Portuguese Tourism to Morocco in 2025: Here’s What You Need to Know About the Rising Popularity of Marrakech and Fez

In 2025, Morocco experienced an extraordinary boom in tourism, with a record 220,000 Portuguese visitors traveling to the North African destination. This surge represents a remarkable 35% increase compared to the previous year and showcases Morocco’s growing status as a key travel destination among Portuguese travelers. Not only has the country earned the title of “Best Destination” from the renowned Portuguese travel network Bestravel, but it has also set new records in international tourism.

The popularity of Morocco continues to soar across Europe, and its rich cultural heritage, scenic landscapes, and welcoming atmosphere are driving this surge in tourism. For Portugal, Morocco has become an increasingly popular option for travelers seeking a unique and exotic escape. This growth reflects Morocco’s strategic efforts to strengthen ties with its neighboring European markets and further boost its tourism sector.

Morocco’s Rapid Tourism Growth in 2025

In 2025, Morocco welcomed nearly 20 million tourists, marking an impressive 14% increase from the previous year. This surge in international visitors highlights the country’s growing appeal across the globe and its position as one of the most sought-after tourist destinations in North Africa.

Moreover, the tourism industry’s financial contribution was substantial, with foreign currency revenues reaching an impressive MAD 138 billion, an increase of 21% from 2024. This performance surpasses Morocco’s initial expectations, bringing the country’s tourism sector well ahead of its strategic goals for 2026.

While Moroccan tourism experienced growth from various international markets, the Portuguese market was particularly notable for its exceptional expansion. In 2025, Portugal became one of the fastest-growing sources of international visitors to Morocco. The number of Portuguese tourists visiting Morocco represented more than 50% growth compared to pre-pandemic figures, signaling a return to and surpassing of tourism levels that were seen before the global health crisis.

Why Are Portuguese Tourists Flocking to Morocco?

Several factors explain the growing influx of Portuguese tourists to Morocco. The country’s geographical proximity is a primary draw. Just a short distance across the Mediterranean, Morocco offers travelers the perfect mix of rich culture, beautiful landscapes, and exotic experiences, making it an ideal getaway for short trips and extended vacations.

The range of experiences that Morocco offers is also a major selling point. Tourists can explore the imperial cities like Marrakech and Fez, immerse themselves in the desert landscapes of the Sahara, relax on the Atlantic coast beaches, and savor some of the world’s most renowned Moroccan cuisine. The diversity of options allows travelers to tailor their visits to suit their interests, whether they are looking for adventure, relaxation, or cultural exploration.

Moreover, cultural similarities between Moroccans and Portuguese people, along with the warm hospitality that Morocco is known for, make Portuguese visitors feel particularly welcome. The rich shared history of trade and cultural exchanges between the two countries has likely contributed to the sense of comfort that Portuguese travelers experience when visiting Morocco.

The Economic Impact of Tourism on Morocco’s Economy

Tourism is a vital sector for Morocco’s economy, and the recent surge in visitors has resulted in a significant economic boost. With a 21% increase in revenue, the country has exceeded its expectations for foreign currency generation. This increase in revenues is a testament to the country’s thriving tourism infrastructure and its global competitiveness in attracting international tourists.

Morocco’s Tourism Ministry highlighted that the country is not only seeing an increase in the total number of tourists but is also benefiting from high-spending travelers. Visitors from Portugal, for example, often participate in guided tours, stay in luxury hotels, and indulge in local cuisine, all of which contribute substantially to the local economy.

Travel Tips for Portuguese Tourists Visiting Morocco

If you are planning to be part of the growing number of Portuguese tourists heading to Morocco in 2026, here are some useful travel tips to make the most of your experience:

1. Prepare for Cultural Differences

While Morocco and Portugal share some cultural similarities, there are also distinct differences that travelers should be prepared for. It’s advisable to dress modestly, particularly when visiting religious sites or rural areas. Understanding the local customs and etiquette will make your trip more respectful and enjoyable.

2. Stay Hydrated in the Desert

If you’re heading into Morocco’s Sahara Desert or exploring cities under the hot sun, it’s important to stay hydrated. Carry a bottle of water and be mindful of the heat, especially during summer months.

3. Negotiate Prices

Morocco is famous for its bustling souks and marketplaces, and haggling is a common practice. Be ready to negotiate when shopping for goods like spices, textiles, and handicrafts, as it is part of the cultural experience.

4. Explore Beyond the Cities

While cities like Marrakech, Casablanca, and Fez are popular destinations, don’t miss out on the beauty of the Atlas Mountains and Essaouira’s coastal charm. These less-visited spots offer a quieter, more authentic Moroccan experience.

Additional Insights into Moroccan Tourism Trends

Morocco’s tourism sector has not only rebounded from the pandemic but is now thriving and expanding. The country’s marketing campaigns, improved air connectivity, and increased investment in tourism infrastructure have contributed to this remarkable growth.

Tourists from Portugal, as well as other European countries, are drawn to Morocco not only for its proximity and cultural richness but also for the country’s affordable travel options. Flights from Lisbon and Porto are frequent, and there are numerous budget accommodation options available for travelers looking for a mix of luxury and affordability.

As Morocco continues to build on its tourism success, Portuguese travelers can expect even more exciting opportunities in the future, from new attractions and events to tailored travel packages that cater specifically to the Portuguese market.

Conclusion: Morocco, A Growing Destination for Portuguese Travelers

In 2025, Morocco has solidified its position as a leading destination for Portuguese tourists, with record-breaking arrivals and substantial economic benefits from its tourism sector. The growth in Portuguese visitors, coupled with Morocco’s wide range of attractions and unique experiences, ensures that the country will continue to draw travelers from across Europe for years to come.

As Morocco strengthens its tourism appeal, travelers can look forward to more investment in tourism infrastructure, more personalized travel experiences, and even more attractive options for those looking to explore the country’s wonders.

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