Global AR smart glasses shipments are slowly picking up the pace, with several players like Meta, RayNeo, XREAL, and others poised to grow at an impressive rate, with this particular category estimated to witness a 98 percent year-over-year increase for H2 2025. Naturally, all of these companies needed to create a market to reach this stage, meaning the heavy lifting has already been done, giving Apple a tremendous opportunity to scale new heights with its first display-free AR glasses, which are scheduled to arrive in early 2027. Pricing to play a pivotal role in the success of Apple’s AR glasses, […]

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