Queensland Sweeps Australian Tourism Awards with Twelve Major Wins, Cementing Its Status as Australia’s Home of the Holiday

Queensland’s tourism sector has recorded a milestone achievement, securing its most significant triumph at the Australian Tourism Awards since 2022. The state’s operators celebrated an impressive overall tally of twelve accolades, including seven gold, two silver, and three bronze awards. This remarkable success has been viewed as a strong endorsement of the Crisafulli Government’s Destination 2045 strategy, a long-term plan designed to re-establish Queensland as Australia’s premier tourism destination.

The awards, hosted by the Australian Tourism Council, represent the highest level of national recognition within the industry. They acknowledged outstanding performance across a range of categories including events, destinations, accommodation, and unique visitor experiences. Queensland’s success was interpreted as a clear reflection of the renewed focus and investment the state has placed in developing world-class tourism products after years of underperformance.

Reviving Growth After a Decade of Decline

The latest recognition has arrived at a pivotal moment for the state’s visitor economy. Queensland had faced a decade-long decline in tourism growth, attributed to earlier underinvestment and limited policy action. With the launch of Destination 2045, the Crisafulli Government has introduced a comprehensive strategy that firmly places tourism and hospitality at the core of Queensland’s economic revitalization agenda.

This revitalized focus aims to not only restore but elevate Queensland’s global positioning by supporting operators through infrastructure improvements, innovation funding, and destination marketing. The results seen at the national awards are being celebrated across the tourism community as evidence that a sustained turnaround is well underway.

Recognizing Excellence Across Diverse Categories

The 2026 Australian Tourism Awards ceremony showcased Queensland’s breadth of talent and tourism diversity. Among the state’s top performers were iconic experiences, boutique resorts, and innovative operations that have demonstrated creativity, resilience, and an unwavering commitment to quality.

The seven gold winners included the Abbey Medieval Festival in the Festivals and Events category and Cape York Peninsula Lodge for Aboriginal and Torres Strait Islander Tourism Experiences. Beenleigh Artisan Distillery was honored in Tourism Wineries, Distilleries & Breweries, while the BIG4 Gold Coast Holiday Park and Motel triumphed under Caravan and Holiday Parks. Novotel Cairns Oasis Resort received the award for 4–4.5 Star Deluxe Accommodation, while Turtle Sands Nature Resort was recognized as the nation’s leading New Tourism Business. Bay Island Lifestyle secured gold for Excellence in Accessible Tourism, a reflection of Queensland’s growing focus on inclusive and accessible travel.

Silver awards went to the Cairns Convention Centre for Business Event Venues and Fun Over 50 Holidays – Immersive Tours and Adventures in the Major Tour and Transport Operators category. The bronze winners included Fun Over 50 Holidays for Ecotourism, St George Region Explore Centre for Visitor Information Services, and The Reef House Adults Retreat for 5 Star Luxury Accommodation.

Together, these twelve award-winning organizations underscore Queensland’s ability to deliver outstanding travel experiences that cater to wide-ranging traveler interests, from luxury stays and cultural heritage to sustainability and local adventure.

Destination 2045: The Blueprint for a Tourism Renaissance

Queensland’s renewed success in the tourism industry has been attributed to the Destination 2045 plan — a strategic long-term vision to strengthen the state’s standing as Australia’s tourism capital. The plan focuses on sustainable development, diversified tourism offerings, and the creation of premium products designed to attract both domestic and international visitors.

Under this framework, major investments are being directed toward enhancing visitor experiences, improving accessibility, and supporting the growth of environmentally responsible tourism enterprises. By encouraging public-private partnerships and empowering regional operators, the strategy aims to ensure sustainable growth that benefits local communities and the state’s overall economy.

The strong showing at the national awards is therefore seen not simply as recognition of individual businesses, but as a collective reflection of Queensland’s transformation into a destination defined by innovation, inclusivity, and global competitiveness.

Endorsements Reflect Industry-Wide Confidence

Minister for the Environment and Tourism Andrew Powell described the results as a defining achievement for Queensland’s tourism operators and the state’s global brand identity. He emphasized that the awards demonstrate the strength, resilience, and creativity of Queensland’s tourism businesses and acknowledge their contribution to the state’s economy and reputation.

Minister Powell also expressed that Queensland’s success reflects the hard work and determination of operators who continuously deliver experiences unavailable elsewhere. Through the Destination 2045 agenda, the state is not only lifting standards but setting new national benchmarks for quality and excellence.

Supporting this sentiment, Queensland Tourism Industry Council (QTIC) CEO Natassia Wheeler highlighted that the Australian Tourism Awards remain the pinnacle of national recognition for tourism excellence. She commended all Queensland winners and finalists for their professionalism and ability to represent the state proudly at the national level. According to her, the seven national gold awards illustrate Queensland’s depth, diversity, and leadership within the Australian tourism landscape.

These sentiments underscore that Queensland’s achievements are not isolated wins but the result of a deliberate and coordinated approach to workforce development, destination branding, and tourism investment.

The Sunshine State Reclaims Its Tourism Crown

The awards night has been framed as a celebration not only of operational excellence but also of the spirit that drives the Sunshine State’s tourism sector. Following years of underinvestment and stagnation, Queensland’s resurgence symbolizes more than recovery — it represents the reassertion of its rightful place at the forefront of Australian tourism.

Each winning operator, from the historic Abbey Medieval Festival to the eco-conscious Turtle Sands Nature Resort, contributes to defining what makes Queensland unique: authentic storytelling, natural beauty, and hospitality that resonates with travelers from around the world. As these operators continue to innovate, they reinforce Queensland’s identity as the Home of the Holiday — a destination that embodies world-class experiences and an irresistibly warm welcome.

Setting the Standard for the Future

With its 2026 achievements, Queensland has signaled to the rest of Australia that the state’s tourism revitalization is well underway. The Crisafulli Government’s results-driven focus on the tourism economy appears to be paying dividends, creating strong industry confidence and renewed investor interest.

The ongoing implementation of the Destination 2045 strategy is expected to sustain this momentum for decades, paving the way for continuous growth in visitor numbers, higher international visibility, and more diversified tourism opportunities.

By combining visionary leadership, strategic investment, and the unmatched passion of its operators, Queensland has once again demonstrated that it stands firmly as the nation’s tourism leader — and a destination where every visitor can truly experience the best of Australia.

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Tasmania Dominates the Qantas Australian Tourism Awards with Ten Medals, Elevating Its Status as a Top Global Tourism Spot

Tasmania’s tourism sector enjoyed a momentous victory at the Qantas Australian Tourism Awards in Fremantle, taking home an impressive 10 medals across multiple categories. This remarkable achievement highlights the exceptional offerings that the state has for visitors and cements Tasmania’s position as a leader in Australia’s tourism industry. The medals included two Gold, one Silver, and seven Bronze, reflecting the strength, diversity, and quality of Tasmania’s tourism experiences.

Recognizing Excellence in Tasmania’s Tourism Sector

Minister for Tourism, Hospitality, and Events, Jane Howlett, praised the outstanding performance of Tasmania’s businesses and operators, acknowledging their hard work and dedication. She stated that the national awards set the standard for excellence in the tourism sector and congratulated Tasmania’s tourism professionals for their success.

Howlett emphasized that the state’s tourism industry owes much of its strength to the commitment of local businesses. She further acknowledged the variety of categories in which Tasmania’s businesses were recognized, showcasing the wide range of experiences available to visitors, from cultural attractions to adventure tourism, fine dining, unique accommodations, and world-class festivals.

The awards not only celebrate Tasmania’s success but also reinforce the state’s reputation as a diverse and dynamic destination. The diverse categories recognized demonstrate the variety of experiences that visitors to Tasmania can enjoy, contributing to the state’s robust visitor economy.

Gold Medals Highlight Tasmania’s Leading Tourism Offerings

Two businesses from Tasmania earned the coveted Gold medal, marking the pinnacle of the state’s achievements at the Qantas Australian Tourism Awards. These prestigious accolades were awarded to The Dragonfly Inn in the Hosted Accommodation category and Pennicott Wilderness Journeys in the Major Tour & Transport Operators category.

The Dragonfly Inn has long been recognized for its exceptional accommodations, offering visitors a unique and luxurious stay in Tasmania’s picturesque surroundings. Known for its outstanding service and attention to detail, The Dragonfly Inn continues to be a sought-after destination for travelers looking for a memorable and relaxing experience.

Pennicott Wilderness Journeys, another Gold medal winner, has earned widespread acclaim for its adventurous tours and transport services, showcasing Tasmania’s breathtaking wilderness. Specializing in unique and immersive wildlife experiences, Pennicott Wilderness Journeys provides guests with unparalleled access to Tasmania’s natural beauty, making it a standout in the tourism industry.

Silver Medal Recognizes Excellence in Tour & Transport Services

Tasmania’s eGuide earned the Silver medal in the Tour & Transport Operators category, further emphasizing the state’s commitment to providing exceptional tour services. eGuide has revolutionized the way visitors experience Tasmania, offering a unique blend of modern technology and personal expertise. By offering digital solutions that enhance the visitor experience, eGuide has earned recognition for its innovation and dedication to showcasing the state’s best attractions.

Bronze Medals Showcase Tasmania’s Diverse Tourism Experiences

Tasmania’s tourism offerings were further celebrated with seven Bronze medals, highlighting the state’s diverse appeal across multiple tourism sectors. These awards acknowledge the outstanding contributions of various businesses that help shape Tasmania’s reputation as a world-class destination.

Among the Bronze medal winners was the Australian Wooden Boat Festival, which took home a Bronze in the Major Festivals & Events category. This annual event celebrates the maritime heritage of Tasmania and draws large crowds from across Australia and beyond. The festival’s popularity reflects the state’s deep connection to its seafaring history and its commitment to preserving and sharing this cultural legacy.

The Cascades Female Factory Historic Site was awarded a Bronze in the Cultural Tourism category, recognizing its significant role in educating visitors about Tasmania’s convict history. The site provides an immersive experience that allows guests to learn about the state’s rich cultural heritage and the lives of the women who lived there during the colonial era.

Aquila Eco Retreat, which earned a Bronze in the Unique Accommodation category, offers visitors a chance to connect with nature while staying in eco-friendly accommodations. Located in a secluded part of Tasmania’s wilderness, Aquila Eco Retreat is a model of sustainable tourism, providing guests with a peaceful, environmentally conscious experience.

Other Bronze medal winners include Younique Stays in the Tourism Retail, Hire & Services category, Peppers Silo Hotel for 4-4.5 Star Deluxe Accommodation, Blue Derby Pods Ride in Adventure Tourism, and The Truffle Farm in Excellence in Food Tourism. These businesses exemplify the range of tourism experiences that make Tasmania a must-visit destination for travelers from all over the world.

Tasmania’s Tourism Industry Continues to Thrive

The recognition of Tasmania’s tourism businesses at the Qantas Australian Tourism Awards highlights the ongoing growth and success of the state’s visitor economy. Minister Howlett’s comments emphasized the importance of working together to enhance and grow the tourism industry, which has become a vital contributor to Tasmania’s economy.

The state’s tourism sector continues to thrive, thanks to the passion and dedication of the businesses and operators who work tirelessly to create unforgettable experiences for visitors. As Tasmania’s tourism offerings expand and evolve, the state is poised to continue its upward trajectory as a leading destination in Australia.

With such a strong showing at the Qantas Australian Tourism Awards, Tasmania’s tourism businesses have proven that the state is home to some of the finest tourism experiences in the country. The state’s commitment to excellence, innovation, and sustainability ensures that visitors will continue to flock to Tasmania for years to come.

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Western Australia Clinches Sixteen Medals at the Qantas Australian Tourism Awards, Reinforcing Its Status as a Global Tourism Leader: Know More

Western Australia (WA) has once again proven its strength as a world-class tourism destination, with local businesses bringing home 16 prestigious medals at the Qantas Australian Tourism Awards held in Fremantle, Australia’s reigning Top Tourism Town. The awards, presented to a wide array of tourism businesses across the country, showcase the exceptional experiences and services available in WA, from luxury accommodations to cultural and adventure-based tours.

Gold Medals for Excellence in WA’s Tourism Sector

At the heart of WA’s success were three businesses that took home Gold medals for their exceptional services and experiences. The Gourmet Camp Oven Experience was awarded two Golds, one for its excellence in Tourism Restaurants & Catering Services and another for its achievements in Food Tourism. This unique dining experience, set amidst the stunning landscape of WA, showcases the region’s culinary offerings, elevating it to a must-do for food lovers and tourists alike.

The Swan Valley Visitor Centre also claimed a Gold medal for Visitor Information Services. Known for its extensive visitor resources and services, the centre provides essential information for those exploring the Swan Valley’s renowned wineries, restaurants, and unique cultural experiences.

Silver Medals Recognize WA’s Diverse and Rich Tourism Offerings

In addition to the Gold medal winners, WA’s tourism industry also earned a wealth of Silver medals, reflecting the depth and diversity of experiences available in the state. The WA Museum Boola Bardip, which offers an immersive and diverse experience of the region’s history and culture, received a Silver in Major Tourist Attractions. Meanwhile, Albany’s Historic Whaling Station took home a Silver in the Cultural Tourism category, offering visitors a unique glimpse into WA’s whaling history and its connection to the region’s heritage.

Broadwater Resort in Busselton earned a Silver for its 3 – 3.5 Star Accommodation, providing affordable yet comfortable options for visitors exploring the scenic Margaret River region. The Mandalay Holiday Resort, also awarded Silver, stood out in the Caravan & Holiday Parks category, providing families and adventurers a welcoming base for exploration.

The Oolin Sunday Island Cultural Tours received a Silver medal for Aboriginal & Torres Strait Islander Tourism Experiences, giving visitors a unique opportunity to connect with the traditional custodians of the land. In the Festivals & Events category, Subi Blooms x Gather also earned Silver, celebrating the beauty and vibrancy of WA’s floriculture and its blossoming event scene.

A Showcase of WA’s Retail and Touristic Services

Silver awards were also earned by Willie Creek Pearls for Tourism Retail, Hire & Services, offering visitors the chance to experience the iconic WA pearl industry. The tourism industry also saw several businesses acknowledged for their outstanding tour services. HeliSpirit, with its exceptional helicopter tour offerings, earned a Silver for Major Tour & Transport Operators, while the Margaret River Discovery Co, offering guided tours of the region’s best sights, received a Silver in the same category.

Off The Beaten Track WA, dedicated to providing accessible tourism experiences for all, was awarded a Silver in Excellence in Accessible Tourism, further showcasing WA’s commitment to inclusivity and equal access for tourists. The Wadjemup/Rottnest Island “A Little Longer” Campaign received Silver in the Tourism Marketing & Campaigns category, highlighting the campaign’s effectiveness in promoting one of the region’s most iconic destinations. Finally, Wooleen Station, a remote outback destination offering hosted accommodation, earned a Silver in Hosted Accommodation.

Bronze Medals Celebrate WA’s Growing Tourism Impact

Bronze medals were also awarded to several Western Australian businesses, further underscoring the quality and innovation across the state’s tourism sector. Albany’s Historic Whaling Station took home a Bronze in the Tourist Attractions category for its unique heritage experience. HeliSpirit earned a Bronze in the Major Tour & Transport Operators category, highlighting its role in giving visitors a fresh perspective of WA’s natural beauty through unforgettable aerial tours.

Margaret River Discovery Co earned a Bronze for its exceptional services as a Tour & Transport Operator, reinforcing the region’s status as a top tourist destination. Off The Beaten Track WA’s Bronze for Excellence in Accessible Tourism is yet another recognition of WA’s growing commitment to inclusivity in tourism. The Wadjemup/Rottnest Island “A Little Longer” Campaign also won a Bronze in Tourism Marketing & Campaigns, enhancing Rottnest Island’s status as a top tourism destination.

WA’s Commitment to Excellence in Tourism Experiences

Tourism Council WA CEO, Evan Hall, praised all of the WA medalists and finalists, emphasizing their dedication to elevating visitor experiences and cementing Western Australia’s reputation as a vibrant and inclusive tourism destination. Hall highlighted the exceptional diversity in WA’s tourism offerings, from Perth’s world-class city attractions to the remarkable experiences available in the state’s rural and regional areas.

With Fremantle and Rottnest Island providing the backdrop for the national awards ceremony, Hall emphasized the significance of having industry leaders from across the country in WA, allowing them to experience firsthand the incredible tourism offerings in the region. The event also served as a platform to showcase Western Australia as a world-class events destination.

Western Australia’s Continued Growth as a Global Tourism Hub

The impressive achievements of Western Australia’s tourism businesses at the Qantas Australian Tourism Awards highlight the state’s ongoing growth as a global tourism hub. These awards bring increased recognition to the state’s tourism sector, encouraging both domestic and international visitors to explore all that WA has to offer. With a diverse range of award-winning businesses in various categories, tourists are encouraged to explore the region’s best-kept secrets, from cultural experiences to world-class accommodations and breathtaking natural beauty.

For anyone planning a visit to Western Australia, there has never been a better time to explore the award-winning experiences that the state offers. The 16 medals won at the Qantas Australian Tourism Awards stand as a testament to the exceptional talent, innovation, and passion driving WA’s tourism industry.

As Hall noted, now is the perfect time to book a trip in Western Australia, ensuring that visitors can experience these award-winning destinations for themselves.

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