Sheraton Hotels & Resorts Launches Goodnight Moon-Inspired Campaign, Bringing Childhood Magic To Modern Travel

Sheraton Hotels & Resorts is showing its guests the way to a new kind of comfort and connection through its latest ad campaign, which was influenced by the classic children’s story Goodnight Moon. The campaign, which started on November 3, 2025, is mixing the calming features of the beloved bedtime story with Sheraton’s promise to provide its customers with worthwhile experiences and thus bringing a home-like feeling to the travel industry.

The campaign, titled Goodnight Room, aims to resonate with families and individuals alike, highlighting the little moments of peace and comfort that travel can provide. Sheraton’s vision behind the campaign is to remind people that, no matter where they are, they can always find a sense of belonging and warmth. This is reflected in the film, which has been rolling out across TV, social media, streaming platforms and in-flight entertainment.

A Nostalgic Journey for Families and Travellers

The Goodnight Moon story, which has captivated generations, finds a fresh interpretation in Sheraton’s campaign. The ad beautifully captures the core themes of the book: comfort, familiarity, and connection. The Goodnight Room film celebrates those universal moments that bring people together, whether it’s the quiet moments between meetings, a phone call home, or small gestures that make travellers feel grounded no matter where they are.

Peggy Roe, Executive Vice President and Chief Customer Officer for Marriott International, spoke about the personal connection that the campaign creates. She mentioned that Goodnight Moon is a story many grew up with, and now many parents read it to their children, adding a layer of nostalgia. Reimagining this story through Sheraton’s lens felt deeply personal, she shared, because both the book and Sheraton’s ethos are about creating comfort and familiarity wherever you are.

The Goodnight Moon Suite: A Whimsical Experience at Sheraton Boston

As part of the campaign, Sheraton is introducing a Goodnight Moon-themed suite at its Sheraton Boston Hotel, which has undergone an extensive 100 million USD renovation. This unique, whimsical room aims to immerse guests in the magic of the iconic book.

The suite features design elements straight from Goodnight Moon, including green walls, a red carpet, a glowing LED fireplace and a working dollhouse. The playful and imaginative details make it a one-of-a-kind experience for both children and adults who have a fondness for the nostalgic story. Guests can also bid for a two-night stay from December 26–28, 2025, which includes curated experiences that align with the book’s themes, enhancing the overall stay.

This collaboration between Sheraton and HarperCollins Children’s Books, the publisher of Goodnight Moon, brings a special touch to the travel experience, giving families and individuals the opportunity to create lasting memories. For those who can’t stay in the suite, the campaign offers an exciting glimpse into how Sheraton continues to weave warmth and connection into its brand.

Connecting with Charities: Giving Back to Children in Need

In addition to the whimsical suite and film campaign, Sheraton is committed to giving back to the global community through its support of children’s charities. Sheraton Hotels & Resorts is partnering with UNICEF and the Children’s Miracle Network Hospitals to make a meaningful impact. From November 3 to December 31, 2025, Sheraton is offering guests the opportunity to donate Marriott Bonvoy points, which will be matched by Marriott at a 2x rate, up to a total of 3.75 million points.

These donations will go towards providing support for children in need, making the campaign not just a celebration of nostalgia but a genuine effort to help those less fortunate. Sheraton’s efforts to give back reflect its dedication to building a sense of community and connection both within its hotels and beyond.

A Campaign with Lasting Impact on the Travel Industry

The Goodnight Moon-inspired campaign is a powerful reminder of what travel means at its core: finding moments of comfort, creating memories, and making meaningful connections. For tourists and visitors, this campaign offers more than just a whimsical suite or an ad campaign. It is a way to experience travel in a deeply personal and nostalgic manner, offering a sense of familiarity that makes every journey feel a little more like home.

Sheraton’s commitment to fostering these feelings of warmth and belonging is reflected in the success of its recent renovations and creative campaigns. The Goodnight Room campaign further solidifies Sheraton’s position as a leader in hospitality, creating an experience that transcends mere accommodation and fosters emotional connections with its guests.

The initiative also marks an important step in Sheraton’s evolution as a brand that champions both community and comfort, two essential pillars that enhance the overall travel experience. Whether through the enchanting Goodnight Moon suite or its charitable contributions, Sheraton is reinforcing the idea that travel is not just about destinations, it’s about the memories and connections created along the way.

A Place Where Comfort Meets Connection

Sheraton Hotels & Resorts’ Goodnight Moon-inspired marketing campaign confirms once again the company’s dedication to improving the guest experience through the emphasis on comfort, safety, and connection. By combining the innocent joy of childhood with adult travel, Sheraton is ready to welcome the experienced and the young ones to find their home away from home wherever that may be when traveling.

Image Credit: Sheraton Hotels & Resort

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