A Landmark Ski Resort Marks the Brands Bold Expansion into New Sector: All You Need to Know about Rosewood Hotel

Hotel group Rosewood is continuing its growth strategy in the multi-billion-dollar travel and hospitality industry. This growth strategy is evidenced by the announcement of several planned openings of Rosewood properties in 2025. Most recently, the Rosewood brand ski chalets were announced: Rosewood Courchevel Le Jardin Alpin, a ski-in/ski-out luxury retreat positioned in the now elite ski destination Courchevel 1850 in the French Alps. This property and brand expansion adds a high level of luxury and authenticity to the French Alps travel and ski industry. This is also the first property of rosewood in a mountain resort. A very promising development for the company.

New Properties and Milestones in 2025

Rosewood’s commitment to growth is also reflected in the upcoming opening of several key properties, with the total number of new openings in 2025 reaching eight. This includes both standalone and mixed-use properties, such as the first-ever Rosewood Residences in Beverly Hills, California. These exclusive residences elevate Rosewood’s entry into the luxury residential market, where they aim to redefine the concept of private branded living.

Additionally, the brand’s expansion into Saudi Arabia with Rosewood AMAALA promises to introduce an ultra-luxury regenerative retreat along the Red Sea. This retreat will combine wellness, sustainability, and natural beauty, setting a new benchmark for eco-conscious luxury hospitality.

Rosewood Courchevel: A First for the Brand

Rosewood Courchevel Le Jardin Alpin offers 51 luxury rooms and features direct ski-in/ski-out access, making it a truly exclusive alpine experience. Its design combines contemporary chalet aesthetics with an immersive connection to the natural beauty of the French Alps. As part of the property’s celebration of art and place, renowned artist Olafur Eliasson has created a striking art installation in the lobby, featuring crystalline forms suspended within mirrored walls, invoking the illusion of infinite snowflakes. Guests will also enjoy elevated dining, wellness offerings, and a serene, intimate atmosphere that aligns with the brand’s signature residential-style luxury.

The Global Expansion Strategy

The opening of Rosewood Courchevel is part of a broader expansion strategy that has already seen Rosewood debut in high-profile locations such as Doha, Abu Dhabi, and Beverly Hills. Rosewood Courchevel Le Jardin Alpin joins a list of other important 2025 openings, including Rosewood Mandarina in Mexico and Rosewood Miyakojima in Japan. These properties reinforce Rosewood’s strategy of establishing a global presence while offering highly curated, experience-driven stays that celebrate both local culture and natural surroundings.

The group’s expansion also includes an array of exciting residential offerings, such as Rosewood Residences in Beverly Hills and new projects in Dubai, Crete, and Rome. These properties are designed with a focus on creating exceptional, timeless experiences for guests and homeowners alike.

Focus on the Gulf Cooperation Council (GCC) Region

The Middle East continues to be a key growth region for Rosewood Hotel Group. With the upcoming opening of Rosewood AMAALA, the brand will significantly expand its presence in Saudi Arabia. It will join existing properties in the region, such as Rosewood Doha and Rosewood Abu Dhabi. Rosewood AMAALA, designed as a regenerative escape on Saudi Arabia’s Red Sea coast, promises to set a new standard for ultra-luxury wellness-focused retreats.

In addition to the Red Sea retreat, Rosewood’s portfolio in the GCC will include properties in the UAE, reinforcing the Group’s commitment to the region’s growing tourism and luxury markets.

A Thoughtful, Sustainable Approach to Development

Rosewood’s expansion is rooted in a thoughtful approach to development, with a focus on sustainability, cultural immersion, and creating spaces that connect deeply with their environments. Each new property is designed to reflect its local community, offering guests not only luxury and exclusivity but also an authentic experience that highlights the natural and cultural heritage of the destination.

The Group’s growth allows the Group to provide innovative, transformative, and resonating experiences with guests and communities while sustainably managing the Group’s global portfolio.

The Hotel Group’s upcoming properties and res and the Group facilitate the luxury travel market and reshape the growing vanity and aspiration of the overflowing travel. With more of the Group’s new hospitality redefining more and more in 2025.

Source- Rosewood Hotel Group

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