— Julie Van Ullen is now president and chief revenue officer for iSpot, a Bellevue, Wash., company that measures the impact of advertising campaigns on TV and video streaming. Van Ullen serves on the board of directors for the Interactive Advertising Bureau (IAB), a trade group. She joins iSpot from Rakuten Rewards, a leading e-commerce loyalty company.

“Julie is a dynamic leader with a proven track record of building high-growth teams and fostering trusted relationships with customers across the media and advertising ecosystem,” iSpot founder and CEO Sean Muller said in a statement.

iSpot ranks No. 6 on the GeekWire 200, our list of the top privately held startups in the Pacific Northwest.

— MoxiWorks named Ashley Fidler as chief product officer of the Seattle-based real estate platform. Fidler joins the company from Pure Property Management and was a Microsoft program manager earlier in her career.

“Ashley brings an incredible depth of experience in building category-defining platforms that marry cutting-edge AI with real-world business impact,” said Michael Messig, MoxiWorks’ CTO, in a statement.

MoxiWorks last month appointed a new chief marketer, and in May sold its back-office accounting product in order to focus on sales and marketing.

— Seattle Sounders FC and Seattle Reign FC hired Ro Vega as chief marketing officer for the two soccer clubs. Vega has worked in brand management for nearly two decades, including positions with Beats by Dr. Dre and Nike, where he focused on soccer products in North America. He joins the Seattle teams from The Trade Desk, a digital advertising company.

— F5 CEO and President François Locoh-Donou is taking the additional role of chair of the board of directors in March 2026. The company shared the news in an SEC filing. Locoh-Donou is succeeding Alan Higginson, who disclosed in August that he is retiring after nearly 30 years as an F5 board member and 20 years as board chair.

— Trupanion, the longtime Seattle-based pet insurance provider, named Bradley Powell as a member of its board of directors. Powell was previously chief financial officer of the global logistics company Expeditors International of Washington. He was also CFO of Eden Bioscience, a publicly traded biotech company.

— Gurobi Optimization, a Beaverton, Ore.-based company offering mathematical problem solving technology, named Oliver Bastert as chief technology officer. Bastert, who will work remotely from Munich, Germany, joins the company from the analytics and credit-scoring company FICO where he was vice president of product management.

— Bill Platt, former leader of Amazon Web Services’ agentic AI division, joined San Francisco-based Alchemy as chief operating officer. Platt’s mandate is “to weave AI agents deeply into blockchain infrastructure,” according to the company. Platt was with AWS for nearly 12 years over two stints, most recently based in the Boston area.

— Seattle Metro Chamber named Mara Samudrala as director of communications and marketing for the region’s leading business association. Samudrala comes to the role from the Greater Phoenix Chamber.

— Halley Knigge has done a Seattle co-op swap. The former communications and inclusion lead for REI Co-op is now VP of communications at BECU, a financial cooperative. Her past experience includes a media leadership role at Alaska Airlines.

— Casium, a Seattle-based immigration tech startup, named Kaustubh (Kaust) Yadav as product designer. Yadav has experience in creative direction, copywriting and product design, working on campaigns for companies and brands including Amazon, AmEx, BMW, Citi and Pepsi.

Leaders in the Pacific Northwest are largely bullish on the region’s continued economic success — but one threat to the region’s fiscal progress worries them in particular.

“What always strikes me, whether I’m in City Hall in Vancouver or Seattle or Portland, is that everybody talks about the same thing — the high cost of housing,” said Microsoft President Brad Smith at this week’s Cascadia Innovation Corridor conference in Seattle.

“It’s become an enormous barrier, not just for attracting new talent, but for enabling teachers and police officers and nurses and firefighters to live in the communities in which they serve,” he added.

Dr. Tom Lynch, president and director of Seattle’s Fred Hutch Cancer Center, was more succinct.

“My people can’t find places to live,” Lynch said during a Tuesday panel at the same event.

Those concerns are bolstered by research in a new report on the economic viability of the corridor running from Vancouver, B.C., through Seattle to Portland.

Housing costs were cited as one of the top threats to the region’s success, noting that Vancouver’s housing-cost-to-income-ratio disparity is among the worst in the world, while in Seattle median home prices relative to wages have doubled in the past 15 years. Portland reports a net out-migration as workers move to more affordable areas.

Other concerns include rising business costs and regulations, declining numbers of skilled workers and new restrictions on foreign talent immigrating to the U.S., and clean energy shortages.

“We’ve got to find ways to be able to increase the density of our housing, come up with creative solutions for allowing more families to be able to live close to where the jobs are,” Lynch said.

Smith agreed, adding, “The only way to dig ourselves out of this is to harness the power of the market through public-private partnerships, to recognize that zoning and permitting needs to be put to work to accelerate investment.”

Area tech giants have been pursuing those partnerships to tackle the challenge.

In 2019, Microsoft pledged $750 million to boost the affordable housing inventory and has helped build or retain 12,000 units in the region. Amazon in recent years has committed $3.4 billion for housing across three hubs nationally where it has large operations. The company in September celebrated a milestone of building or preserving 10,000 units in the Seattle area.

Despite the efforts, Smith said the shortage keeps worsening and in 2025, new construction starts are expected to be the lowest since before the Great Recession.

The city of Seattle, for one, is looking to sweeten a property-tax exemption deal for developers that could encourage construction and it’s also applying AI to permitting process in an effort to speed up projects.

Smith also promoted the long-held vision of a high-speed rail line in the Pacific Northwest that would make commutes much faster between growing urban hubs. But a panel Wednesday cautioned that dream is still many years out.

An outage on Microsoft’s Azure cloud services Wednesday morning disrupted operations for customers worldwide including Alaska Airlines, Xbox users and Microsoft 365 subscribers.

The incident came just ahead of Microsoft’s quarterly earnings call today and follows last week’s outage at Amazon Web Services and a failure of Alaska Airlines’ own data center technology.

The latest outage struck at 9 a.m. PT, according to Microsoft, when the system “began experiencing Azure Front Door (AFD) issues resulting in a loss of availability of some services. We suspect that an inadvertent configuration change as the trigger event for this issue.

“We are taking several concurrent actions: Firstly, where we are blocking all changes to the AFD services, this includes customer configuration changes as well. At the same time, we are rolling back our AFD configuration to our last known good state,” the company stated. “As we rollback we want to ensure that the problematic configuration doesn’t re-initiate upon recovery.”

Alaska Airlines posted on X at 10:33 a.m., explaining that the Azure outage was disrupting systems including their website function. Passengers flying on Alaska and Hawaiian airlines who were unable to check-in online were directed to airline agents to receive their boarding passes.

“We apologize for the inconvenience and appreciate your patience as we navigate this issue,” the post said.

Microsoft did not indicate when the outage would be resolved.

“We do not have an ETA for when the rollback will be completed, but we will update this communication within 30 minutes or when we have an update,” the company posted at 10:51 a.m.

UPDATE: At 12:22 p.m. the company shared an update stating it had deployed the “last known good” configuration of the impacted system and customers should start seeing improvements. “[W]e anticipate full mitigation within the next four hours as we continue to recover nodes …. We will provide another update on our progress within two hours, or sooner if warranted,” Microsoft added.

Days after its outage last week, AWS offered a detailed explanation of the event, which was caused by a cascading failure triggered by a rare software bug in one of the company’s most critical systems. The disruption impacted sites and online services around the world.

Alaska Airlines attributed its recent outage to a failure at its primary data center. The company operates a hybrid infrastructure, blending its own data centers with third-party cloud platforms. The incident disrupted travel for more than 49,000 passengers.

It’s rare for a tech executive to cue up a video mocking themselves — but that’s just what Microsoft President Brad Smith did on Tuesday at the Cascadia Innovation Corridor conference in Seattle. Smith played a clip from The Daily Show in which comedian Jon Stewart lampooned his and Microsoft CEO Satya Nadella’s interviews about AI’s impact on jobs.

The segment poked fun at the idea that displaced workers might become “prompt engineers” — a new job Stewart rebranded as “types questions guy.”

It was a self-aware feature of a talk that balanced enthusiasm for artificial intelligence’s potential with sober reflections on its hype and potential pitfalls.

The Microsoft leader called AI the “next great general purpose technology” on par with electricity. He said AI will transform sectors including health, education, biotech, aerospace, agriculture, climate and others.

That was a theme during Tuesday’s event. Former Washington Gov. Chris Gregoire, who leads the Cascadia Innovation Corridor group, kicked off the day by calling AI “a defining technology of our generation.”

Smith, who in his three decades at Microsoft has witnessed tech bubbles and bursts, also offered a “breadth of perspective” on AI that he hinted might be lacking in Silicon Valley.

“In so many ways, the sky is the limit,” Smith said. “That is exciting, but I don’t want to just be another tech bro who says, ‘Hey, great, here it comes. Get ready, get out your wallet.'”

AI-driven employment threats are becoming increasingly real in the tech sector and beyond. Amazon on Tuesday announced a huge round of layoffs, slashing 14,000 corporate and tech jobs. Earlier this year Microsoft laid off 15,000 employees worldwide. The cuts aren’t all tied to AI, but many executives are talking about worker efficiency gains thanks to the tech.

Despite the recent layoffs, many industry and elected leaders in the Cascadia region, which stretches from Vancouver, B.C., through Seattle and down to Portland, see AI as a promising economic engine that can build on the area’s strong tech foundation. That includes Microsoft and Amazon as well as a growing slate of AI startups, plus institutions such as the University of Washington, University of British Columbia, Allen Institute for AI and others.

But Smith — who manages to strike a persona blending tech evangelist, politician and favorite uncle — also acknowledged concerns about disparities in AI access, whether looking locally at rural versus urban divides, or the gap between AI use in affluent and low-income countries that lack widespread electricity and internet connections.

He also tackled the meta questions around the responsible use of AI and encouraged society to get out in front of the technology with appropriate guardrails.

“What are we trying to do as an industry, as a region, as a planet, as a species? Are we trying to build machines that are better than people? Are we trying to build machines that will help people become smarter and better?” he asked.

“If the experience that we’ve all had with social media over the last 15 years teaches us anything at all,” Smith continued, “it is that the best time to ask these questions and to debate them is before technology answers them for us.”

RELATED: Cascadia’s AI paradox: A world-leading opportunity threatened by rising costs and a talent crunch

Less than two weeks ahead of the United Nations climate conference, Bill Gates posted a memo on his personal blog encouraging folks to just calm down about climate change.

“Although climate change will have serious consequences — particularly for people in the poorest countries — it will not lead to humanity’s demise. People will be able to live and thrive in most places on Earth for the foreseeable future,” Gates wrote.

The missive seems to run counter to earlier climate actions taken by the Microsoft co-founder and billionaire, but also echoes Gates’ long-held priorities and perspectives. In some regards, it’s the framing, timing and broader political context that heighten the memo’s impact.

What the world needs to do, he said, is to shift the goals away from reducing carbon emissions and keeping warming below agreed-upon temperature targets.

“This is a chance to refocus on the metric that should count even more than emissions and temperature change: improving lives,” he wrote. “Our chief goal should be to prevent suffering, particularly for those in the toughest conditions who live in the world’s poorest countries.“

More than four years ago, Gates published “How to Avoid a Climate Disaster,” a book highlighting the urgency and necessity of cutting carbon emissions and promoting the need to reduce “green premiums” in order to make climate friendly technologies as cheap as unsustainable alternatives.

“It’ll be tougher than anything humanity’s ever done, and only by staying constant in working on this over the next 30 years do we have a chance to do it,” Gates told GeekWire in 2021. “Having some people who think it’s easy will be an impediment. Having people who think that it’s not important will be an impediment.”

Gates’ clean energy efforts go back even earlier. In 2006 he helped launch the next-gen nuclear company TerraPower, which is currently building its first reactor in Wyoming. In 2015 he founded Breakthrough Energy Ventures, a $1 billion fund to support carbon-cutting startups, which evolved into Breakthrough Energy, an umbrella organization tackling clean tech policies, funding for researchers and data generation.

Earlier this year, however, Gates began taking steps that suggested a cooling commitment to the challenge.

Roughly two months after President Trump took office in January, and as clean energy policies and funding began getting axed, Breakthrough Energy laid off staff. In May Gates announced he would direct nearly all of his wealth to his eponymous global health foundation, deploying $200 billion through the organization over two decades.

At the same time, many of the key points in the memo published today reflect statements that Gates has made in the past.

In both his new post and at a 2022 global climate summit organized in Seattle by Breakthrough Energy, Gates urged people to focus on reducing green premiums more than on cutting emissions as a key benchmark.

“If you keep the primary measures, which is the emissions reductions in the near term, you’re going to be very depressed,” Gates said. At his summit talk, he shared optimism that new innovations were arriving quickly and would address climate challenges.

A curious paradox in Gates’ stance is the reality that people living in lower-income nations and in regions important to the Gates Foundation are often hardest hit by the rising temperatures and natural disasters that are stoked by increased carbon emissions.

Gates acknowledged that truth in his post this week, and said that solutions such as engineering drought tolerant crops and making air conditioning more widespread can address some of those harms. At the Seattle summit three years ago, one of the Breakthrough Energy executives likewise said the organization was going to increase its investment into technologies for adapting to climate change.

On Nov. 10, global climate leaders will meet in Brazil for COP30 to discuss climate progress and issues. Gates has often attended the event, but the New York Times reported that won’t be the case this year.

UN efforts meanwhile continue to emphasize the importance of reducing emissions. A statement today from the organization notes that while carbon emissions are curving downward, it’s not happening fast enough.

The world needs to raise its climate ambitions, the statement continues, “to avoid the worst climate impacts by limiting warming to 1.5°C this century, as science demands.”

EVERETT, Wash. — In an industrial stretch of Everett is a boxy, windowless building called Ursa. Inside that building is a vault built from concrete blocks up to 5 feet thick with an additional layer of radiation-absorbing plastic. Within that vault is Polaris, a machine that could change the world.

Helion Energy is trying to replicate the physics that fuel the sun and the stars — hence the celestial naming theme — to provide nearly limitless power on earth through fusion reactions.

The company recently invited a small group of journalists to visit its headquarters and see Polaris, which is the seventh iteration of its fusion generator and the prototype for a commercial facility called Orion that broke ground this summer in Malaga in Central Washington.

Few people outside of Helion have been provided such access; photographs were not allowed.

“We run these systems right now at 100 million degrees, about 10 times the temperature of the sun, and compress them to high pressure… the same pressure as the bottom of the Marianas Trench,” said Helion CEO and co-founder David Kirtley, referencing the deepest part of the ocean.

Polaris and its vault occupy a relative small footprint inside of Ursa. The majority of the space is filled with 2,500 power units. They’re configured into 4-foot-by-4-foot pallets, lined up in rows and stacked seven high. The units are packed with capacitors that are charged from the grid to provide super high intensity pulses of electricity — 100 gigawatts of peak power — that create the temperatures and pressure needed for fusion reactions.

All of that energy is carried through miles and miles of coaxial cables filled with copper, aluminum and custom-metal alloys. End-to-end, the cables would stretch across Washington state and back again — roughly 720 miles. They flow in thick, black bundles from the pallets into the vault. They curl on the floor in giant heaps before connecting to the tubular-shaped, 60-foot-long Polaris generator.

The ultimate goal is for the generator to force lightweight ions to fuse, creating a super hot plasma that expands, pushing on a magnetic field that surrounds it. The energy created by that expansion is directly captured and carried back the capacitors to recharge them so the process can be repeated over and over again.

And the small amount of extra power that’s produced by fusion goes into the electrical grid for others to use — or at least that’s the plan for the future.

‘Worth being aggressive’

Helion is a contender in a global race to generate fusion power for a rapidly escalating demand for electricity, driven in part by data centers and AI. No one so far has been able to make and capture enough energy from fusion to commercialize the process, but dozens of companies — including three other competitors in the Pacific Northwest — are trying.

The company aims by 2028 to begin producing energy at the Malaga site, which Microsoft has agreed to purchase. If it hits this extremely ambitious target — and many are highly skeptical — it could be the world’s first company to do so.

“There is a level of risk, of being aggressive with program development, new technology and timelines,” Kirtley said. “But I think it’s worth it. Fusion is the same process that happens in the stars. It has the promise of very low cost electricity that’s clean and safe and base load and always on. And so it’s worth being aggressive.”

Some in the sector worry that Helion will miss the mark and cast doubt on a sector that is working hard to prove itself. At a June event, the head of R&D for fusion competitor Zap Energy questioned Helion’s deadline.

“I don’t see a commercial application in the next few years happening,” said Ben Levitt. “There is a lot of complicated science and engineering still to be discovered and to be applied.”

Others are willing to take the bet. Helion has raised more than $1 billion from investors that include SoftBank, Lightspeed Venture Partners and Sam Altman, who is OpenAI’s CEO and co-founder, as well as Helion’s longtime chair of its board of directors. The company is able to unlock an additional $1.8 billion if it hits Polaris milestones.

The generator has been operating since December, running all day, five days a week, creating fusion, Kirtley said.

Energy without ignition

Helion is highly cautious — some would say too cautious — in sharing details on its progress. Helion officials say they must hold their tech close to the vest as Chinese competitors have stolen pieces of their intellectual property; critics say the secrecy makes it difficult for the scientific community to verify their likelihood of success in a very risky, highly technical field.

In August, Kirtley shared an online post about Helion’s power-producing strategy, which upends the conventional approach.

Most efforts are trying to achieve ignition in their fusion generators, which is a condition where the reactions produce more power than is required for fusion to occur. This feat was first accomplished at a national lab in California in 2022 — but it still wasn’t enough energy that one could put electricity on the grid.

Helion is not aiming for ignition but rather for a system that is so efficient it can capture enough energy from fusion without reaching that state.

Kirtley compares the strategy for producing power to regenerative braking in electric vehicles. Simply put, an EV’s battery gets the car moving, and regenerative braking by the driver puts energy back into the battery to help it run longer. In the fusion generator, the capacitors provide that initial power, and the fusion reaction resupplies the energy and a little bit more.

“We can recover electricity at high efficiency,” Kirtley said. Compared to other commercial fusion approaches, “we require a lot less fusion. Fusion is the hard part. My goal, ironically, is to do the minimum amount of fusion that we can deliver a product to the customer and generate electricity.”

A new report exploring the potential for the Pacific Northwest to stake its claim as the global leader in responsible AI offers a paradoxical view. The Cascadia region, which includes Seattle, Portland and Vancouver, B.C., is described as a proven, promising player in the sphere — but with significant risks that threaten its success.

“We created companies that transformed global commerce,” writes former Gov. Chris Gregoire in a forward to the document. “Now we have the chance to add another chapter — one where Cascadia becomes the world’s standard-bearer for innovation that uplifts both people and planet.”

The Cascadia Innovation Corridor, which Gregoire chairs, released the report this morning as it kicks off its two-day conference. The economic advocacy group’s eighth annual event is being held in Seattle.

The study is built on an analysis by the Boston Consulting Group that ranks Cascadia’s three metro areas against 15 comparable regions in the U.S. and Canada for their economic competitiveness, including livability, workforce, and business and innovation climate. Seattle came in fourth behind Boston, Austin and Raleigh, while Portland ranked 13th and Vancouver 14th.

Over the past decade, the region’s gross domestic product and populations have both grown significantly, and when combined, their economies approach the 18th largest in the world.

Cascadia’s strengths, the report explains, include tech engines such as cloud giants Microsoft and Amazon in Washington, silicon chip manufacturing in Oregon, and quantum innovation in Vancouver, as well as academic excellence from the University of Washington, University of British Columbia and Oregon State University.

But as time goes on and as business and civic leaders aim for the prize of AI dominance, cracks in the system are increasingly troubling.

• Business costs are rising and there are mounting regulatory concerns — but it’s a tricky picture. Seattle, for example, often turns to B&O and headcount taxes to cover costs, while the state struggles to balance budgets in the absence of an income tax.
• Housing affordability is continuing to decline for many residents in these metro areas.
• Skilled tech workers are leaving Portland, in particular, and Seattle relies heavily on foreign workers receiving H1-B visas, which are less certain under the Trump administration.
• The clean, affordable energy that was once abundant in the Pacific Northwest is decreasingly available as droughts reduce river flows that drive hydropower dams and electricity demand increases with rapid data center growth.

The report notes that multiple regions around the U.S. and Canada have created AI-focused hubs with hundreds of millions of dollars in public and private funding to bolster their hold on the sector.

New Jersey has a half-billion dollar “AI Moonshot” program including tax incentives and public-worker AI training programs; New York’s “Empire AI Consortium” has an AI computing training center at the University of Buffalo and startup supports; and California has a public-private task force to increase AI adoption within government services and connecting tech leaders with state agencies.

For its part, Seattle Mayor Bruce Harrell announced a “responsible AI plan” this fall that provides guidelines for the municipality’s use of artificial intelligence and its support of the AI tech sector as an economic driver, which includes the earlier launches of the startup-focused AI House and Foundations.

But what the region really needs to succeed is a collaborative effort tapping all of the metro areas’ assets.

“For Cascadia, the lesson is clear: without a coordinated strategy that links our strengths in cloud computing, semiconductors, and research, we risk falling behind,” states the Cascadia Innovation Corridor report. “Acting together, we can position Cascadia not just to keep pace, but to lead.”

Hundreds of global leaders gathered in the Pacific Northwest this week for the inaugural One Ocean Week Seattle, a maritime conference with dozens of events that brought together company executives, government officials and advocates charting paths toward cleaner shipping, sustainable fishing and ocean conservation.

The conference, organized by Washington Maritime Blue, was anchored by Wednesday’s One Ocean Summit, where leaders from global companies with Seattle ties discussed their climate progress and the challenges of deploying sustainable technologies.

Seattle-based SSA Marine, a global marine terminal operator, has 200 locations worldwide, moving cargo from ships to terminals and onto trains and trucks. The company has carbon emissions targets and is working to shift from gas and diesel to electrical power for the machines moving moving the cargo, but the move requires juggling sometimes competing factors.

“If you have a piece of electrical equipment, you have to think about charging time that’s required in between shifts, and when can you actually fit it in there?” said Meghan Weinman, SSA Marine’s vice president of sustainability. “One of those big pieces of innovation that we really have to think about is the overlay of technology, labor planning, and can it do the job that we need it to do.”

Corvus Energy is a Norwegian clean shipping company with Seattle offices and a manufacturing facility in Bellingham, Wash. The business is helping vessels go electric with its maritime battery technologies, serving ferries, cruise ships, tugs, cranes and fishing boats.

It’s an evolving sector and the company spends up to 15% of its annual revenue on research and development to fine-tune its technology to meet demanding oceanic conditions.

“It is totally different to operate a battery in an EV versus a maritime setting,” said Corvus CEO Fredrik Witte. “For an EV, you’re traveling three, four hours a day, maybe. But in a maritime setting, you’re potentially operating 24/7.”

Seattle’s Trident Seafoods operates fishing boats and onshore production facilities, including the largest seafood processing plant in North America in Akutan, Alaska. While seafood typically has a much lower carbon footprint than beef, pork or dairy, the company wants to reduce the climate impacts associated with its operations.

But Paul Doremus, Trident Seafoods’ vice president of policy and sustainability, pointed to a hard reality: the company competes directly with Russian and Chinese seafood companies that are doing business under less stringent environmental regulations.

He said the seafood sector — “which has been kind of famously fragmented, small, fairly scrappy” — needs to come together to collectively make improvements.

Doremus applauded events like One Ocean Week Seattle for gathering maritime interests to draw attention and capital toward “sustainable use of the ocean for the benefit of local communities, regional and national.”

“I think that’s the next wave,” he said.

Collaboration and innovation

The call for collaboration echoed throughout the One Ocean Summit, which also featured former NOAA Administrator Jane Lubchenco, United Nations officials, and Norway’s ambassador to the U.S.

Washington Lt. Gov. Denny Heck gave a welcome address, highlighting the state’s maritime economy while calling out threats from plastic pollution, undersea noise, and environmental degradation.

“To face these challenges, we will need to develop new technologies and strengthen our institutions,” Heck said. “It will require sustainable fuel storage, habitat restoration, quiet propulsion and so many other inventions and innovations. But more importantly, it will require the dedication and teamwork of thousands of people.”

The message was reinforced by Haakon Vatle, leader of the One Ocean Expedition, which is sailing a 111-year-old Norwegian tall ship across the globe. The ship, named the Statsraad Lehmkuhl, was moored just outside Bell Harbor International Conference Center during the event.

“The role of our ship is to create attention and share knowledge of the crucial role of the ocean for a sustainable future,” Vatle said. “We’re going to use a ship to reduce the gap between science and the public — get the people we need for the ocean we want. We cannot save the ocean alone.”

Editor’s note: GeekWire reporter Lisa Stiffler was the volunteer emcee of the One Ocean Summit.