DDR5 RAM prices could cool in six months, says Sapphire PR manager
DDR5 memory prices have climbed sharply in recent months, raising concerns among PC builders and gamers. While many expect the situation to drag on for years, a senior figure from Sapphire believes the spike may not last as long as feared.

Speaking on The Hardware Unboxed Podcast, Sapphire PR manager Edward Crisler addressed the current DRAM situation and urged buyers not to panic. According to Crisler, some of the recent price increases appear to be driven by uncertainty rather than actual supply shortages.
Crisler said DDR5 prices are currently βunreasonableβ and could discourage people from building or upgrading PCs altogether. He warned that sustained high memory costs donβt just affect RAM sales but can also hurt demand for other components, including motherboards, cases, and graphics cards.
Despite that, he struck a more optimistic tone on timing. Crisler suggested that prices could begin to stabilize in six to eight months, arguing that vendors are reacting defensively to market conditions. He compared the situation to past pricing reactions around US tariffs, where companies raised prices in anticipation of disruption, even when supply wasnβt immediately affected.
That outlook runs counter to many industry forecasts. Several analysts expect elevated memory prices to continue well beyond 2026, largely due to limited production expansion from major suppliers such as Samsung and SK Hynix, which are prioritizing higher-margin AI and data center demand.
Even if prices remain high, Crisler believes PC enthusiasts will adapt, as they have during previous shortages. He pointed to past periods where builders held onto older hardware longer or adjusted system specs rather than paying inflated prices.
For now, his advice is simple: avoid panic buying. Whether prices ease in months or stay elevated longer, the DDR5 market remains volatile, and buyers may be better off waiting for clearer signals before making major purchases.
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