NoiseFit Diva Araya Launched in India with Ceramic Design and AMOLED Display
Noise has launched a new smartwatch in India called the NoiseFit Diva Araya. It sits in the brandβs premium range and focuses heavily on design, with a look that leans more towards jewellery than typical smartwatches.

The Diva Araya is the companyβs first ceramic smartwatch. It uses a scratch-resistant ceramic body that is meant to keep its finish over time. Around the dial, there are 60 precision-set stones, which give it a more polished, high-gloss appearance. The watch is available with three strap options: ceramic, metal, and mesh, with the ceramic version being the main highlight.
It comes with a 1.28-inch AMOLED display that can go up to 850 nits of brightness. This should make it usable both indoors and outdoors without much trouble. There are over 100 cloud-based watch faces available, along with options to customise them.

The smartwatch supports Bluetooth calling and runs on Bluetooth 5.3. Other features include an AI voice assistant, notifications, music and camera controls, weather updates, and a find my phone function. It also includes basic tools like a calculator, timer, stopwatch, and world clock.
On the health side, the watch tracks heart rate, SpOβ levels, sleep, and stress. It also includes cycle tracking with phase insights and overnight skin temperature monitoring. An SOS feature with live location sharing is included for emergency situations. The battery is rated to last up to five days on a single charge. Charging is done using a magnetic cable. The device comes with a one-year warranty.
Pricing & availability
The NoiseFit Diva Araya is priced at Rs. 4,999 as an introductory offer and is now available through the companyβs website and Amazon India.
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