Eswatini Air Launches New Direct Route to Lusaka with Strengthening Tourism and Business Ties, Boosting their Regional Travel Growth in Africa

Eswatini Air is scheduled to launch a non-stop service between King Mswati III International Airport (SHO) in Eswatini and Kenneth Kaunda International Airport (LUN) in Lusaka, Zambia, on 1 April 2026. This historic air route will be the first direct service between the two countries, effectively obviating the need for passengers to connect in Johannesburg.

The launch of this service is not only a significant step in the expansion of Eswatini Air but also a critical component in the development of tourism and trade between Eswatini and Zambia. With this new direct service, tourists and businessmen will have easier access to the cultural, safari, and natural tourism offerings of both countries, making it easier to visit both Eswatini’s wildlife reserves.

Strengthening Tourism and Business Travel Between Eswatini and Zambia

This new route is set to have a significant impact on tourism in both Eswatini and Zambia by making travel between the two countries easier and more accessible. Zambia’s tourism industry—known for its spectacular safaris and natural wonders like Victoria Falls—will benefit from increased visitor traffic, particularly from Eswatini and other Southern African countries, as well as international tourists visiting the region.

In Eswatini, the route will open up more opportunities for international tourists to explore the country’s cultural experiences, wildlife reserves, and scenic beauty, while promoting Eswatini’s tourism offerings alongside Zambia’s famous attractions. This improved connectivity strengthens Eswatini’s position as a gateway for multi-country itineraries, making it easier for travelers to explore both countries in a single trip.

For business travelers, this new route will simplify access to regional trade and investment opportunities, particularly in sectors like mining, agriculture, and tourism. This is crucial for the economic development of both countries, as enhanced connectivity between Southern African nations leads to increased economic cooperation and trade flows.

Supporting Sustainable Tourism and Regional Growth

In addition to its tourism impact, the new route will contribute to sustainable tourism growth in both Eswatini and Zambia. By fostering better regional cooperation in the tourism sector, this direct flight will support efforts to reduce environmental impacts by promoting travel between nearby countries, which often leads to lower emissions than more distant international flights. As both countries continue to expand their eco-tourism offerings, the introduction of this route serves as an important step in making sustainable tourism more accessible to travelers across Southern Africa.

This new air connection will also provide a valuable boost to Zambia’s tourism infrastructure, attracting more visitors to explore the country’s diverse cultural sites and wildlife conservation areas. Similarly, Eswatini—known for its rich cultural heritage and pristine natural landscapes—will see an increase in travelers eager to experience its unique offerings. The improved accessibility between the two countries will be a key driver for growth in the Southern African tourism industry, positioning both Eswatini and Zambia as premier destinations for travelers seeking authentic and nature-based experiences.

Impact on Southern Africa’s Regional Tourism Landscape

This development comes as part of a larger trend toward regional tourism growth in Southern Africa. By offering more direct flight routes within the region, Eswatini Air is helping to open up new tourism markets and support the creation of multi-country itineraries that appeal to travelers seeking both adventure and cultural experiences. The ability to easily travel between countries like Eswatini, Zambia, and South Africa allows for seamless exploration of the rich natural landscapes and heritage sites that Southern Africa has to offer.

As Eswatini Air continues to expand its regional network, it is expected to play a major role in enhancing the overall tourism infrastructure in Southern Africa. The airline’s focus on regional connectivity and affordable travel options makes it easier for tourists to discover the diverse tourism gems across the Southern African region while strengthening the regional tourism economy.

A Bright Future for Eswatini, Zambia and Regional Tourism

With the introduction of the Lusaka route by Eswatini Air, the airline is contributing to the positioning of Southern Africa as a premier destination for adventure, safari, and eco-tourism. The new route will facilitate greater business links and opportunities for both countries in the tourism and trade industries. With Eswatini’s tourism industry growing from its natural beauty and rich cultural heritage, and Zambia’s tourism industry based on its wildlife and natural wonders, this direct air service will improve travel between two of the most exciting destinations in Southern Africa.

The new route from Eswatini to Zambia will facilitate the overall vision of Southern African integration and tourism development in the region, making it easier for tourists to visit a number of countries and destinations in the region. As the tourism industry in the region continues to grow, Eswatini Air is at the forefront of sustainable travel and tourism, contributing to the continued growth of the tourism industry in both Eswatini and Zambia.

The post Eswatini Air Launches New Direct Route to Lusaka with Strengthening Tourism and Business Ties, Boosting their Regional Travel Growth in Africa appeared first on Travel And Tour World.