Samsung has announced that brands can now get a more seamless ad-buying experience on its Smart TVs thanks to new tech integrations. The smart TV maker has said that it will be able to automate the buying of the home screen ad placements on its large screen products.

This new automated buying solution uses Magnite’s SpringServe technology, a purpose built connect TV and over-the-top (OTT) ad serving and mediation platform. The tech acts as a central hub for video publishers to manage, route, and optimize their ad inventory across streaming environments.

The company said that the brands will have high-impact home screen inventory access within leading demand-side platforms through new global integrations with the Trade Desk and Google’s Display and Video 360 (DV360).

Samsung Ads provides brands with reach across hundreds of millions of smart devices with high-visibility ad formats.

“Samsung native home screen placements are among the most valuable ad units in CTV, designed to engage audiences from the moment the TV is turned on,” wrote the company.

On the other hand, Magnite’s SpringServe ad serving technology and inventory access expansion make it easier for buyers to plan, target, and activate premium TV placement.

Furthermore, the Samsung home screen inventory integrates agentic and AI-assisted workflows that optimize the placement decisions, delivery, and performance across all channels. In the end, the brands and advertisers can utilize Samsung’s high-impact TV placements with different strategies ranging from CTV, retail media, and broader omnichannel investments, while improving the campaign’s performance for broader reach.

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