Samsung officially launched its 2026 OLED TVs in the US, bringing 165Hz gaming, AI upscaling and zero glare. At the top of the stack sit the S95H, S90H, and S85H, scaling up to 83 inches.

The Korean tech giant is doubling down on the idea that your TV should be smart enough to adapt, not just display.

The standout is the S95H with its new FloatLayer design, built to sit flush against the wall and double as digital art via the Samsung Art Store. It is a clear shift toward making TVs part of home decor, not just entertainment hardware.

On the performance side, Samsung is focusing heavily on real-world viewing. Glare Free technology now expands to both S95H and S90H, tackling reflections, which often matter more than peak brightness.

Gamers get a serious upgrade with Motion Xcelerator 165Hz, along with G-SYNC and FreeSync Premium Pro support. This is Samsung preparing for high-end gaming beyond consoles.

At the core sits the NQ4 AI Gen3 Processor, powering features like 4K AI upscaling, HDR remastering, and automatic picture tuning.

Software is another big play. Samsung Vision AI Companion and a seven-year OS update promise signal a long-term shift. This lineup shows Samsung is thinking beyond displays, aiming to build smarter, longer-lasting TVs.

Samsung has also outlined US pricing for its broader 2026 OLED TV lineup.

• The flagship S95H series starts at $2,499.99 for the 55-inch model and goes up to $6,499.99 for the 83-inch variant.
• Sitting just below it, the S90H lineup ranges from $1,399.99 for the 42-inch model to $5,299.99 for the 83-inch version, offering a wider spread of sizes for different room setups.
• The more accessible S85H series begins at $1,199.99 for 48 inches and tops out at $4,499.99 for the 83-inch class.

Related article:

• Samsung unveils 2026 The Frame Pro in the US with advanced glare-free tech

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