth phase, with an increase in travelers looking for exclusive experiences. Menorca, Corfu, and Crete are among the top destinations and are seeing this growth due to the new luxury hotels being built, which is a response to the new demand. Tourists are also finding these destinations easier to access due to enhanced air travel provided by Qatar Airways and Emirates. In this article, we discuss the top hotels in each destination, explain how airlines are driving tourism growth and provide some travel tips for tourists.
Villa Le Blanc Gran Melia Menorca: A Luxury Escape to the Coast of Spain
Menorca is the quieter of the Balearic Islands, but with its combination of unspoiled countryside, beautiful beaches, and rich history, it has attracted a large increase in international tourists. Villa Le Blanc Gran Melia Menorca is a perfect example of the luxury and elegance Spain has to offer. It is located on the southern coast, and for those looking to experience the Mediterranean, it is a great hotel.
Distinctive Characteristics of Gran Meliá Menorca Villa Le Blanc
Villa Le Blanc Gran Meliá Menorca provides 159 rooms and suites, of which some include private pools, and each boasts magnificent vistas of the ocean. The Mediterranean Hotel, which embodies the island’s heart, seamlessly blends innovative architecture with Spanish traditional elegance. World-class services, such as a spa, a restaurant, and a pool overlooking the sea, are available.
Villa le Blanc provides clients with genuine regional activities, such as a Menorcean llaut boat classic sail and a Menorcan wine-tasting event featuring premier Menorcan wines, including Binifadet. The island art gallery, Illa del Rei, is obligatory for those who appreciate culture. This hotel incorporates luxury with environmental responsibility, thus eco-conscious travelers searching for paradise will love this hotel.
Flight Information for Menorca
Menorca is located conveniently for flights from all the major European airports. Qatar Airways and Emirates provide smooth connections to Menorca from London on easyJet and British Airways for approximately two hours. From the USA, flights connect to Qatar Airways and Emirates for easier access to this beautiful location. These flights go through Doha and Dubai.
Nido Corfu: Adults-Only Luxury in Greece
Perched on the top of Corfu’s most beautiful and untouched beaches, Nido by Mar-Bella Collection is the most wonderful of the adults-only hotels, specifically for those in need of tranquility. Corfu has increasingly become a Greece destination for the international tourists and it has been a destination for the most discerning tourists in Greece for a long time.
Nido Corfu: An Overview
The hotel Nido offers a selection of private suites, having plunge pools, for one to relish the scenery of the Ionian Sea. Everything is sleek and modern and there is a huge focus on privacy. The infinity pool is the centerpiece, blending seamlessly to the hotel and the horizon.
Nido offers a combination of Mediterranean and Greek cuisine, and the San Giovanni restaurant serves the freshest seafood, prepared with a contemporary touch. Greek evenings and candle-lit dinners are designed to make the guests feel special and are intimate yet grand.
The surrounding region are ideal for those who wish to take quiet walks or enjoy the beauty of Corfu at their own pace. Private boat excursions to remote, secluded coves are nice, or you can visit the island’s lovely villages and enjoy genuine Greek hospitality.
Flight Details to Corfu
Traveling to Corfu is easy, with direct flights from many major European cities. easyJet, British Airways, and Emirates operate flights to Corfu from London, Athens, and Dubai. New York travelers can conect to Athens on Aegean Airlines or Qatar Airways, and arrive in Corfu in less than ten hours, including layovers.
Elounda Peninsula Resort: Crete’s Island Luxury
Crete, Greece’s largest island, is home to Elounda Peninsula, luxury resort which any traveler could experience in style. This all-suite, five-star resort resides in a private peninsula, delivering a miraculous view to Mirabello Bay, one of scenic places of Crete. Elounda Peninsula is integrated with high-end facilities and Greek charm and attracts those visitors who are looking for a secluded and exclusive encounter.
Elounda Peninsula: The Definition of Opulent Greek Accommodation
At Elounda Peninsula, visitors are able to choose from many exclusive accommodations, which include luxurious suites and private villas with their own swimming pools, and direct sea access. The resort has six a la carte restaurants which serve traditional Greek meals, and also Italian and Japanese high-end meals. The Japanese cuisine restaurant, also called Sumosan, is well known for it’s sushi and it’s sushi making demonstrations. This is a unique experience as chefs prepare sushi right in front of guests.
Guests are also able to visit the resort’s Six Senses Spa which provides rejuvenating spa treatments, yoga and meditation. There is also a private nine-hole golf course, and a private beach. This attracts guests who prefer to incorporate leisure along with luxury.
Flight Details to Crete
There are both direct and connecting flights to Crete. Major European cities such as London, Paris, and Berlin have direct flights to Heraklion (Crete’s main international airport) via Aegean Airlines and easyJet. For international visitors, Crete can be reached via Doha (Qatar Airways) or Dubai (Emirates) connecting flights. Total travel time to Crete from these cities is about 12 to 16 hours.
Qatar Airways and Emirates: Paving the Way for Luxury Tourism
Qatar Airways and Emirates are recognized worldwide for the luxury travel experience they offer. In addition to new routes and improved services that include Crete, Corfu, and Menorca as travel destinations, they have also made less accessible destinations open to the luxury travel market.
Qatar Airways: Leading the Charge In Global Luxury Travel
One of the best airlines in the world, Qatar Airways, is known for its exceptional service, unrivaled cabin luxury, and wide-ranging network of routes. Qatar Airways provides direct flights to luxury hotspot destinations such as Spain and Greece and, as of late, tourists can access even more destinations. Qatar Airways Business and First Class cabins are praised for transcending the airline experience due to the unparalleled comfort, privacy, and provisions offered on long-haul flights.
In addition, Qatar Airways unique holiday packages that include flight and luxury hotel accommodation. Their Privilege Club loyalty program Qatar Airways facilitates this one experience to any member, with diverse benefits such as access to lounges and exclusive upgrades.
Emirates: Connecting Travellers to Top Luxury Destinations
As Emirates routes expands, especially to the Mediterranean such as Menorca and Corfu, they continue to strengthen their position as leaders in luxury travel. Emirates First and Business Class offerings are among the most luxurious in the industry, complete with private suites, gourmet dining, and cutting-edge entertainment systems.
For high-end travelers, Emirates tailored vacation packages include flights and stays at some of the most exquisite hotels around the world. Emirates ensures that the flying experience is as good as the destination. Be it a flight to Menorca and a stay at Villa Le Blanc, or a Crete getaway to the Elounda Peninsula.
Travel Tips for Menorca, Corfu, and Crete
To help facilitate a seamless travel experience to these high end hotels, consider the following:
Book Flights Early: Since interest in these areas continues to grow, flights, particularly with Qatar Airways and Emirates, should be booked as far in advance as possible, especially during peak travel times.
Pack Light: The resorts offer a casual chic atmosphere, so plan accordingly. Be sure to include essentials for the beach, as well as some lightweight clothing, and a more formal outfit for the evening.
Prepare for the Trip Early: Don’t wait until the last minute to plan any of the important elements of your trip. Activities that tend to fill up quickly include boat races, private dinners, and spa appointments. Save yourself from the headache of having to get something last minute by booking as far out as possible.
Consider Private Transfers: For additional peace of mind, you might want to reserve private transfers from the airport to your hotel. This service often comes from the higher end resorts, easing you into your vacation.
Consider Local Opportunities: In Menorca, sail on a traditional llaut boat. In Corfu, take a heritage tour. In Crete, eat the local dishes, tour the archaeological sites, and discover what you can within the local culture.
Check For Any Restrictions: Always verify the latest travel advisories or government alerts, especially regarding health and safety. Most European nations have lifted the majority of these restrictions as of 2025, but it’s wise to check.
Wrapping up
The luxury hotel scene is flourishing in Spain, Greece, and France. World-class establishments, such as Villa Le Blanc Gran Meliá Menorca, Nido Corfu, and Elounda Peninsula, have raised the bar for excellence. Along with the outstanding hospitality offered by Emirates and Qatar Airways, these places have become practically effortless to visit for travelers all over the globe. There is something for everyone, whether for a rich beach holiday, a cultural holiday, or a luxury secluded hideaway, a vacation in these destinations is guaranteed to be truly exceptional. For stress-free, guaranteed consolidation in some of Europe’s most exclusive and beautiful destinations, travelers are advised to follow the previously discussed travel tips and book with the recommended airlines.
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