Adagio Reports Record Growth in Europe, Strengthening Its Position as Leading Aparthotel Brand Across France, Germany and the UK, Here’s All You Need to Know

Adagio, a major player in the aparthotel market, has registered an incredible performance in 2025, with a substantial financial increase and becoming the most preferred option for long stays in Europe. The brand operates 130 hotels in 16 countries, and it registered a record turnover of €339 million, a 7% rise from the previous year. This is due to the rising demand for the exclusive offering of Adagio, which provides the flexibility of apartment hotels along with the services of a hotel, making it the most preferred option for travelers.

A Strong Year for Adagio’s Aparthotels: Revenue and Occupancy Soar

In 2025, Adagio saw a strong performance across its properties, with a notable increase in both occupancy and revenue. The company achieved an occupancy rate of 81%, up by 3 percentage points from the previous year. Additionally, the brand welcomed 1.6 million guests, an increase of 14% from 2024, while also experiencing an 8% rise in the number of room nights sold. These statistics reflect the growing appeal of Adagio’s aparthotels, particularly among tourists seeking longer stays for both business and leisure.

The appeal of the aparthotel model is clear: guests enjoy the comforts of home, with more space, flexibility, and a welcoming environment, making it ideal for extended stays. Adagio’s portfolio, including its Adagio Original, Adagio Access, and Adagio Premium ranges, caters to different market needs. This model has proven particularly popular with tourists who require accommodations for several days or weeks, and with business travelers who value the ability to combine work and leisure in a flexible setting.

Expansion into New Locations and Strategic Partnerships

The year 2025 saw significant steps taken toward Adagio’s international expansion, with several new locations opening in key European cities. Notable openings included the Adagio Original London City East and Adagio Original Stuttgart NeckarPark, both of which cater to the growing demand for extended stay accommodations in central urban areas. These additions strengthen Adagio’s footprint in important travel hubs, providing tourists and business travelers with more convenient, well-located properties.

In addition to these new openings, Adagio entered into a strategic partnership with the Sergic Group, which will manage nine properties under the Adagio Access brand in France. This agreement will add 1,152 rooms to Adagio’s portfolio and highlights the brand’s ongoing commitment to strengthening its presence in the French market. This partnership also aligns with the brand’s larger strategy to expand into key international markets, which is vital as travel demand continues to recover and tourists seek reliable, comfortable accommodations in popular destinations.

Adagio’s Focus on Family Travel and Customer Satisfaction

Recognizing the growing demand for family-friendly accommodations, Adagio introduced a dedicated family offering in 2025. This initiative includes perks such as a second studio at 50% off, free breakfast for children under 16, and services like Kids Corners, Family City Guides, and a Library of Objects. These offerings cater to families traveling with children, providing a balance of comfort, space, and budget-friendly options. The family offer was a major success in 2025, demonstrating the importance of meeting the diverse needs of travelers.

Customer satisfaction remains at the core of Adagio’s strategy, with the brand achieving an impressive NPS of 52.1. This metric reflects Adagio’s ongoing commitment to providing high-quality service across its properties, ensuring guests have a positive and consistent experience. This focus on customer satisfaction is especially important as travelers increasingly base their accommodation decisions on the overall quality of the experience.

Commitment to Sustainability and Corporate Social Responsibility

As part of its ongoing commitment to sustainability, Adagio has taken significant steps in 2025 to reduce its environmental footprint. The brand launched a Green Key certification process, which initially covered 59 sites within the network, and a second wave of certifications is expected in early 2026. Green Key is an international eco-label that recognizes sustainable tourism practices, and Adagio’s efforts align with broader trends in the travel industry, where eco-friendly practices are increasingly important to travelers.

Additionally, Adagio has 20 sites with the Accueil Vélo (Cyclist Welcome) label and two with the Bike Friendly label, further reinforcing its commitment to sustainable mobility and promoting eco-friendly travel options. The brand has also partnered with initiatives like Too Good To Go, which redistributes uneaten breakfast products, and A Roof for Bees, which operates at 39 Adagio sites, enhancing its CSR efforts and strengthening its connection to local communities.

Adagio’s Growing Appeal to Business and Leisure Travelers

Adagio’s success in 2025 was fueled by a balanced mix of business and leisure travelers. Business travelers represented 45% of stays, while 55% came from leisure tourists, showcasing the adaptability of the aparthotel model. The average stay for business travelers was 5.2 nights, compared to 2.8 nights for leisure tourists, underlining the demand for long-term accommodations. With more people opting for extended stays, whether for work or leisure, Adagio has positioned itself as the go-to brand for this growing market.

The demand for extended stays is expected to continue rising in the coming years, driven by changes in work patterns, such as remote work and hybrid models, which allow employees to travel while maintaining their professional commitments. Adagio’s offering—spacious apartments with hotel services—appeals to this new breed of travelers seeking flexibility and convenience.

Looking Ahead: The Future of Adagio in 2026 and Beyond

As Adagio enters 2026, the brand is set to build on the momentum of a successful 2025. With an eye on continued international expansion and a strong focus on customer satisfaction and sustainability, Adagio aims to solidify its position as the leader in the European aparthotel market. The brand’s strategic initiatives, including the FIRST 2030 plan and its new partnerships, ensure that it will remain a top choice for travelers seeking long-term accommodations in key cities across Europe and beyond.

In the coming years, as tourism continues to grow and the demand for flexible accommodations rises, Adagio is well-positioned to meet the needs of both business and leisure travelers, offering a unique and high-quality experience that sets it apart from traditional hotels and other types of accommodations.

Adagio’s Impact on the European and Global Travel Landscape

Adagio’s success in 2025 also highlights the increasing popularity of aparthotels and their capacity to cater to the changing demands of modern-day travelers. By emphasizing flexibility, customer satisfaction, and sustainability, Adagio has created a niche for itself in the European market, with further expansion plans in various international locations. With travelers increasingly looking for accommodations that provide more space, convenience, and home-like comforts, Adagio is poised to take the lead in the rapidly changing scenario of the hospitality industry.

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