Dominance of Asia at ATM 2026: GCC’s Growing Travel Surge Fuels Unprecedented Tourism Growth

The Arabian Travel Market (ATM) 2026, set to be held at the Dubai World Trade Centre from May 4-7, is expected to see a significant rise in exhibitors from the Asia-Pacific region. This increase in participation is directly tied to the growing demand for travel to Asia from Gulf Cooperation Council (GCC) countries. Over the 2024–2026 period, the number of Asian exhibitors at ATM has seen a compound annual growth rate (CAGR) of 13.95%, reflecting the region’s expanding role in the global tourism market.

The rising participation from Asian countries aligns with the continued surge in outbound travel from the GCC to Asia-Pacific destinations. Countries like Thailand, Malaysia, Singapore, Vietnam and Japan remain the top choices for travellers from the Gulf, supported by improved air connectivity and competitive flight pricing, making these destinations increasingly attractive to GCC residents.

Southeast Asia’s Growing Appeal to GCC Tourists

Southeast Asia is emerging as a key player in the tourism market, particularly for travellers from the Middle East. According to recent forecasts, air passenger traffic from the Middle East to Southeast Asia is projected to grow by 5.9% by 2025. This growth is further confirmed by the 2025 ATM Travel Trends Report, which highlights that countries like Thailand will see an influx of Middle Eastern visitors in the coming years. By 2030, the region is expected to witness an additional 10 million tourism nights compared to current levels.

Thailand is expected to remain the standout destination in the Asia-Pacific region for GCC travelers. In 2025, the country will see a 12% growth in visitors from the Gulf, with increasing demand for its unique cultural experiences, adventure tourism, and family-friendly attractions. As one of the most sought-after destinations in Asia, Thailand continues to grow in prominence among travelers from the UAE and the broader GCC.

Key Asian Destinations Confirmed for ATM 2026

ATM 2026 will feature a diverse lineup of Asian tourism boards, all eager to attract more visitors from the GCC region. Countries including Thailand, Hong Kong, Cambodia, Sri Lanka, South Korea, Indonesia, Brunei, and the Maldives will all have a significant presence at the event. These destinations aim to tap into the growing appetite for cultural experiences and luxury travel options among GCC residents.

Exhibitors from major hospitality brands in Asia are also confirming their participation in ATM 2026. Prominent hotels such as Hilton Malaysia, Conrad Singapore Orchard, Hilton Maldives Amingiri Resort & Spa, and Ayana Hospitality will showcase their offerings to a global audience, hoping to capture the attention of high-value Gulf travellers seeking new destinations.

GCC Tourists Among the World’s Highest-Spending Travelers

One of the key reasons behind the increasing interest in Asia from GCC nations is the significant spending power of travellers from the Gulf. Research indicates that GCC residents spend up to 11 times more per trip in Asia compared to the global average. This high spending capacity makes Gulf tourists a valuable market for Asian destinations, which are eager to offer luxury experiences that cater to this affluent demographic.

As GCC travelers continue to prioritize high-end experiences, their demand for quality accommodations, exclusive cultural activities, and luxury services in Asia-Pacific destinations remains strong. This trend is helping to solidify the Gulf’s position as one of the most important sources of inbound tourism for countries in the Asia-Pacific region.

Strengthening Economic and Trade Relations Between GCC and Asia

The robust growth in tourism between the GCC and Asia is supported by the strengthening economic and trade relations between the two regions. Bilateral trade is expected to reach $802 billion by 2030, according to projections from Asia House. This close economic relationship is driving increased travel, as business and leisure often go hand in hand. As trade ties deepen, more GCC residents are expected to travel to Asia for both business and pleasure.

The rising travel demand between the two regions highlights the growing economic interconnectedness between the Gulf and Asia, further strengthening their shared tourism markets. With both regions poised for continued economic and tourism growth, their partnership is becoming a key driver in the global travel industry.

Spotlight on the Asia-GCC Corridor at ATM 2026

At ATM 2026, the Asia GCC travel corridor will be a major focus. A key panel discussion will be dedicated to examining the potential and challenges of this growing market. Industry leaders and tourism experts will explore how Gulf tourists, known for their premium spending habits, are fueling one of the world’s most lucrative travel corridors.

As the GCC’s tourism demands continue to grow, destinations in Asia will continue to innovate and adapt to attract these high-value visitors. By catering to their preferences for luxury and cultural experiences, Asian countries will be well-positioned to maintain and increase their share of outbound travel from the Gulf.

ATM 2026: Showcasing Global Travel Trends and Innovations

ATM 2026 will provide valuable insights into emerging global travel trends, technological innovations, and new opportunities for growth. The event will feature expert-led panels, market outlooks, and presentations on the latest advancements in travel technology. A dedicated focus on high-end and luxury travel will also allow exhibitors to engage with premium travelers, highlighting the growing importance of this market segment.

Additionally, ATM’s co-located events, such as the ATM Travel Tech showcase, will explore cutting-edge developments in AI, robotics, and sustainability, helping to shape the future of the global travel industry. The event will offer networking opportunities, business meetings, and a platform for discovering new trends, helping both exhibitors and attendees stay ahead of the curve in an ever-evolving market.

Growing Tourism Ties Between GCC and Asia at ATM 2026

The increasing participation of Asian exhibitors at ATM 2026 is a clear reflection of the rising travel demand from the GCC to Asia. As Gulf travellers continue to seek new destinations and cultural experiences, the Asia-Pacific region remains a key player in attracting high-value tourists. The economic ties between the two regions, along with the growing appeal of Southeast Asia, are set to continue driving the success of this lucrative travel corridor. ATM 2026 will serve as a vital platform for strengthening these tourism connections and exploring future growth opportunities.

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