Northern Territory Welcomes Over Three Thousand Tourists Aboard Crown Princess, Driving Massive Growth in Tourism and Local Economy

The Northern Territory has welcomed a significant boost to its local tourism and hospitality sector, with more than 3,000 visitors arriving today aboard the Crown Princess cruise ship. This 114,000-tonne vessel is the latest in a series of cruise ships visiting the region during the 2025-26 cruise season, solidifying the Territory’s growing appeal as a key destination for both leisure and business.

A Significant Arrival for Local Businesses

The Crown Princess’ arrival at Fort Hill Wharf signals another chapter in the Territory’s thriving cruise tourism sector. Minister for Tourism and Hospitality, Marie-Clare Boothby, emphasized the importance of this visit, noting that it represents not just the growth of the local visitor economy but also a clear indication of the success of the Northern Territory Government’s efforts to reinvigorate the sector.

Minister Boothby highlighted that the cruise industry, in particular, has shown remarkable resilience and growth. This year alone, over 100 cruise ships have made port in the Territory, bringing with them thousands of visitors and providing valuable business for local tourism operators, hospitality establishments, and retailers. The economic impact of these visits is felt throughout the region, supporting a wide range of industries that rely on tourism.

Evidence of Economic Growth and Tourism’s Importance

Minister Boothby stressed the significance of tourism in the Territory’s ongoing economic recovery and growth. This was particularly evident with the recent docking of the Crown Princess, just weeks after the Discovery Princess made its maiden voyage to the region. Both vessels serve as tangible proof of the economic progress being made in the Northern Territory, which is seeing encouraging trends despite broader national challenges.

Tourism Research Australia’s latest data paints a clear picture of the Territory’s tourism growth, showing a marked increase in overnight trips by 28% and a 38% rise in visitor spending to September 2025. These figures demonstrate that while many other parts of Australia are experiencing flat growth, the Northern Territory is emerging as a leader in tourism recovery.

Cruise Tourism’s Expanding Impact

The economic benefits brought by the cruise industry in the Territory cannot be overstated. Figures from the Australian Cruise Association reveal that the total economic impact of the 2024–25 cruise season in the Northern Territory was an impressive $205.6 million, marking a 13.3% increase compared to the previous year. In addition to the substantial financial gains, this sector supports 581 local jobs, contributing significantly to the region’s employment and business landscape.

Minister Boothby highlighted that the growing importance of the cruise industry is part of a broader tourism trend that is helping to rebuild the local economy. As cruise tourism continues to flourish, local businesses across the Territory are reaping the rewards, from retail shops to restaurants and transportation services. These thriving sectors are a vital part of the Territory’s economic recovery after nearly a decade of decline, underscoring the role that tourism plays as one of the five key pillars in rebuilding the economy.

A Renewed Focus on Tourism’s Role in Economic Recovery

The Northern Territory Government has made it clear that tourism is central to its economic plans, and the success of the cruise sector exemplifies the positive impact this has had on local communities. Minister Boothby pointed out that the tourism sector, especially the cruise industry, has contributed significantly to the region’s economic growth. The arrival of the Crown Princess is a perfect example of how, when tourism thrives, so does the Territory.

This emphasis on tourism comes after years of decline under previous government leadership, making it even more crucial for the Territory’s growth. With strong leadership and a focus on expanding tourism opportunities, the Northern Territory is not only recovering but thriving, attracting both international and domestic visitors and investment.

The Future of the Northern Territory’s Tourism Sector

Looking ahead, the growth seen in the cruise tourism sector is expected to continue, with even more cruise ships set to visit the Northern Territory in the coming months. As the cruise industry continues to flourish, the region’s tourism infrastructure will continue to develop, creating new opportunities for both businesses and visitors. The impact of this growth extends beyond just economic benefits – it also enhances the Northern Territory’s reputation as a world-class destination for travelers seeking adventure, culture, and natural beauty.

The region’s efforts to make itself a must-visit destination are clearly paying off, with new initiatives designed to showcase its unique offerings. From natural wonders to rich cultural experiences, the Northern Territory is positioning itself as an attractive destination for tourists, not just within Australia, but internationally as well.

Building for the Future

As the Northern Territory continues to welcome cruise ships like the Crown Princess, it is clear that tourism will remain a key driver of economic growth. With continued investment in the sector and strong government support, the Territory is set to continue its trajectory as a leading player in Australia’s tourism industry. Whether it’s the growing presence of cruise ships, the rise in visitor spending, or the increased demand for local experiences, the future looks bright for tourism in the Northern Territory.

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