Samsung today announced “Samsung AI Week” in the US, running from May 11 through June 7, with the spotlight squarely on Galaxy devices, connected home appliances, and AI-driven entertainment features.

Through the AI Week promo, Samsung is trying to convince buyers in the US that its hardware finally works better together. Phones, watches, TVs, earbuds, and even laundry machines are now being packaged as one giant AI ecosystem play.

At the center of the campaign sits the Galaxy S26 Ultra, paired with products like the Galaxy Watch Ultra and Galaxy Buds 4 Pro.

The company says users can check AI Now Brief on the Galaxy S26 Ultra before workouts, review Energy Score and Sleep Score data, then get adjusted recommendations from Samsung’s Running Coach system.

Samsung also highlighted Gemini integration on the Galaxy Watch Ultra. The company is clearly tying this push to summer fitness trends and events like Global Running Day on June 3.

Meanwhile, the Galaxy Buds4 Pro use Adaptive Noise Control with Voice Detect to lower music volume automatically when outside sounds or conversations are detected.

Samsung used the announcement to showcase its new Micro RGB TV lineup and AI-powered viewing tools aimed at sports fans.

The Korean tech giant also introduced Vision AI Companion, or VAC, which acts like an on-screen assistant during live content. The same AI treatment is coming to monitors like the Smart Monitor M8 and The Movingstyle Essential.

Samsung AI Week runs in the US until June 7 through Samsung’s official online store and participating retail channels.

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