Sydney Wins Bronze in 2025 Wanderlust Travel Awards: A New Milestone in Travel Recognition

Sydney, Australia, has captured the Bronze medal for the World’s Most Desirable City at the 2025 Wanderlust Reader Travel Awards, marking a significant achievement for both the city and New South Wales (NSW). The awards, which are the largest consumer-voted travel honors in the United Kingdom, saw a total of 4.8 million votes from over 200,000 readers of Wanderlust, the UK’s longest-running and most widely circulated travel magazine. This accolade shines a spotlight on Sydney’s appeal to global travelers, particularly those seeking coastal beauty and outdoor adventures.

The Future of NSW Tourism: Growth, Sustainability, and Authentic Experiences

Held at London’s prestigious National Gallery on November 5, 2025, the Wanderlust Reader Travel Awards brought together top players in the travel industry, recognizing exceptional destinations, tour operators, airlines, and experiences. Sydney’s achievement in securing Bronze underscores its growing prominence on the global travel map, particularly among UK travelers. This recognition comes at a time when the UK has emerged as one of the most important markets for New South Wales, as indicated by the state’s Visitor Economy Strategy 2035.

Daliah von Harten, Acting Regional Manager for Destination NSW UK & Europe, was present at the event to accept the award on behalf of the city. In her remarks, von Harten expressed how Sydney’s distinct blend of natural beauty and cosmopolitan charm resonates with travelers, particularly those drawn to the city’s iconic coastal lifestyle, stunning beaches, and expansive outdoor offerings. These elements, which highlight Sydney’s outdoor culture and scenic waterfront, were key factors in the city’s success at the awards.

NSW Secures Gold in Adventure Tourism, Showcasing Wild Landscapes

In addition to its recognition as one of the world’s most desirable cities, Australia clinched another prestigious title at the event: Gold in the Most Desirable Destination for Adventure category. The country’s wild landscapes, outdoor activities, and unparalleled adventure tourism options were celebrated by readers, solidifying its reputation as a prime destination for thrill-seekers. From surfing along Sydney’s famous beaches to hiking in the Blue Mountains, NSW offers a wide range of adventures that continue to attract travelers from around the world.

The Wanderlust Editor-in-Chief, George Kipouros, commented on the evolution of the awards and the values reflected in this year’s winners. He noted that these awards celebrate destinations that not only meet the desires of passionate travelers but also embody a renewed commitment to sustainability, respect for local cultures, and a deeper connection to the natural world. Sydney’s recognition, alongside Australia’s focus on sustainable tourism, is a clear reflection of this growing trend in the global travel industry.

Sydney’s reputation as a global destination has been significantly bolstered by these awards. The coastal city is famed for its world-class beaches, the iconic Sydney Opera House, and the stunning Sydney Harbour Bridge, all of which were highlighted by Wanderlust readers. Beyond the major attractions, Sydney’s rich cultural landscape, thriving dining scene, and outdoor lifestyle make it a prime choice for those seeking a perfect mix of relaxation, adventure, and exploration.

Furthermore, the UK is a vital market for tourism in New South Wales. In the year ending June 2025, NSW welcomed 334,000 visitors from the UK, generating an impressive $844.4 million in visitor expenditure. These figures underscore the importance of the UK as a ‘star performing’ market for the state’s tourism industry. As a result, the recognition at the Wanderlust Reader Travel Awards is not just a win for Sydney but a pivotal moment in the ongoing growth of the state’s tourism economy.

This victory aligns with the goals outlined in the NSW Visitor Economy Strategy 2035, which aims to position the state as a leading tourism destination, attracting millions of visitors and billions in spending. The award serves as a testament to the continued global interest in Sydney and other NSW destinations, which are becoming increasingly popular with adventure travelers, culture enthusiasts, and those seeking sustainable tourism experiences.

With the growing recognition of Sydney’s desirability and Australia’s leadership in adventure tourism, NSW is well on its way to cementing its position as a major player on the global tourism stage. As the world’s interest in authentic travel experiences and eco-conscious tourism continues to rise, Sydney stands out as a city that offers both the excitement of urban life and the tranquility of nature.

UK Visitors Contribute Significantly to NSW’s Tourism Economy

For tourists from the United Kingdom, Sydney’s blend of stunning coastal landscapes, vibrant city life, and welcoming atmosphere make it a top destination. This recognition at the 2025 Wanderlust Reader Travel Awards will undoubtedly drive further growth in visitor numbers from the UK and other key international markets. As Sydney continues to capture the imagination of global travelers, it is poised for even greater success in the years ahead.

The win at the Wanderlust awards also signals the growing strength of New South Wales’ tourism sector. It highlights the state’s ability to attract not just visitors but investment in sustainable tourism and eco-friendly ventures. Sydney’s coastal beauty, combined with its vibrant cultural offerings, ensures that it will continue to be a destination of choice for travelers seeking unforgettable experiences.

With recognition on the global stage, Sydney’s tourism prospects have never looked brighter, and the future of NSW as a top international destination seems more assured than ever before.

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