Samsung is sweetening the deal on its mid-range phones in South America, quietly rolling out a Spotify Premium bundle for buyers of select Galaxy A series devices in the region.

Spotify Premium is being offered to Samsung Galaxy buyers across countries in South America, reports ETNews. It’s a smart play, and it tells you a lot about how nervous Samsung actually is.

Buyers of the Galaxy A57, A37, A17, and A07 pick up three months of Spotify Premium at no cost. Existing subscribers aren’t left out either; they can snag up to two bonus months depending on conditions.

Benefits of Spotify Premium include ad-free streaming, offline downloads, and curated recommendations. Samsung fans buying Galaxy A phones are getting free access, and it should be available globally.

Latin America shipped 140.5 million phones last year, and Samsung held the top spot with 46.9 million units. Omdia reported that the Korean company’s shipments were carried largely by a 32% surge in entry-level A0x and A1x models.

South Americans consume content, including music, video, and social media, eagerly. Attaching a streaming benefit to a phone purchase isn’t random. It’s targeted at a behavior that already exists, just redirected toward the Galaxy ecosystem.

Rising memory costs are squeezing manufacturers across the board this year, and inventory strategies in the region are tightening. Bundling Spotify is the move you make when a race to the bottom stops being an option.

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