Samsung’s Jay Kim stood on a stage in Barcelona and shared crucial details about the Samsung AI Smart Glasses. The executive let slip that the upcoming Samsung AI Smart Glasses will feature a camera at “your eye level.”

Samsung has been working on AI Smart Glasses with Qualcomm and Google since 2023, and until this week at MWC 2026 all we got was strategic silence and some internal whispers about something called Project HAEAN, via CNBC.

The glasses feed what you’re looking at through that camera to your Galaxy phone, which does the heavy lifting and then sends you back “a lot of information”. Your phone becomes the brain and the glasses are just your eyes and ears.

When asked about a built-in display, Kim sidestepped the whole thing and said Samsung’s got watches and phones if you need a screen.

Meta’s Ray-Ban glasses own 82% of the global smart glasses market, and Samsung’s essentially trying to clone that playbook with better AI baked in.

The difference is Gemini integration, tighter Galaxy ecosystem hooks, and the hope that Samsung’s name carries more weight than Meta’s in a category where people are still creeped out by cameras on faces.

Kim said the XR headset stuff won’t be “a sort of mass scale business”. It signals the company screwed up, thinking people wanted bulky VR nonsense when they just want something lightweight they won’t be embarrassed to wear.

Samsung is betting that AI agents will turn glasses into the next must-have platform. Meta’s already there and Apple is presumably watching. Samsung’s targeting a release “for industry this year,” and Qualcomm’s confirmed 2026.

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