Ajman Merges Tourism, Culture and Media Sectors to Form New Department Aiming to Boost Growth and Innovation in the UAE

Coupled with an effort to bring about greater integration and coordination, Ajman Department of Tourism Development has been merged with the Ajman Culture and Media Department and now renamed as the Ajman Department of Tourism, Culture, and Media. This forms part of a strategic vision to use tourism, cultural promotion, and media synergies to the fullest in order to bring about maximum impact in tourism across the emirate. All this is intended to add more value to the contribution of the tourism sector to the economy of Ajman, while at the same time successfully positioning it as a major cultural and tourism destination.
This decision was approved by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman, under Law No. (2) of 2025 to streamline operations, enhance governance, and advance the performance of the tourism sector. In line with the vision of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council, the merger positions Ajman as a hub for innovation and sustainable tourism development.
Driving Tourism Growth and Economic Impact
The new name and structure of the department are expected to have a significant impact on tourism growth in Ajman. By bringing together the tourism, culture, and media sectors under one umbrella, the government aims to create a cohesive tourism strategy that enhances the emirate’s appeal as both a tourist destination and a cultural center. The integration of media and culture into the tourism framework will enable the emirate to better promote its unique heritage, natural beauty, and modern attractions, attracting a wider array of visitors from both regional and international markets.
Ajman is strategically positioned to leverage its rich cultural history, which includes historic sites, traditional architecture, and a thriving arts scene, to expand its tourism offerings. By aligning the tourism sector with cultural promotion and media strategies, Ajman can develop targeted campaigns that showcase its distinct identity to the global audience, thereby increasing tourist arrivals and generating higher economic returns.
Expanding Ajman’s Tourism Appeal: A Hub for Culture, Nature, and Innovation
With the merger, the Ajman Department of Tourism, Culture, and Media is uniquely positioned to attract tourists through the combination of cultural experiences and modern tourism facilities. Ajman has always had a rich cultural heritage, but now, with media strategies focused on promoting its tourist offerings, it can effectively expand its appeal to international travelers seeking not just leisure but also cultural immersion and authentic experiences.
The integrated approach allows Ajman to develop year-round tourism that blends traditional cultural experiences with modern amenities. This is critical for diversifying the tourism industry and ensuring the sustainable development of the sector. Ajman can now offer events like art festivals, heritage tours, and cultural showcases, alongside beach tourism, adventure tourism, and luxury accommodations, giving visitors a complete package that speaks to a wide range of interests.
Tourism Infrastructure: A Boost to Local Communities and Global Connectivity
The merger will also streamline efforts to improve tourism infrastructure, which is essential to boosting the tourism impact on Ajman’s economy. By combining efforts from the tourism and media sectors, Ajman is better equipped to promote infrastructure projects that improve global connectivity and facilitate smoother tourist experiences.
Key projects, such as modernizing airports, enhancing road networks, and improving hotel accommodations, are part of the ongoing development initiatives that aim to cater to the growing number of international tourists. Additionally, the integration with media helps boost the visibility of these infrastructure projects, attracting more international investments in Ajman’s tourism and hospitality sectors. This will not only create new jobs but also enhance local businesses, including restaurants, tour operators, and cultural enterprises.
Promoting Sustainable Tourism Practices for Long-Term Impact
A key goal of the merger is the promotion of sustainable tourism that aligns with Ajman’s long-term vision for economic diversification. The integrated entity will focus on eco-friendly tourism practices, encouraging responsible travel that preserves Ajman’s natural resources while contributing to the economy. The government is committed to ensuring that growth in the tourism sector does not come at the expense of the environment. Initiatives to promote green tourism, eco-lodging, and cultural conservation will be part of Ajman’s overall strategy to maintain a balance between growth and sustainability.
Furthermore, the Ministry’s focus on innovation and technology in tourism will allow Ajman to take advantage of digital tourism tools, such as smart tourism apps, virtual cultural experiences, and data-driven marketing, to enhance the visitor experience and ensure the emirate remains a competitive destination in the region.
Strengthening Ajman’s Position as a Regional Tourism Leader
With the creation of the Ajman Department of Tourism, Culture, and Media, the emirate is positioned to become a regional leader in the tourism sector. The integration of these three sectors will foster greater collaboration and provide a more holistic approach to tourism management, which is essential in today’s competitive global tourism market. By capitalizing on its unique mix of cultural heritage, modern infrastructure, and sustainable practices, Ajman is on track to become a top destination for both regional and international tourists.
The focus on media will also play a crucial role in promoting Ajman as a brand, showcasing its rich history, diverse landscapes, and innovative tourism offerings. Through targeted campaigns, the emirate can reach potential travelers in a global marketplace, enhancing its tourism impact and positioning itself as an ideal destination for cultural explorers, nature lovers, and business travelers alike.
A New Era for Ajman’s Tourism and Cultural Sectors
This merging of the Ajman Department of Tourism Development and the Ajman Culture and Media Department ushers in a new chapter for the tourism industry in Ajman. This bold move to create an integrated entity to take care of tourism, culture, and media will help Ajman more effectively market its cultural heritage, develop tourism facilities, and incorporate sustainability into its tourism growth strategy.
This places Ajman in a good position to achieve long-term growth in the tourism sector, drawing on its rich cultural history, beautiful landscapes, and modern tourism infrastructure. With its continuing innovation and development, it would serve as an ideal model for achieving economic growth, cultural enrichment, and sustainable tourism through an integrated tourism strategy.
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