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KAYAK Announces Peer Bueller as CEO, Steve Hafner Shifts to Focus on AI Innovations in Travel

3 February 2026 at 21:31
KAYAK Announces Peer Bueller as CEO, Steve Hafner Shifts to Focus on AI Innovations in Travel

KAYAK has named Peer Bueller as its new Chief Executive Officer, who will start his work immediately. The move comes after Steve Hafner, the co-founder and long-time CEO of KAYAK, transitions into the role of Executive Chair. The company now enters a new phase of development, which will drive its expansion into online travel innovation.

Peer Bueller’s Appointment Marks a New Era for KAYAK

Peer Bueller, who has been with KAYAK since 2016, brings a wealth of experience to the CEO role. Initially joining the company as Chief Financial Officer, Bueller added Chief Operating Officer to his responsibilities in 2021, playing a crucial role in KAYAK’s business expansion and growth. Bueller has been instrumental in the development of KAYAK for Business, the company’s corporate travel platform, and has driven significant commercial innovations during his tenure.

As CEO, Bueller will continue to focus on strengthening KAYAK’s position as a leading travel search engine, while enhancing user experiences and driving the brand’s future growth strategies. With his deep expertise in finance and operations, Bueller is expected to steer the company toward new opportunities and innovations, especially in the growing digital travel space.

Steve Hafner Transitions to Executive Chair and Focuses on AI Innovation

After 22 years of leading KAYAK as its co-founder and CEO, Steve Hafner will move into the role of Executive Chair. Hafner’s legacy at KAYAK is marked by pioneering the metasearch category and overseeing the company’s growth and acquisition by Booking Holdings in 2013. In his new role, Hafner will focus on advancing artificial intelligence (AI) innovations within Booking Holdings to support the company’s long-term objectives.

Hafner’s transition will not mean a complete departure from KAYAK, as he continues to leverage his entrepreneurial leadership and extensive experience in travel technology in his new position. According to Glenn Fogel, CEO of Booking Holdings, Hafner’s expertise and leadership will remain crucial to the company’s future growth and technological advancements.

KAYAK’s Continued Growth Under New Leadership

KAYAK, part of Booking Holdings, has cemented its position as one of the most well-known travel search engines in the world, providing users with the ability to search for flights, hotels, rental cars, and vacation packages. The company also offers a corporate travel solution, KAYAK for Business, which has seen significant growth under Bueller’s leadership.

Peer Bueller’s appointment is expected to continue KAYAK’s upward trajectory, with a focus on improving user experience, expanding product offerings, and driving innovation across the platform. The company’s future strategies include further enhancing its mobile app and integrating more advanced AI tools to streamline travel planning for both consumers and businesses.

Booking Holdings’ Commitment to Innovation and Growth in Travel Tech

As part of Booking Holdings, KAYAK benefits from the resources and support of a global leader in online travel services. Booking Holdings, which owns brands such as Booking.com, Priceline, Agoda, and OpenTable, continues to dominate the online travel industry with a mission to make it easier for everyone to experience the world.

The leadership change at KAYAK comes at a pivotal time as the company looks to capitalize on the growing demand for travel tech solutions and innovations, especially with the rise of AI and the increased reliance on digital platforms for travel planning. Peer Bueller’s experience within Booking Holdings makes him well-suited to navigate these trends and ensure KAYAK remains a top choice for both leisure and business travellers.

A New Chapter for KAYAK and the Future of Travel Innovation

The appointment of Peer Bueller as CEO will launch KAYAK into an exciting period which will enhance user experiences while increasing its market presence within the online travel industry. Steve Hafner will maintain his influence over KAYAK’s future development through his position as Executive Chair because of his past achievements in both innovation and leadership. The leadership transition indicates that the organization will maintain its dedication to expanding operations while ensuring customer contentment and developing new technologies for the travel sector.

The post KAYAK Announces Peer Bueller as CEO, Steve Hafner Shifts to Focus on AI Innovations in Travel appeared first on Travel And Tour World.
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