Explore Osaka’s Exciting New Partnership With Klook To Boost Regional Tourism And Sustainable Growth

Klook, the largest experiences platform across Asia Pacific, has signed a Memorandum of Understanding (MoU) with the Osaka Convention & Tourism Bureau (OCTB) to promote travel and tourism in places beyond the Osaka city center and to encourage the first region-wide sustainable tourism in Osaka Prefecture.

The partnership aims to combine Klook’s technology and data with OCTB’s local knowledge and resources to achieve several key objectives, including the creation of new and interesting travel experiences, improved travel flow and connectivity in Osaka, and balanced, sustainable tourism in the Osaka region municipalities.

Rethinking Regional Travel and Sustainable Tourism

The collaboration changes the way tourism in Osaka Prefecture has been marketed and implemented because, instead of emphasizing the main attractions in the core city, less explored and promoted attractions and activities throughout the entire Prefecture will be marketed. Klook’s platform will be able to promote attractions and activities beyond the city of Osaka and encourage travel throughout the entire Osaka Prefecture. It will also help reduce congestion in the heavily visited areas and distribute tourism demand more sustainably.

The MoU states that both parties will collaborate on several joint initiatives, including developing digital content and joint marketing, facilitating reciprocal data exchange, and applying Klook technology to enhance visitor engagement. This will also involve applying modern visitor engagement tools, such as audio guides and digital content, to enhance visitor experiences in a region and provide more engaging experiences.

Boosting Digital Transformation and Visitor Ease

The partnership between Klook and OCTB exemplifies how digital tools can transform the tourism sector. The use of sophisticated technology and data analysis will be used to meet the new demands of travelers, who tend to prefer multiple destinations and effortless travel. With Klook’s platform, tourism facilitators in Osaka will be able to improve visitor ease by offering essential travel services, including transportation, local activities, and pre-planned itineraries to explore regional attractions.

In this partnership, Klook will contribute beyond just technology, as Klook’s customer base will allow for data insights that are extremely valuable. This partnership will focus on understanding the behaviors surrounding inbound travel and the marketing strategies surrounding customers wanting to travel to the wider Osaka area. Klook’s marketing strategies will also assist the local businesses in coping with fast-changing demands, as they will focus on international travelers.

Regional Connectivity and Data-Driven Insights

Klook’s Travel Pulse 2026 report outlines the potential that Growing Osaka presents as a center for travel in Japan. The report indicates that close to 50% of travelers who are planning a trip to Japan in 2026 intend to travel to Osaka. This is particularly true for Millennials, who are the most dominant customers and investors in the tourism industry. This is especially true as travelers are starting to move away from the trend of visiting one city and are starting to travel to multiple places, providing a positive outlook for growing Osaka. The rise of travel involving multiple travel destinations shows just how crucial regional interconnections are becoming. Klook partnering with OCTB is in line with this new travel pattern and focuses on new ways to ease travel-related services and promote regional transport, such as the purchase of the JR Kansai travel passes, Shinkansen, and car rentals. This regional travel focus will allow Osaka and its border travel to be very easy, and travel to the many unexplored places.

Encouraging Sustainable Growth and Disseminating Visitor Concentration

Klook and OCTB are aiming to encourage sustainable tourism growth as Osaka continues to attract many international tourists. It is important to distribute tourists in the region to prevent over-tourism in certain locations. Klook and OCTB are looking to use technology to stimulate more evenly dispersed visitor circulation and tourism throughout the Osaka region, more evenly supporting the non-tourist hotspots’ local businesses.

The partnership seeks to enhance sustainable travel practices to ensure the expansion of Osaka’s tourism industry is in harmony with the environmental goals of the city’s tourism strategy. The partnership cultivates a financially viable and sustainable model of tourism by using digital technologies to control visitor flow and optimize user engagement in the tourism ecosystem. The partnership encourages visitors to travel to the surrounding areas in order to benefit local communities and mitigate the concerns associated with overtourism.

Transforming Tourism with Collaborative Strategies

The collaboration between Klook and the Osaka Convention & Tourism Bureau is a model for the future of tourism. The collaboration is expected to enhance visitor experience in Osaka by using Klook’s digital technology and the tourism data from the Osaka Convention & Tourism Bureau. The collaboration also exemplifies the growing need for collaboration between digital companies and local tourism stakeholders in the tourism ecosystem for the purpose of improving the sustainability of tourism and visitor experiences.

The collaboration exemplifies what the future of the management of tourism destinations should look like by harmonizing data, technology, and local knowledge to develop personalized travel solutions. By creating a focus on the entire Osaka Prefecture, the collaboration helps address the need for a shift in the tourism destination marketing ecosystem in order to provide a sustainable, diverse, and adaptable system to changing travel demand.

Conclusion

The collaboration with Klook and the Osaka Convention & Tourism Bureau is going to impact the region’s tourist sector. Using digital ground-breaking innovations, data-driven, and regional connectivity, Osaka is set to diversify to offer sustainable and economically positive tourism to the whole Osaka prefecture. With Klook and the Osaka Convention & Tourism Bureau collaboration, it offers innovation and tradition at the same time by giving travelers a sufficient, easy, and enjoyable tourism experience, and making it more accessible. Osaka is ready to thrive as a travel destination.

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Osaka Convention & Tourism Bureau Partners with Klook to Boost Regional Tourism and Digital Transformation for 2026: Everything You Need to Know

The newfound partnership between Klook and the Osaka Convention & Tourism Bureau (OCTB) signals a greater emphasis on the tourism experiences found in the entirety of the Osaka Prefecture. This will include the less-visited areas outside of the urban core of Osaka. This venture is aimed at improving sustainable tourism and visitor management to better distribute the demand for tourism to include the smaller and less-populated areas of the region.

The extensive digital infrastructure and data-sharing capabilities of Klook will be utilized to create joint content and digital marketing initiatives, and the Klook global platform will allow local businesses to be marketed to international travelers. Klook’s initiatives aim to enhance the overall experience for visitors and improve the engagement of local businesses to help SMEs beyond Osaka City expand their market reach.

Klook’s Travel Pulse Insights Reveal Growing Interest in Osaka

Klook’s Travel Pulse 2026, a bi-annual study of 11,000 travelers from 20 different markets, shows that almost half of the travelers planning to visit Japan in 2026 (48.6%) will be visiting Osaka. This number is even higher for the Millennial cohort, with 53.4% of them planning to visit Osaka. Osakan businesses have a great opportunity to increase their revenue due to the high purchasing capability of this demographic.

The travel behavior study shows that more travelers are planning multi-destination trips rather than visiting one city. Due to increased regional connectivity, travelers are purchasing mobility passes, Shinkansen tickets, rental cars, and now extending their travels to include popular destinations such as Kyoto and Nara. This increases the number of times travelers use Osaka as their gateway to the Kansai area.

MOUs – Sustainable Tourism and Technological Advancement

There is both an agreement and a partnership between Klook, the Osaka Convention & Tourism Bureau (OCTB), and Klook, in which both parties explain their roles and share the same goal of enhancing planning and purchasing capabilities for visitors’ travel and tourism experiences. This includes audio guides, which will enhance the travel experience and will also increase the accessibility of tourism services.

This partnership will also provide the Osaka Convention & Tourism Bureau and Klook the ability to explore new, sustainable tourism practices, such as eco-friendly and smart visitor management, and flow control to reduce tourist pressure on popular destinations. This is very important given the need for sustainable tourism practices in Japan to complement the expectation of a reduction in the level of local travel.

A Collaborative Approach for a Prosperous Tourism Ecosystem

The partnership demonstrates the value of cooperation between technological solutions providers and tourism service providers. For the first time, Klook’s digital capabilities, combined with the regional knowledge of OCTB, allow for setting a blueprint for destinations wherein, through collaboration, tourism businesses adapt to the new needs of travelers.

As the behavior of tourists changes, so do the roles of major cities. Osaka, for example, has become a hub for accessing peripheral areas. In line with this, there has been a surge in demand for travel connectivity solutions for multi-destination itineraries. Klook’s tourism ecosystem taps into this demand by providing digital solutions to end customers, allowing them to travel freely outside the designated area of a city.

Shaping Osaka’s Future in Tourism

To sum it up, Klook and the Osaka Convention & Tourism Bureau’s partnership aims to make the city of Osaka a fully integrated regional tourism destination. With a data-driven and tech-centric sustainable growth approach, Osaka will be able to develop tourism in a more even and enriching way across the region. As tourism partnerships evolve, Osaka will continue to keep up with the competitiveness of the global tourism market. With this partnership, stakeholders will profit, and visitors will have a better experience.

With the growing importance of regional tourism, partnerships like this are proof of the importance of digital travel. Leading with examples, Osaka will be able to continue to innovate in spreading the benefits of tourism across the region.

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