Vietnam Enhances Tourism Relations With The US, Fostering Business Collaborations And Promoting New Destination Products At Major Roadshow Events

Vietnam is strengthening its tourism ties with the United States through a series of roadshow events aimed at fostering business collaborations and promoting new destination products. These initiatives are designed to enhance the bilateral relationship between the two countries and attract more American tourists to Vietnam. By showcasing its diverse offerings, including cultural experiences, eco-tourism, and emerging destinations, Vietnam is positioning itself as a must-visit destination for U.S. travelers. These efforts reflect the growing importance of tourism as a key driver of economic growth and international exchange between the two nations.

The recent event in Washington D.C. kicked off a series of promotional activities across the United States aimed at enhancing tourism collaboration, fostering two-way visitor exchanges, and strengthening connections between travel agents in both Vietnam and the US. This initiative reflects Vietnam’s ongoing efforts to expand its tourism footprint and attract more international visitors, particularly from one of its most significant markets—the United States.

During this event, 18 of Vietnam’s leading tourism, hospitality, and airline companies participated in business-to-business (B2B) meetings with representatives from hundreds of US travel agencies, associations, airlines, and media outlets. These discussions showcased the untapped potential of Vietnam’s tourism sector, with numerous US partners expressing interest in expanding flight routes, developing new tourism products, and enhancing the promotion of Vietnam’s destinations within the North American market. This strategic engagement is part of a larger effort to encourage more travel between the two countries and to deepen bilateral ties.

Tourism has become an essential bridge between Vietnam and the US, especially since the normalization of diplomatic relations in 1995. Over the years, travel has proven to be a vital conduit for not only economic exchange but also cultural understanding. Tourism allows people from both countries to experience each other’s cultures firsthand, promoting mutual respect and fostering people-to-people connections. This, in turn, strengthens the diplomatic and economic ties between the two nations. As both countries continue to deepen their bilateral cooperation, tourism remains one of the key pillars for driving these efforts forward.

In recent years, Vietnam has made significant strides in growing its tourism sector. The United States has consistently been one of the largest source markets for visitors to Vietnam. In fact, nearly 623,000 American visitors traveled to Vietnam in the first nine months of 2025 alone, underscoring the strong and growing demand for travel between the two countries. The US is a priority market for Vietnam’s tourism sector, and this growth is an indication of the sector’s success in attracting high-value visitors.

One of the key factors contributing to the rising number of American visitors is the spending power of US travelers. US tourists tend to stay longer in Vietnam compared to visitors from other countries, with the average stay lasting about 12 days. This longer duration, coupled with a higher spending capacity, makes the US market particularly important for Vietnam’s tourism sector. These travelers are not only contributing to the country’s tourism revenue but are also helping to boost local economies and generate employment within the tourism and hospitality sectors.

Vietnam’s tourism offerings are diverse and cater to a wide range of interests. From its beautiful beaches to its rich cultural heritage and thriving culinary scene, there is something for every type of traveler. As the US is a high-value market with tourists seeking unique, authentic experiences, Vietnam is keen to tap into this demand with tailored products and experiences that appeal to US travelers. The Vietnam Tourism Roadshow 2025 is designed to introduce these offerings to US partners and potential visitors, highlighting the many facets of Vietnam’s tourism industry that may appeal to the North American market.

The roadshow’s series of stops in the US is an important part of Vietnam’s tourism strategy. After Washington D.C., the roadshow will continue in New York on November 6, and in Boston on November 10. Each stop is designed to showcase Vietnam’s new tourism products, policies, and destinations, with a particular focus on types of tourism that are especially popular among US travelers. These include beach resorts, golf tourism, wellness tourism, MICE (meetings, incentives, conferences, and exhibitions), heritage tourism, and culinary tourism.

The roadshow is part of Vietnam’s broader push to develop and promote its tourism offerings in a way that appeals to international visitors. For example, Vietnam’s beautiful beaches and resorts in areas such as Da Nang, Phu Quoc, and Nha Trang make it an ideal destination for travelers seeking sun, sand, and relaxation. Similarly, the country’s rich cultural heritage and historical sites, such as the ancient town of Hoi An, the UNESCO World Heritage-listed My Son Sanctuary, and the bustling streets of Hanoi, make Vietnam an attractive destination for culture and history enthusiasts. Additionally, wellness tourism, which focuses on relaxation, health, and rejuvenation, is growing in popularity, with many travelers seeking wellness retreats in Vietnam’s peaceful countryside or coastal areas.

MICE tourism, which involves travel for business meetings, conferences, and events, is another key focus of Vietnam’s tourism promotion efforts. Vietnam’s modern infrastructure, combined with its affordable services, makes it a perfect destination for international business travelers looking to host meetings and conferences in Asia. Similarly, Vietnam’s culinary scene has gained international recognition, with its world-renowned dishes like pho, banh mi, and fresh seafood drawing food lovers from around the globe.

By highlighting these diverse tourism offerings, Vietnam aims to make a strong case for why US travelers should consider Vietnam as a top destination. With its unique combination of natural beauty, rich history, and vibrant culture, Vietnam is well-positioned to become a top destination for travelers from the US and around the world.

Vietnam is boosting tourism relations with the US through targeted roadshow events, aiming to foster business partnerships and showcase new destinations to attract more American visitors. This initiative underscores the growing collaboration between the two nations in the tourism sector.

Vietnam’s tourism sector is experiencing significant growth, driven by an increasing number of visitors from the United States. Through events like the Vietnam Tourism Roadshow, the country is strengthening its ties with US travel agents, promoting its diverse tourism offerings, and making a strong case for why Vietnam should be on every American traveler’s list. With its high spending capacity, long stays, and strong cultural ties, the US remains one of Vietnam’s most important tourism markets and a key focus for future growth in the industry.

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