AMD to Raise Radeon GPU Kit Prices by 10% in July
30 June 2026 at 22:33
AMD has reportedly informed its GPU add-in board (AIB) partners that a price hike is imminent, according to a report from Chinese Board Channels. The report claims that AMD is preparing a 10% price increase on its GPU kits, which include a GPU die and GDDR6 memory, for July of this year. This increase will affect its AIBs that are producing custom Radeon RX GPUs with specialized PCBs. Typically, AMD sources GDDR6 memory from one of the three major memory makers like SK hynix, Samsung, or Micron. This approach allows GPU AIBs to avoid sourcing the memory themselves, and AMD can secure better contracts for volume purchases that surpass any single GPU AIB. However, since GDDR memory is also in short supply, AMD is forced to raise the price of its GPU kits supplied to AIBs like Sapphire, ASUS, XFX, and others.
For consumers, this doesn't necessarily mean an immediate 10% price hike, as the GPU kit is only part of the cost associated with the development of a GPU for third-party companies. While it is a significant expense, it may not account for the majority of the GPU cost, meaning that the final price increase consumers see might be less than 10%. However, this will also depend on whether AIBs pass these costs onto consumers, which they likely will, and exactly when the new GPU pricing appears at retailers. While GPU AIBs might honor pricing for models made before the price increase, retailers and smaller resellers might not, as they could use this information for an immediate price increase. Hence, we are yet to see how this plays out.
For consumers, this doesn't necessarily mean an immediate 10% price hike, as the GPU kit is only part of the cost associated with the development of a GPU for third-party companies. While it is a significant expense, it may not account for the majority of the GPU cost, meaning that the final price increase consumers see might be less than 10%. However, this will also depend on whether AIBs pass these costs onto consumers, which they likely will, and exactly when the new GPU pricing appears at retailers. While GPU AIBs might honor pricing for models made before the price increase, retailers and smaller resellers might not, as they could use this information for an immediate price increase. Hence, we are yet to see how this plays out.