Oadby’s New Best Western Hotel Raises Local Tourism Standards

A new chapter in Oadby’s tourism scene has been written with the recent opening of a Best Western hotel in the heart of the Leicestershire town. Located in Glen Rise, Oadby, the property previously housed a Premier Inn but has undergone significant refurbishments to breathe new life into the site. The hotel’s opening is expected to have a significant impact on the local tourism market, offering much-needed accommodation in this fast-developing area.

An Aspiring Destination: Oadby’s Growth in Leicestershire

Oadby, described as an aspirational town, is quickly becoming one of the most sought-after locations in Leicestershire. Its proximity to Leicester and its appeal to both corporate visitors and leisure travellers has made it a key spot for businesses and tourists alike. The town’s rapid development, including the introduction of more amenities like Hickory’s Smokehouse, has heightened its attractiveness, prompting more investment into local hospitality.

Best Western’s decision to acquire the hotel was based on a strategic analysis of Oadby’s growing demand for accommodation. The acquisition follows the site’s closure after the former owners decided not to reinvest in the property due to profitability concerns. However, with almost 90% occupancy during its previous operation, the site presented an opportunity that Best Western seized to fulfil the area’s tourism needs.

Refurbishments to Enhance Visitor Experience

While the hotel retained its essential structure, several key elements underwent a complete redesign to improve the guest experience. Best Western placed a particular emphasis on creating a welcoming, functional space for visitors. The reception area, once purely functional, has now been transformed into a modern grab-and-go breakfast area, addressing the demand for on-site dining options for visitors. This change came after the closure of the adjacent pub, which was replaced by Hickory’s Smokehouse.

The refurbishment also extended to the rooms, which received fresh curtains and a new coat of paint. Although the hotel was in good condition overall, these changes reflect Best Western’s commitment to meeting the needs of today’s tourists. The hotel aims to provide both comfort and convenience for business travellers, leisure visitors, and anyone else exploring the South Leicester area.

Oadby’s Growing Appeal for Business and Leisure Tourism

The decision to revitalise the hotel comes at a time when Oadby’s appeal as a tourism and business hub is rapidly increasing. The area has long been popular among corporate travellers, with its easy access to Leicester and the wider Leicestershire region. The addition of a new, modern hotel with updated amenities is expected to further elevate Oadby as a key destination for business and leisure tourism.

Oadby’s positioning within Leicestershire, surrounded by natural beauty and close to the vibrant city of Leicester, makes it an attractive option for visitors looking to combine work with relaxation. The town’s amenities, such as the new Hickory’s Smokehouse, provide a high standard of dining and entertainment, contributing to Oadby’s appeal as a desirable place to stay.

Meeting Local Demand for Quality Accommodation

The hotel’s opening is not just about providing a place to stay; it’s about meeting a growing demand for quality accommodation. Oadby and its surrounding areas have seen a surge in visitors, both for business and leisure purposes, and the new Best Western hotel is well-placed to meet these needs. With the town becoming an increasingly popular destination, having a high-quality, well-located hotel will allow both tourists and business travellers to explore the area with greater ease.

Best Western’s investment in this site is part of the brand’s broader strategy to expand its presence in key tourist locations. With the Oadby location, the company aims to cater to both local demand and the increasing number of people visiting the region. The development also aligns with Oadby’s goal to raise the standard of hospitality in the area, ensuring the town remains an attractive proposition for tourists, whether for short stays or extended business trips.

A Bright Future for Tourism in Oadby

The opening of this new hotel marks a promising future for tourism in Oadby. With a perfect mix of modern amenities, strategic location, and a commitment to enhancing the local tourism offering, the hotel is set to become a favourite among visitors. The town’s continued growth as an aspirational destination ensures that more investments like this will follow, further boosting the local tourism economy and raising the profile of Oadby as a must-visit location in Leicestershire.

As the town continues to attract both businesses and tourists, the addition of a top-tier hotel ensures that Oadby will remain a key player in the region’s tourism landscape. The future of Oadby tourism looks bright, with this Best Western hotel being just one example of the exciting developments happening in this vibrant town.

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