MSI Accuses NVIDIA of 20% GPU Undersupply, Follows ASUS Down DDR4 Production Increase
16 March 2026 at 22:02
As PC gamers and enthusiasts, we all know by now that there is a supply shortage of various silicon components in the personal computing market, with the blame largely falling on AI demand and NVIDIA's and AMD's pivots to AI data center supply. In a recent report by Money UDN MSI's General Manager, Huang Jinqing, predicts a 15-30% price increase for its gaming products across the board as a result of the current market conditions. Jinqing goes on to say that there is an NVIDIA GPU supply shortage on the order of 20%.
As a result of the current supply shortages, Jinqing suggests that the overall PC market will shrink by as much as 10-20%. Recent retailer reports paint a slightly grimmer picture, though, with Mindfactory's sales figures pointing to a more significant decline in GPU sales volume. In light of the recent shortages, especially of DDR5 memory, hardware makers have turned to older platforms, with ASUS announcing increased production for DDR4 motherboards. Now, it seems as though MSI will follow ASUS down that path, with Jinqing confirming that it has signed long-term contracts for memory and shifted production to increase DDR4 motherboard output.
As a result of the current supply shortages, Jinqing suggests that the overall PC market will shrink by as much as 10-20%. Recent retailer reports paint a slightly grimmer picture, though, with Mindfactory's sales figures pointing to a more significant decline in GPU sales volume. In light of the recent shortages, especially of DDR5 memory, hardware makers have turned to older platforms, with ASUS announcing increased production for DDR4 motherboards. Now, it seems as though MSI will follow ASUS down that path, with Jinqing confirming that it has signed long-term contracts for memory and shifted production to increase DDR4 motherboard output.
