Samsung recently introduced its newest smartphone lineup, the Galaxy S26 series, at Galaxy Unpacked 2026. The launch created a lot of excitement among tech fans. Earlier this month, many people gathered outside Samsung’s Gangnam store in Seoul to be among the first to receive the new phone.

The Galaxy S26 series has already made a strong start. During the seven-day pre-order period from February 27 to March 5, Samsung received about 1.35 million pre-orders, the highest number ever for the Galaxy S series.

At the Gangnam store, a long line of customers waited patiently before the opening time. A large LED screen on the building showed videos of the phone’s AI “Photo Assist” feature, which made the crowd even more excited while waiting.

Image via Samsung

The first customer to receive the phone was Jang Won-seok. He happily received the Galaxy S26 Ultra along with Galaxy Buds 4 Pro, while staff members congratulated him. Jang said he loves technology and buys the newest Galaxy smartphone every year. This was his fourth time pre-ordering a Galaxy phone, but the first time he received the first unit at the event.

He shared that he was especially interested in the new privacy display feature and the improved AI tools. He had used AI features on his previous Galaxy S25 Ultra to translate academic papers, and he is excited to see how the new AI will help him even more.

The Galaxy S26 Ultra is the most popular model, making up about 70% of total pre-orders. Many customers also liked the special offer that allowed them to buy the 512GB model at the price of the 256GB version.

Visitors could also try the phone at the “Galaxy Studio,” where they tested features like Super Steady Shooting, Privacy Display, and the AI-powered Creative Studio. The event showed how excited people are about Samsung’s latest AI smartphone technology.

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