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Today β€” 20 April 2026Main stream

Booking.com study maps a turning point for sustainable travel across all ages and markets

Multigenerational travellers arrive at a sustainable boutique hotel in a lush hillside village at sunset with solar panels and garden plantsSustainable travel has reached a turning point, with new global research showing that eco-conscious choices are no longer confined to a single generation, income bracket or traveler type, but are reshaping how people of all […]

One in three travelers across all generations plans a certified sustainable hotel stay in 2026

Hilton and Tesla EV chargingDemand for sustainability-certified hotel accommodation has reached a significant milestone, with travelers booking 100 million room nights at third-party certified properties on Booking.com in 2025, as green stays shift from niche preference to mainstream travel […]

Older generations outperform younger travelers on every practical eco habit

Older couple hiking hand-in-hand with large backpacks on a misty forest trailOlder travelers are significantly more likely to take practical steps toward sustainable travel than their younger counterparts, despite expressing lower overall intentions to do so, according to new research from Booking.com. The finding is part […]

Ibiza promotes sustainable tourism to rediscover authentic island

20 April 2026 at 12:21
Aerial view of Port des Torrent beach, a cove with turquoise waters and anchored boats on the west coast of Ibiza, Spain.Ibiza is repositioning itself as a destination for sustainable tourism, with a renewed focus on culture, nature and local identity beyond its global reputation for nightlife. Authorities and tourism bodies are highlighting lesser-known aspects of […]
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