New Investment Boosts Platform’s Reach In Travel Monetization

Stay22, a pioneering platform in travel content monetization, has secured a significant USD 122 million dollars investment from Summit Partners, aiming to accelerate its global expansion and enhance its technology infrastructure. The funding will primarily support Stay22’s goal of transforming how creators, media publishers, and event organizers generate revenue from travel and retail content. With the growing reliance on creators for travel inspiration, Stay22 has emerged as an essential tool for converting audience engagement into revenue.

The Montreal-based company has built a data-driven, AI-powered platform that enables creators to convert booking intent into tangible revenue. By analysing real-time consumer behaviour, Stay22 directs audiences to relevant travel brands such as Booking.com, Expedia Group, and Tripadvisor. This platform’s AI-driven decisioning is designed to optimise conversion rates, allowing creators to maximise their earning potential.

The Growth of Creator Economy and Stay22’s Strategic Role

The creator economy, valued at over USD 200 billion dollars globally, is becoming a powerful force in the tourism and retail industries. As travellers increasingly rely on online creators for travel recommendations and insights, Stay22’s infrastructure plays a crucial role in converting online engagement into commercial success. In fact, Stay22’s platform processes billions of dollars in transactions annually, showcasing its significant impact on both the travel and retail sectors.

While Stay22’s initial focus has been on travel, its recent expansion into the retail vertical has shown promising results. The company’s successful entry into retail has generated USD$80 million in GMV (Gross Merchandise Value) in 2025, marking a key milestone as it looks to extend its capabilities across multiple industries.

Expanding Beyond Travel into Retail Verticals

Stay22’s upcoming initiatives will build on its success in the travel sector by expanding into broader creator monetization solutions for retail categories such as food, fashion, DIY, and consumer technology. This pivot is expected to help Stay22 tap into new verticals and cement its position as a foundational platform for the global creator economy.

As content creators continue to influence how consumers discover products and services, the demand for scalable, intelligent monetization solutions is intensifying. Stay22’s expansion into multiple sectors will provide creators with the necessary tools to capitalise on their influence across various domains, offering monetization opportunities beyond travel.

An Expanding Global Presence

With Summit Partners’ backing, Stay22 is set to enhance its product offerings and team. Over the past two years, the company has more than tripled its workforce, and with this new funding, Stay22 plans to hire additional talent across product development, engineering, and partner support teams. As the company looks to broaden its international footprint, this investment will also accelerate its expansion into key global markets, solidifying its position as a leader in the creator economy space.

Moreover, Stay22 is poised to deepen its relationships with global travel brands, suppliers, and event organisers, further strengthening its network. With more than 5,500 creators using Stay22’s platform, the company aims to scale its operations and enhance its partnerships with influential publishers like Lonely Planet and Time Out, as well as global transportation groups such as Travelier Group.

Driving Tourism Revenue Through Affiliate Opportunities

Stay22 has established itself as a critical tool for travel creators seeking to identify profitable affiliate marketing opportunities. By using Stay22’s platform, creators can seamlessly integrate affiliate links and offers into their travel content, enabling a seamless way to generate revenue. This shift is empowering creators to turn their travel-related content into a monetised revenue stream, while also benefiting travel industry partners who are eager to reach engaged, ready-to-book audiences.

As travel creators continue to shape the future of the tourism industry, Stay22’s cutting-edge platform will be integral in facilitating the conversion of travel engagement into real, measurable commerce. The company’s ability to leverage AI and machine learning to predict traveller preferences positions it as a leader in the intersection of content, commerce, and travel.

The Road Ahead

Looking ahead, Stay22’s vision is to create an ecosystem where creators from various sectors can connect, collaborate, and monetise their content with ease. As the company continues to scale, the focus will remain on empowering creators to unlock the full potential of their influence. These USD 122 million dollars investment from Summit Partners represents a critical step towards realising that vision, as Stay22 prepares to evolve from a niche travel platform into a global leader in creator monetization.

Stay22’s growth trajectory is indicative of the increasing value that the creator economy holds for industries like travel and retail, and its expansion into new sectors signals the company’s commitment to supporting creators globally. As the global tourism industry recovers and evolves, Stay22’s role in shaping the future of travel monetisation is more crucial than ever.

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