Social media was quick to respond to Michigan Football’s announcement appointing Natalia Benitez-Hilton as its new Director of Football Operations. The announcement was accompanied by a branded graphic featuring the Utah graduate.

Replies to the announcement spread rapidly on social media, with many memes and comments made referencing former Michigan Football head coach Sherrone Moore, who was fired in December 2025.

Many people joked about Moore’s reaction to a woman being hired for a football operations role. One reply stated, “Sherrone Moore punching air as we speak.” Another reply stated, “Thank god they fired THAT coach.” A third reply stated, “I’m not even clicking the replies, but they have to be all time.”

Sherrone Moore was fired on Dec. 10, 2025, after two years as Michigan Football’s head coach, succeeding Jim Harbaugh, who resigned after leading the Wolverines to a national championship to become the NFL’s Los Angeles Chargers head coach.

The university fired Moore after an inappropriate relationship with a member of the Michigan Football staff and due to legal issues, according to Rezmierski. However, the woman ended the relationship before Moore was fired, Rezmierski stated.

Benitez-Hilton was an executive assistant for the Utah Jazz before being hired at Michigan Football.

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