Ubisoft Looks to External Hires To Lead Creative Houses, Hires Yves Guillemot's Son as First Lead
13 February 2026 at 23:24
Ubisoft recently started a massive overhaul, which would see, among other measures, the company split into five so-called creative houses, each responsible for the funding, creative direction, marketing, and publishing strategies of its own games. While the actual structure and split of each creative house's IPs was previously decided, not much else has been revealed about how the new plan is coming along. Now, however, it has been revealed in recent financial filings that Ubisoft plans to hire external talent to lead some of the creative houses, with the first official hire being Charles Guillemot, the son of Ubisoft CEO, Yves Guillemot. This hire is technically a carryover from before the restructure, but Charles has seemingly been grandfathered in as lead for Creative House 1, which is just Vantage Studios and is in charge of Assassin's Creed, Far Cry, and Rainbow Six—some of Ubisoft's biggest franchises.
According to the financial report, Ubisoft will start implementing its new operating model in April, which is likely when we will hear more about who is running the other creative houses. Additionally, Ubisoft says it has seen "the return of numerous skilled former Ubisoft employees in our studios over the recent years." Ubisoft's recent actions, specifically the cessation of its work from home policy, budget cuts, and recent executive and management priorities, have not been met favorably by Ubisoft employees, with thousands of Ubisoft workers arranging a strike and calling for the resignation of Yves Guillemot and for management to take responsibility for their part in the company's recent performance, which will apparently result in up to 18% of the company's staff being laid off.
According to the financial report, Ubisoft will start implementing its new operating model in April, which is likely when we will hear more about who is running the other creative houses. Additionally, Ubisoft says it has seen "the return of numerous skilled former Ubisoft employees in our studios over the recent years." Ubisoft's recent actions, specifically the cessation of its work from home policy, budget cuts, and recent executive and management priorities, have not been met favorably by Ubisoft employees, with thousands of Ubisoft workers arranging a strike and calling for the resignation of Yves Guillemot and for management to take responsibility for their part in the company's recent performance, which will apparently result in up to 18% of the company's staff being laid off.
