Daytona 500 viewership up from rain-delayed 2025 race, though a downward trend continues
Viewership for the 2026 Daytona 500 rebounded from 2025, but was still lower than previous regularly-scheduled races in recent years.
Fox Sports said Thursday that nearly 7.5 million people watched Tyler Reddick’s win on Sunday. That’s an increase from the 6.76 million people that watched the 2025 Daytona 500, but that race was delayed significantly by rain. Last year’s event completed just eight green-flag laps before a rain delay of over three hours stopped the race.
Sunday’s race was moved up an hour because of potential rain, and started just after 2 p.m. ET instead of after 3 p.m. ET.
With the 2024 Daytona 500 pushed to Monday because of rain, the last regularly-scheduled race came in 2023. That race, won by Ricky Stenhouse Jr., averaged 8.17 million viewers. In 2022, the Daytona 500 drew over 8.8 million viewers.
Daytona 500 viewership has been on a steady decline since 2006, when Jimmie Johnson’s win drew over 19.3 million viewers. Kurt Busch’s win in 2017 had an average audience of 11.9 million and no Daytona 500 since then has gotten close to breaking 10 million.
In 2018, Austin Dillon’s win had 9.3 million viewers and Denny Hamlin’s win a year later had 9.2 million.
Did moving up Sunday’s race mean fewer viewers ended up watching? That’s an unknown. It’s possible, but the earlier 500 also meant it didn’t run head-to-head with the NBA All-Star Game as much as it was scheduled to originally. The All-Star Game drew its highest audience since 2011 on Sunday with 8.8 million viewers.
The game, aired on NBC after the network’s daytime Olympic coverage, drew 4.1 more million viewers than the 2025 All-Star Game on TNT.
