By now, you've had time to process the New England Patriots’ flop, a defensive showcase from the Seattle Seahawks, Bad Bunny's halftime performance and everything else around Super Bowl LX. You’ve seen the Super Bowl commercials, from Dove’s celebration of women in sports to Sabrina Carpenter’s love for Pringles.
But what will stick with you? Here, our takes on the best, and worst, of the Super Bowl commercial crop for 2026.
Best Super Bowl 60 commercials
Kellogg’s Raisin Bran, “Will Shat”
Genius! It’s rare these days for an ad to make you laugh out loud, but this one just might. William Shatner stars as “Will Shat,” who’s on a valiant mission to bring more fiber to America via Raisin Bran (haven’t you heard fiber is the new protein?). We won’t spoil the jokes here, so just give it a watch.
Michelob Ultra, “The Ultra Instructor”
It’s hard to go wrong when you combine Olympic stars past and present — TJ Oshie and Chloe Kim — and throw in Kurt Russell, who famously played Team USA coach Herb Brooks in the 2004 hit “Miracle.” Lewis Pullman is also there, because why not, and he does a nice job as the student to Russell’s sensei. The ad was shot on a real mountain, and it will get you in the Olympic spirit – if you’re not already.
Lay’s, “Last Harvest”
This one has all the right ingredients for your classic Super Bowl tear-jerker: a touching parent-child relationship and a yellow lab getting older over the years. The actual storyline is not only made for a movie, but it hits all the right notes for the product it’s selling. And there’s just something about Keane’s “Somewhere Only We Know” that sweeps you up into all the feels.
Ramp, “Multiply What’s Possible”
Brian Baumgartner, who famously played dopey accountant Kevin Malone on “The Office,” is … back in an office, and he’s apparently on a deadline — a very tight one. As he approaches the five-minute mark leading up to this deadline, he discovers Ramp. Suddenly, he’s got body doubles swarming all over the office, accomplishing the tasks he clearly couldn’t have finished on his own. A+ for “The Office” references, including Kevin’s vat of chili, but we’ll give it a B because we’re still not entirely sure specifically what this product does.
Dunkin’, “Good Will Dunkin”
Dunkin’ and Ben Affleck have done it again, this time with a spoof of one of the actor’s most famous films, “Good Will Hunting.” Adding iconic sitcom actors in Jennifer Aniston, Jaleel White, Jason Alexander, Alfonso Ribiero, Jasmine Guy, Matt LeBlanc and Ted Danson — not to mention the Tom Brady cameo — pushed this one over the edge.
Worst Super Bowl commercials
Ritz Crackers, “Shell Phone”
This one has all the ingredients for a great ad, including stars Jon Hamm, Scarlett Johansson and Bowen Yang, but it falls about as flat as the product it’s promoting. The story of the Ritz party doesn’t really make any sense, though Yang’s aversion to sand is quite relatable. Overall, a swing and a miss.
Svedka, “Shake Your Bots Off”
There is pretty much nothing redeeming about this ad, which features robots dancing to Rick James’ “Super Freak” while doling out Svedka. That’s about all there is to it.
Anthropic, “Can I get a six pack quickly?”
The answer is maybe, but also, yikes! This ad underscores the fact that not only is A.I. coming for us, but it’s coming in a very annoying way. While Anthropic’s chatbot Claude allegedly won’t have ads, that doesn’t make it much more palatable.
Liquid I.V., “Against All Odds”
Liquid I.V. tries to capitalize on the success of the hit movie “KPop Demon Hunters” by featuring EJAE, who sings Phil Collins’ “Take a Look at Me Now” beautifully, but the connection to the brand feels thin at best. A sip of Liquid I.V. makes EJAE’s voice sound clearer, and she’s constantly reminding herself to hydrate, but why is she in a giant bathroom that has a piano just sitting there? Why that song? Seems like a bit of a missed opportunity.
Totino’s, “Somehow Chazmo Returns?”
It was going to be tough to follow up last year’s spot with Tim Robinson and Sam Richardson. Here, we don’t see Chazmo until the final seconds, and it was easy to forget that this was a Pizza Rolls commercial — showing more food in a Super Bowl ad is never a bad idea.
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