Samsung has changed its smartphone sales team in India. This is done to improve sales and compete better with Chinese brands. A senior leader, Raju Pullan, has left the company, which led to this reshuffle.

Now, Hiren Rathod will reportedly manage all smartphone sales in India. This includes online stores, offline shops, and general trade. The change is to bring all sales under one head so work becomes faster and more organized.

Earlier, Rathod handled planning and stock management. Now, Mayank Gagneja has taken his old job. He will look after stock planning, supply, and sales schemes to make sure phones are available in the market.

Source – Samsung India

Samsung is focusing more on budget and mid-range phones in India. These phones sell the most, mainly under ₹20,000. The company is doing better in this segment as some Chinese brands have reduced stock and raised prices.

Even though sales are improving, employees are facing pressure. Many are only reaching about 80 to 85% of their targets. The company has set very high goals for them. Top management from South Korea is also closely watching India’s operations. They are reviewing sales and performance more often than before.

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