From Kuala Lumpur to Sabah: How Domestic Tourism in Malaysia Is Surging and Why You Should Travel Locally in 2026 – Everything You Need to Know About This Tourism Boom

In recent years, domestic tourism in Malaysia has been on a remarkable growth trajectory. The country has seen a 28% year-on-year increase in local travel, a trend that continues to fuel the national tourism industry as the Visit Malaysia 2026 campaign gears up to attract 47 million international visitors. The rise in domestic tourism is also partially attributed to various discounts, special offers, and value-added experiences available across the country. As Malaysians increasingly turn to local destinations for their holidays, places like Kuala Lumpur, Sabah, Penang, Johor, and Sarawak are emerging as the nation’s preferred travel spots.

The Popularity of Local Getaways in 2025

For many Malaysians, exploring their own country has become just as appealing as venturing abroad. According to data from Trip.Best, the curated travel platform powered by a combination of AI and human expertise, local hotspots like Kuala Lumpur and Sabah have seen a surge in visits this year. These destinations have gained significant popularity due to their rich culture, scenic beauty, and family-friendly accommodations, further boosting the tourism sector.

Despite the growing interest in international travel, especially within Southeast Asia, domestic tourism remains strong. Sabah and Sarawak, both known for their rich biodiversity and unique experiences, have seen remarkable growth in visitor numbers. Furthermore, many of the tourists exploring these destinations are looking for immersive, experiential travel—a shift from traditional sightseeing to more engaging and authentic experiences.

Kuala Lumpur Continues to Attract International Tourists

While Kuala Lumpur remains a top destination for international visitors, local tourism trends indicate a significant shift towards exploring other regions of the country. Cities like Penang, with its vibrant food culture, and Johor, offering a mix of urban and nature experiences, are proving to be growing favourites among Malaysians looking for weekend getaways. These cities are particularly popular among families, with hotels offering child-friendly activities and entertainment.

Interestingly, the focus is not solely on urban centres. Regions such as Sabah and Sarawak are fast becoming go-to places for nature lovers and adventure enthusiasts. Visitors are increasingly seeking places where they can enjoy outdoor adventures, including trekking, wildlife spotting, and exploring lush rainforests and remote islands.

International Tourism Trends and Regional Travel Growth

As international travel rebounds across Southeast Asia, Malaysia remains a strong contender for regional travellers, with significant numbers of arrivals from China, Singapore, Indonesia, and Thailand. According to the Trip.Best South-East Asia travel trends report, China tops the list of inbound markets, with Chongqing, in particular, seeing a significant rise in interest from Malaysian tourists.

The global shift towards experiential travel is evident as Southeast Asian travellers opt for destinations offering unique cultural and natural experiences. Malaysia’s diverse offerings, ranging from its bustling cities to tranquil islands and rainforests, have positioned it as a highly attractive destination for both local and international visitors.

Tourism Insights and What Travelers Should Know

For those planning their travels in 2026, there are several key trends that are shaping the future of tourism in Malaysia. Family-focused holidays are on the rise, with searches for family-friendly accommodations and activities seeing a sharp increase. Kuala Lumpur, Sabah, and Penang are the top cities that feature on most domestic travel itineraries. If you’re planning a trip in 2026, don’t miss out on the special offers and promotions that will likely accompany the Visit Malaysia 2026 campaign, making it an ideal time to explore the hidden gems of this vibrant country.

Tips for Tourists Visiting Malaysia

• Explore Beyond the Big Cities: While Kuala Lumpur is a must-see, regions like Sabah, Sarawak, and Penang offer rich cultural experiences and beautiful landscapes.
• Book in Advance: Malaysia’s tourism scene is booming. To get the best rates, especially for family-friendly hotels and activities, booking ahead can help secure great deals.
• Immerse in Local Culture: Whether it’s trying local delicacies, participating in cultural festivals, or visiting natural reserves, Malaysia offers a wide array of authentic experiences.

Travel Tips for 2026

• Check for Special Deals: As part of the Visit Malaysia 2026 campaign, many attractions and hotels are expected to offer discounts and complimentary perks.
• Family-Friendly Activities: Malaysia is increasingly catering to families. Look for hotels and destinations that offer engaging activities for children.
• Intra-Asean Travel: The trend towards Southeast Asian travellers visiting other ASEAN nations is expected to continue, making it a great time to visit Malaysia for a regional vacation.

What’s Next for Malaysia’s Tourism Industry?

Looking ahead, Malaysia’s tourism industry is on track for continued growth, with domestic tourism playing a pivotal role. The rise of local tourism is providing significant benefits to both well-established and emerging destinations. As more people opt for shorter, more affordable holidays within Malaysia, the country’s tourism sector is set to see long-term growth, thanks to its rich cultural offerings, diverse landscapes, and increasing accessibility.

With the support of initiatives like Visit Malaysia 2026, local and international visitors alike can look forward to a diverse range of new experiences, discounts, and an ever-expanding list of destinations to explore.

The post From Kuala Lumpur to Sabah: How Domestic Tourism in Malaysia Is Surging and Why You Should Travel Locally in 2026 – Everything You Need to Know About This Tourism Boom appeared first on Travel And Tour World.